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Scoop.it!
The Content Marketing Strategy Checklist will help you sharpen your strategy and focus your very next piece of content. 
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Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?
Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....
Jeff Domansky's insight:
Just the content marketing basics...
Pam Ivey's curator insight,
January 7, 2013 2:04 PM
Great content marketing focuses on the reader/viewer/listener. Before creating, think about your topic from their point of view. What would they like to know? How can they make it work for them? Aim to provide value and build relationships.
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Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.
..."Whether it's through the social Web, sponsored placement on a publisher site, or via others channels, readers are not searching for your content," Galai says. "It's vital to provide them with the opportunity to essentially 'happen upon it.'" Of course, to qualify as recommended reading you'll want to produce the most brilliant content possible and, regardless of earned media, many brands and businesses are doing just that. Here are Galai's tips to ensure that your efforts produce quality pieces of content--not just thinly veiled marketing pushes that your readers can see right through--and always fail to produce results....
Jeff Domansky's insight:
Great content marketing tips from a pro.
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Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there....
Jeff Domansky's insight:
Neil Patel shares great content marketing tips. My additional tip to content marketers is to not overindulge in the "marketing" in your content itself. The reason content marketing works is it doesn't "sell" too hard and it's supposed to be about engaging your audience.
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Scoop.it!
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.
It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign.... Via Stefano Principato, massimo facchinetti
Jeff Domansky's insight:
Econsultancy suggests some excellent tools for more effective content marketing.
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Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.
Thought leadership about content marketing is full of truisms that apply to all marketing: Know your audience, measure results, etc. This post does not do that. Nor does it try to convince you to do content marketing (I’ll assume you’re already there).
This aims to be the stuff you should know that relates specifically to content marketing, and only to content marketing — particularly for the business practitioner.
I work in a content marketing agency, and we look at new content marketing programs on a regular basis. This is what we’d ask all new customers to do from the get-go, to maximize our shared potential....
Jeff Domansky's insight:
Ryan Skinner offers more than 10 minutes of content but his tips are well worth it.
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You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works....
There’s something about a New Yorker article, isn’t there? It’s the humor, the depth and substance. The staying power. The storytelling.... Content marketing is here to stay. Why? The demand for content never changes. It is never limited. The only things that are limited are attention and distribution. But, without an audience, content has no value....
Jeff Domansky's insight:
This is an epic article on the value of great content. Recommended reading.
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Nice and practical resource from Velocity Partners...