Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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21 Tips to Keep Your Writing Sharp | Heidi Cohen

21 Tips to Keep Your Writing Sharp | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
Every writer has days when they sit down to write and the words just don’t flow onto the page. The problem writers have is, when their heart isn’t in their writing, it shows. (Here's how to overcome your writing demons).

 

To help you get your writing on track, here are twenty-one tips to prevent you from getting to the point where you have what I affectionately call blank-screen-syndrome....

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The Top 10 Qualities of High-Quality List Posts

The Top 10 Qualities of High-Quality List Posts | Public Relations & Social Marketing Insight | Scoop.it
Learn what the qualities of the best list posts are so you can replicate it for your business blog.

 

In an online world where the quality of your blog content is only increasing in importance, the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts.

 

But hey -- not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content. And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs....

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10 Reasons Business Blogging is Better than Facebook [Infographic] | Social Media Today

10 Reasons Business Blogging is Better than Facebook [Infographic] | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

This Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy.

 

Now I’m a HUGE Facebook fan myself (especially with the new Timeline!) but if you’re not blogging, you’re missing out on some important business benefits! In addition trying to build your own brand on someone else’s territory is always risky.

 

Going by my own experience, here are 10 reasons why business blogging is better than Facebook....

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Nieman Reports | Gay Talese: The New York Observer

Nieman Reports | Gay Talese: The New York Observer | Public Relations & Social Marketing Insight | Scoop.it
Gay Talese helped launch literary journalism in 1966 when Esquire published his profile “Frank Sinatra Has a Cold.” He shares his thoughts on the craft.

 

One of the problems of journalism today is how we are narrowing our focus and becoming indoors in terms of internalizing our reporting. The detail is what I think we're missing....

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Pinterest Driving More Blog Traffic Than Twitter | The Blog Herald | The Blog Herald

Pinterest Driving More Blog Traffic Than Twitter | The Blog Herald | The Blog Herald | Public Relations & Social Marketing Insight | Scoop.it
Pinterest now serves more website visitors than Twitter while its platform only offers 10% as many registered users during the company's invite only period.

 

Pinterest may still be invite-only and the two-year-old company might only have 11.7 million active registered users but that hasn’t stopped it from surpassing Twitter as a traffic serving platform for millions of blogs....

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Content Marketing Today» Skyword Study: Early Morning Publishing Yields the Most Article Views

Content Marketing Today» Skyword Study: Early Morning Publishing Yields the Most Article Views | Public Relations & Social Marketing Insight | Scoop.it

Articles published during breakfast and lunch yield more views on average.

 

...In our most recent Skyword study, we analyzed data regarding an article’s time of publication to determine how time of day affected news consumption. We studied 42,088 articles published on our own news property, Gather.com, across a variety of news categories (general news, politics, sports, celebs, entertainment, business, technology)....

 

 

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Why You Should Ignore Social Media Etiquette and Promote Your Blog Posts

Why You Should Ignore Social Media Etiquette and Promote Your Blog Posts | Public Relations & Social Marketing Insight | Scoop.it
Here’s the “secret” to attracting more readers to your blog.  Ready for it? Promote your blog posts.

 

...If you are writing great articles that solve tough problems then your audience will want to hear about your posts. They don’t give a “rats butt” about social media etiquette, they want their problems solved. They depend on you to break through the clutter and direct their attention to your blog....

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Blog Strategies

Blog Strategies | Public Relations & Social Marketing Insight | Scoop.it
How should large media organizations handle their blogs?

 

As editors struggle to increase their news coverage, to generate the indispensable serendipity and raise the “fun side” (much needed for legacy media that are often too stiff), how do they strategize their use of blogs? For an online media, is there an optimal number of blogs to carry? Should editors adopt a Mao Zedong “let thousands blogs blossom” posture? Or, on the contrary, be rigorously selective?

 

Unsurprisingly, there is no easy answer, no one-size-fits-all strategy....

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20 Ways to Use Your Blog to Generate Leads | Heidi Cohen

20 Ways to Use Your Blog to Generate Leads | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
Want to generate qualified leads for your business? Well, I’ve got one word for you—Blogs!

 

Here are twenty ways that a blog can help you identify qualified prospects and customers for your business, regardless of whether it’s B2B, B2C, not-for-profit or solopreneur....

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What's the Difference Between a Blogger and a Storyteller?

What elements set storytellers apart from bloggers? Discover 3 elements of blog storytelling that will emotionally charge your audience.

 

I'm afraid, the more we've progressed with blog strategy, practice and technology the further away we've journeyed from telling and sharing compelling stories. And this, in my view is the missing ingredient in too many blogs. Blogs where there's too much focus on information, facts and boring sameness. Devoid of drama and a call to adventure these bland tasting blogs tend to calm our emotions instead of stirring up our convictions.

 

The difference between a blogger and a storyteller?...

 

[A little blogging inspiration - JD]

 

 

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Content Marketing Building Blocks: The Corporate Blog | Business 2 Community

Content Marketing Building Blocks: The Corporate Blog | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Each member of the OpenView team has participated in our corporate blog since it was launched in September 2009. Since then, we increased our site traffic by over 300% on all of our sites. We use this traffic measure as an indicator of success for our business since we are not generating leads to close business on our blog.

 

Increasing Traffic isn’t the Only Benefit

Corporate blogging can offer significant benefits to your expansion stage software company. This form of content marketing can increase the number of visitors to your site and in turn, drive the number of new leads for your gated content development efforts and eventually, new leads for your sales team. Corporate blogging can also help to develop your brand as a thought leader in your space....

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What Business Bloggers Can Learn from Journalists - Content Mastery Guide

What Business Bloggers Can Learn from Journalists - Content Mastery Guide | Public Relations & Social Marketing Insight | Scoop.it
When you're building online visibility you really can't afford to be absent for too long. Just like a newspaper or magazine, business bloggers should try to stick with a schedule your readers can rely on.

 

According to Technorati.com's State of the Blogosphere 2011 report, almost 1/3 of bloggers have worked for the traditional media. That statistic got me thinking about how business bloggers could benefit from a journalism mindset....

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Why are America’s fastest-growing companies killing their blogs?

Why are America’s fastest-growing companies killing their blogs? | Public Relations & Social Marketing Insight | Scoop.it
A new university study declares that blogging is dying but don't put a nail in the coffin yet -- a closer look reveals some surprises.

 

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts....

 

[Valuable analysis by Mark Schaeffer - JD]

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11 Ways to Take a Break from Lists and Bring Variety to Your Content | Marketing Trenches

11 Ways to Take a Break from Lists and Bring Variety to Your Content | Marketing Trenches | Public Relations & Social Marketing Insight | Scoop.it
Writer’s block hits just about everyone at one point or another, but sometimes coming at a topic with a different approach can help you to get un-stuck.

 

It’s a tried and true technique that we all use—and like many techniques, authors fall back on this one because it works. Whether it’s because we feel they get read more, they set expectations for what the reader is in for, or it just gives you a chance to feel like Dave Letterman doing his countdown, the list post is a staple of any blog. The lists come in many different forms (Top 10, Worst 3) and can be very effective, but I’m pleading with my fellow writers to take a break from lists…by making a list of my own (yes, the irony is intentional).

 

Clients often ask us what their teams can write about, and how they can ensure they don’t run out of topics after the first few posts. Writer’s block hits just about everyone at one point or another, but sometimes coming at a topic with a different approach can help you to get un-stuck. With that in mind, here’s my 11 Ways to Take a Break from Lists and Bring Variety to Your Content....

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50 Successful Blogs That Prove You Don’t Have to “Blog About Blogging” To Create A Winner

50 Successful Blogs That Prove You Don’t Have to “Blog About Blogging” To Create A Winner | Public Relations & Social Marketing Insight | Scoop.it

Today I’m going to bring you 50 successful blogs of all sizes and in a huge variety of topics, to prove once and for all that blogging can be used to build an audience in nearly every topic imaginable....

 

[Great post and analysis of successful "everyday" blogs from Greg Ciotti - JD]

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Should your blog posts look more like this?

Should your blog posts look more like this? | Public Relations & Social Marketing Insight | Scoop.it

With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....

 

Maybe our posts should be more visual to be more effective?

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The Marketer’s Guide to Tumblr

The Marketer’s Guide to Tumblr | Public Relations & Social Marketing Insight | Scoop.it
If you haven’t by now, you need to be looking at how to effectively add Tumblr to your marketing efforts. This guide will show you where to start, how to grow your efforts and even how to monetize your Tumblr.

 

...If you are a marketer, then it’s probably second nature for you to sit down with your team to create a marketing plan for any new venture like Tumblr.

 

If not, then here are a few questions you need to ask yourself...

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How to Write a Headline That Packs a Punch | BloggingPro

How to Write a Headline That Packs a Punch | BloggingPro | Public Relations & Social Marketing Insight | Scoop.it
How to Write a Headline That Packs a Punch...

 

Coming up with fresh headlines for your articles day after day can sometimes become a little tiresome. It is very easy to put a title which comes into your head without actually spending time thinking about how powerful it is....

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2012 List of Banished Words : Corporate Eye

2012 List of Banished Words : Corporate Eye | Public Relations & Social Marketing Insight | Scoop.it
Learn which words to keep out of your marketing messages from the 2012 List of Banished Words.

 

The 2012 List of Banished Words from Lake Superior State University is out and includes 11 words that people don’t want to see or hear anymore. Pay attention — these are words you should probably leave out of your marketing messages unless you want to annoy your audience....

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1811 Dictionary in the Vulgar Tongue

From Project Gutenberg, Francis Grose's Dictionary in the Vulgar Tongue was published in 1811 and gives the reader a full account of the slang, swears, and insults used at the time....

 

[Just some word fun... JD]

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Learning how to blog — the right way « Teaching Online Journalism

Learning how to blog — the right way « Teaching Online Journalism | Public Relations & Social Marketing Insight | Scoop.it

My friend George Daniels, a veteran TV journalist, teaches at the University of Alabama. He found that his graduate students in journalism are writing blog posts that — as I often put it to my students — not even their own grandmother would read.

 

So George posted five solutions for blah blogs. I suggest you go and read them....

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RepMan: Unintended consequences

The best bloggers listen to their readers in order to create content that will not only be highly relevant and useful, but also espouses a distinct POV on the subject in question. Columnists follow the very same approach.

 

...That said, my gunfight at the O.K. Corral with Gini the Kid was a GREAT learning lesson about the unintended consequences of content creation....

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7 Blog Writing Tips With An SEO Focus | The Search Engine Optimization Blog

Avoid getting stuck while writing a blog post. These 7 blog writing tips focus on getting content written and optimized for SEO benefit.

 

Writing blog posts with an eye toward search engine optimization, or any other content for SEO, can be challenging, which is why we have prepared the following blog writing tips to guide you through the process....

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Getting the Insiders Onside - Communicating with Bloggers and Influ...

Dave Fleet shares a recent Slideshare presentation on better blogger relations including a useful LEAF model - Listen, Engage, Activate and Follow-Up....

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The Top 50 Technology Blogs to Watch in 2012

The Top 50 Technology Blogs to Watch in 2012 | Public Relations & Social Marketing Insight | Scoop.it

Here's a really good list of tech blogs for PR, business and technology types, including a few up and comers...

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