...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins.
The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics.
With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....
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