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Scoop.it!
We've all seen the lists of regurgitated blogging tips. I'm tired of them. So I put together my own list of tips that I should've been practicing all along.
...So whether you’re just getting started or have been blogging for awhile, here are 25 tips to help guide and direct you... 
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Scoop.it!
I was reading the paper this bank holiday Sunday when I saw an interesting piece about how McDonalds is approaching blogger outreach. After a couple of disastrous forays into using social media it is now trying to build an army of friendly bloggers to drown out noise about pink slime, McDstories and recruitment. McDonalds are trying to recruit 1m bloggers which sounds like the social media version of Dr Evil!!...
Scoop.it!
This inspiring case study shows sometimes having just five blog readers is all you need.
At the recent Social Slam conference, there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day. She is not a marketer. She is not a social media expert. In fact, Social Slam was the first social media conference she had ever attended....
Scoop.it!
Optimizing your blog content is a challenge every blogger faces.
While optimization is a word most frequently associated with search, when it comes to blog content, it extends to getting your content found on social media and other content platforms as well.
Here are eleven tactics to optimize your blog content....
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Social media has transformed the way we communicate online, but creating content for the social web does not require a revolution in the way we have traditionally produced content. News value and proper writing style still apply; what has changed is the environment, which provides us with new tools that require a more conversational approach and faster pace to producing content.
...However, while news value and proper writing style are still cherished today, these virtues of good content are eroded by the 24-hour news cycle and conversationalist tone of the social space. Our growing hunger for good content served up when, where and how we like it puts enormous pressure on content providers, which can result in sloppiness and poor judgment on their parts. Social media also encourages a rapid-fire, back-and-forth banter that can diminish sentence style, grammar, spelling and also the integrity of the communicator....
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What’s your biggest content marketing challenge?
For one out of five marketers it’s producing sufficient content and for another one out of five marketers, it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research.
So what’s a marketer to do? In short term you may be able the shift budget and resources from other marketing and communications, but chances are that you’ll still need more content and budget. This is essential since content marketing thrives on being constantly refreshed....
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The following characteristics are twenty signs you might be a word nerd. Fellow word nerds unite!
...I thought there must be some common threads for us word nerds—individuals who are extremely passionate about grammar and writing. As InkHouse’s resident grammarian, I enjoy perfectly punctuated prose not only because my sixth-grade English teacher stopped awarding me extra-credit points after finding too many “edits for credit,” but because written communication is the heart of PR.
Here’s my map of the DNA of a word nerd. If you answer yes to at least three of these characteristics, welcome to the Word Nerd Club....
Scoop.it!
Making your blog a thriving part of your online community takes time, effort and great content. Here are some ten top tips for ensuring your blog fulfills its potential.
Scoop.it!
Twitter is more than just a place to post a constant stream of minimally worded updates and links for your friends. ...But if you want to know about regular chats already being held on Twitter, check out these websites and their schedules. Each is specifically aimed at bloggers, and offer advice on how to create a blog, increase popularity, keep posts fresh and more....
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If you’re a CEO and your organisation has not got a blog (or at least a ‘socialised’ online newsroom): why on earth not?
...As the leader of an organisation with multiple stakeholders, you could be using a blog as an interactive platform to: drive discussion around important issues, your business).
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If you learn how to spot these bad habits and hammer them out of your prose, you'll create far more effective content.
...Your readers will instinctively see you as more authoritative and trustworthy – especially compared to your competitors. It's not always easy, but it'll be well worth the effort....
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Are there days when you just don't feel like writing? Learn how you can overcome your blah writing days and successfully write kick-butt Web content!
...I’ve learned that writing is like life. Some days, nothing seems to work and things seem harder than they need to be. Then, there are days when the angels sing and everything flows.
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I Blog for Content, Not for Comments. Surprised?
I don’t know if that title surprised you, but I thought the time had come to face the fact that this blog gets very few comments when compared to other blogs with similar or even less website visitors. I see a lot of bloggers trying to get more comments for their blogs to the point that they enlist in “tribes” to comment on each other’s blogs, a tactic introduced in a famous blog post by a famous blogger some time ago. In fact, some bloggers go so far as to install WordPress plugins for comments that actually inflate comment numbers to include ReTweets of your blog post. To me, and I speak for myself and not the other bloggers that are contributing on this site, getting few comments really doesn’t bother me....
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From
holtz
...In fact, those self-promoting blogs Marshall seems to think characterize agency efforts don’t represent the best agency blogging. Agency blogs that produce the kinds of results H&K has achieved spotlight thought leadership, not awards and new-hires. The ain’t-we-great style of blog—whether from an agency or a company—never appealed to anybody, a fact reinforced by Forrester research that dates back 3-1/2 years.
When I asked study author Josh Bernoff about the Digiday article, he asked, “Did (agency blogs) have anything to say in the first place? Blogs are for thought leaders.” Which is exactly how Forrester approaches blogging. “Only Forrester analysts blog,” he points out, “and they are all, by definition, trying to be thought leaders.”...
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From
gigaom
Surrounded by an overwhelming amount of digital content, many people are looking for something that can fill the role of a digital newspaper -- filtering and highlighting interesting content.
What did the printed newspaper provide in its heyday as the information-delivery system of choice? A collection of news and other interesting content, selected by knowledgeable editors from a wide range of sources, presented in an easy-to-scan format. Now, the supply of information we have available to us is almost never-ending — but we still need an easy and efficient way to filter it, and find what is interesting and relevant, and share it with others. The field is filled with contenders who believe they can solve that problem, including News.me and Flipboard and Zite, and one of the newest is a San Francisco-based startup called Prismatic....
Jeff Domansky's curator insight,
June 29, 2013 9:13 PM
Prismatic is one of my three essential content finding tools. highly recommended is one of its 17 were more major categories matches what you need.
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New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post.
[Excellent advicee for bloggers and content marketers - JD]
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From
text100
A lesson in knowing your audience...
We essentially have to start treating our audiences like our friends. As much as we know about our friends, new things come up all the time. And in order to properly engage, we need a constant stream of relevant information. We have to listen to our audiences and do our research in finding out their current whereabouts and interests, just like we do with our friends. Timeliness is key here. Once we find out where they are, we have to consider whether or not we meet up with them. With the meteoric rise of Pinterest, Tumblr, Instagram and others, we’re beginning to see a shift in how consumers distribute their time. Although Facebook and Twitter will continue their reign as beauty queens of the great channel selection show, we’re beginning to see a healthy crop of new faces. Recent use cases from both B2C and B2B companies have shown how a careful understanding of one’s audience leads to creative and effective campaigns....
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From
www
Tumblr is becoming an increasingly popular blogging platform, but is it a good fit for your brand? Use these Tumblr pros and cons to help you decide.
There’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging.
Of course, that begs the million-dollar question: is Tumblr right for your brand or business? To make a decision, you’ll need to not only think about your brand’s content strategy, but also familiarize yourself with Tumblr and understand how it would work as an additional tool in your content marketing arsenal. Let’s talk—then you can decide....
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Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments.
Here are fifteen points to help ensure every post you compose has a fighting chance of being a success....
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Robin Good: After Google has closed its excellent image editing tool Picnik, a new service has appeared that has all of the characteristics to replace effectively the now defunt Google service.
PicMonkey is a feature-rich, free online photo editor that works right in your browser; no downloads are necessary.
Key features include tools to: Crop Resize Adjust brightness and contrast Rotate Color adjustments Sharpening
Unique additional features include: Touch-up tools (like Teeth Whiten, Blemish Fix, Weight Loss) Effects like Orton, Cross Process, Color Boost Skin filters Text tool Graphic overlays Frames Textures The interface is extremely elegant, simple to use and effective. Free to use. Try it now here: http://www.picmonkey.com/ ; Via Robin Good
Jeff Domansky's curator insight,
June 29, 2013 8:37 PM
I use PicMomkey all the time. Highly recommended!
Scoop.it!
If you’re like most bloggers, you’re always looking for new ways to expand your blog readership. I know I am. Think beyond your blog. Try new methods of attracting new readers that you haven’t tried before.
Scoop.it!
We all know everyone’s been talking about Pinterest – that it’s the fastest growing site on the Internet, that it sends more referral traffic to websites than Twitter now, and, of course, how it’s been storming the social media world. Are there good reasons why you as business bloggers should be paying attention? Below are 5 great reasons why...
Scoop.it!
Have you ever dreamed of becoming one of the top blogs in your space?
Are you wondering how some bloggers find success and why others struggle to survive?
If so, keep reading as I reveal five tips and techniques that have helped large blogs (such as Social Media Examiner) grow into influential and widely read publications....
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Does your blog feel lifeless? Does blogging fall to the bottom of your to do list? Does emptying the garbage (or any other chore) seem more exciting? The problem may be your blog, not you!
Here are twenty-one ways you can give your blog new life and regain the excitement that got you blogging in the first place....
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Ever since I started in business, I’ve always loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, he runs one of the most popular blogs.
And while many people view him as “America’s greatest marketer,” there is a lot to learn from him about blogging.
Let’s explore 10 of those lessons....
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