Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Quick and Easy Ways to Boost Your Business with Pinterest

5 Quick and Easy Ways to Boost Your Business with Pinterest | Public Relations & Social Marketing Insight | Scoop.it

As Pinterest continues to take the social media world by storm, learning how to incorporate this marketing darling into your business can feel like an overwhelming task.


Where to begin, what to pin and how to come up with content are the typical questions I receive. The good news? More than likely, you have all of the content you need right at your fingertips! Below are five quick and easy ways to boost your business with Pinterest!...

Jeff Domansky's insight:

Learn how to incorporate Pinterest into your business. 5 quick and easy ways to boost your business with Pinterest!

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is a lifestyle searching tool for millions of people. 


People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.


Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.


Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it. 


Instead, most people I know automatically go to Pinterest if they want to find recipes to try out. 


That’s not the only reason Pinterest is better than Google. 


Here are 5 reasons why Pinterest’s search engine is better than Google....


Via Antonino Militello
Jeff Domansky's insight:

Surprising facts about Pinterest for marketers.

jasmine moriah gabrielle hummel's curator insight, April 6, 2016 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 2016 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
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3 Unique Ways to Use Pinterest for Business | Social Media Examiner

3 Unique Ways to Use Pinterest for Business | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals.


Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.


In this article, I’ll show you three ways to build a successful Pinterest presence for your business....

Jeff Domansky's insight:

Three useful Pinterest strategies you can easily put into action for better content marketing results.

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Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch

Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins.


The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics.


With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....

Jeff Domansky's insight:

Pinterest, is today taking another step toward encouraging users to not just aspire, but actually buy....

Rene Looper's curator insight, August 2, 2013 7:13 AM

We love Pinterest, do you?

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MediaPost Publications The Best Market Research Tool You're Not Using

MediaPost Publications The Best Market Research Tool You're Not Using | Public Relations & Social Marketing Insight | Scoop.it

Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research tool. Let's evolve the prevalent social mantra: It's not what you say about you; it's what your customers say about you. In today's booming Visual Revolution, it's not what your customers say. It's what they show.


In reality, the nearly 50 million Pinterest users are actually master product crowdsourcers who are deep in development on one of the best CRM tools ever. Even better for brands, these aspirational pinners are singlehandedly reinventing market research....

Jeff Domansky's insight:

There are several terrific tips an insight into how to get the most from Pinterest and to use it for marketing success.

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Ten Tools for Your Pinterest Toolbelt

Ten Tools for Your Pinterest Toolbelt | Public Relations & Social Marketing Insight | Scoop.it
Pinterest is a great social networking site, but it is definitely still young and lacking in some features.

 

...If you’d like the Pinterest experience but with more features, you can either use an entirely different Pinterest alternative, or you can try using one of these Pinterest-based tools.


This collection has a huge variety of tools, including ways to explore, discover, analyze and more. There are even a few browser plug-ins to really make your Pinterest experience worthwhile. These tools definitely give Pinterest a whole new layer of functionality and you’re sure to find at least one you don’t know how you ever pinned without. Read on to learn about 10 of my favorite Pinterest tools....

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10 Brilliant Pinterest Board Ideas From Real Brands

10 Brilliant Pinterest Board Ideas From Real Brands | Public Relations & Social Marketing Insight | Scoop.it

Get inspired by 10 non-marketing boards from successful B2B and B2C brands.


Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.


Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....

Jeff Domansky's insight:

Great Pinterest lessons and content marketing learning from 13 brands...

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Pinterest Is Becoming a Powerful E-Commerce Engine | Social Media Today

Pinterest Is Becoming a Powerful E-Commerce Engine | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player!


Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned.


That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....

Jeff Domansky's insight:

Pinterest is delivering buyers. Marketers take note.

Frederique Niel's curator insight, August 20, 2013 10:30 AM

"21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest" or the importance of Pinterest for e-commerce websites.

Cate Ferguson's curator insight, August 21, 2013 4:14 AM

The minute I looked at Pinterest I knew it would be for me.  As a user.  As a marketing tool,that's been a little slower in the making.  This is an interesting piece so do enjoy.  I think a carefully crafted campaign to make use of the goodwill on the channel, giving lots of value and carefully crafted links etc. could in the right hands create a nice little thread to follow.  

 

Have you thought of using Pinterest this way?

Al Gregorios's curator insight, August 27, 2013 4:36 PM

I remember when pinterest is just starting up. Most of the user would just pin random stuff and ofcourse their personal links without and good graphics or images in the post. Then you can see random un-organized boards as a result of manipulative link building (they say) without any purpose at all. Now online stores have seen the power of pinterest and the ability to organized their product images along with products description and URL, and they have used it for Marketing Purposes. Hope this post will teach other SEO Specialist how to use pinterest the right way.

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The Ultimate Guide To Pinterest For Every Brand

The Ultimate Guide To Pinterest For Every Brand | Public Relations & Social Marketing Insight | Scoop.it

The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.


But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you'll find a helpful infographic that lays all the data out....

Jeff Domansky's insight:

This is an excellent guide to Pinterest. Recommended reading for social marketing, PR and content pros, it's one of those posts that you'll be glad you read.

Sara Donnelly's curator insight, August 6, 2013 7:33 PM

Using Pinterest for you business.

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Pinterest Is a Business Necessity | Social Media Today

Pinterest Is a Business Necessity | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”


While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....

Jeff Domansky's insight:

Lots of good reasons to test Pinterest if you're marketing products.

SCORENAZ's comment, July 23, 2013 11:05 AM
Linda, I recommend Beth Hayden's book, Pinfluence.
Linda Allen's comment, July 23, 2013 11:07 AM
Thank you, I will take your great advice, Pinfluence!
Ira Revels's curator insight, February 15, 2014 9:34 AM

Pinterest #iramoviemaker

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Why Pinterest Can Help | Social Media Today

Why Pinterest Can Help | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Powerful ROI: Pinterest can be a great tool to generate brand awareness when used correctly.Why should Pinterest get more attention? According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories.

- Pinterest traffic spent 60% more than traffic from Facebook.

- Pinterest traffic converted to a sale 22% more often than Facebook

- Facebook traffic bounced 90% of the time, compared to 75% for Pinterest.


Should your business use Pinterest? What can you do to engage your Pinterest audience? Here are three simple pointers for getting started....

Jeff Domansky's insight:

Great stats and indicator of ROI on Pinterest.

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