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Matt Cutts made his strongest statement yet on guest blogging, declaring it dead as a linkbuilding tactic.This does seem to be a broad statement and, as Editor of a blog which accepts (and values) guest posts, Google's policing of the internet can be irritating. Still, there's no doubt that guest blogging has been hammered as a link building tactic, to the extent that we've become tired of guest blogging approaches. So how will this affect sites looking to accept guest posts?... 
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21 experts share insight into the actions they believe can help small and mid-sized businesses see remarkable results overnight. In many ways, inbound marketing and SEO are like a marathon. You put in tons of effort over a long period of time, and eventually see remarkable results. However, there are a few tactics you can adopt in SEO that provide surprising changes overnight. We posed this very question to some of the sharpest search engine professionals we know recently – how can small and mid-sized businesses quickly improve their search ranking. The results are shared below...
Jeff Domansky's insight:
Great advice for better SEO results from Bill Faeth.
dave ken's comment,
January 25, 2014 7:34 PM
HI Jeff, thanks for sharing. Plz also check our scoop: http://www.scoop.it/u/dave-ken
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The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers. ...Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers.But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts...
Jeff Domansky's insight:
5 great keyword sources that can improve your SEO dramatically.
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Important SEO advice.... In a recent video published by Google’s head of search spam, Matt Cutts talks about: Are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to make sure your comments are not considered spam by Google or the site you are leaving it on....
Jeff Domansky's insight:
When Google speaks, it's important to listen. Really important advice to consider for better search engine optimization.
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Citation (link) building is the #1 way to help your local business rank online. This is the complete list of strategies to help your local business build citations.
Jeff Domansky's insight:
Useful tips on how to build local ranking in search engines.
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The tools for free Website promotion have not really changed much over the past fifteen years. The rules imposed by search engines have changed and their abilities to enforce those rules have improved. So we need to look carefully at what can be done versus what should still be safe to do when devising campaigns to promote Websites for free. Of course, there is no such thing as “free Website promotion”. We have to invest time if not money in Website promotion so it’s still not useful to think in terms of how to promote Websites for free. Let’s instead think in terms of “how to promote Websites without spending money.” Here are the basic methods...
Jeff Domansky's insight:
Simple SEO strategies that can make a difference to your search engine effectiveness.
Sumit Jain's curator insight,
November 12, 2013 1:54 AM
Hello everyone,
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Penguin, Panda - search engine optimization has become a zoo it appears. But is the fate of content marketers doomed by Google's algorithm changes?... As you can see, there are a lot of changes happening. Many affect how we use keywords to drive traffic to our sites. After all, if we don’t know whether people are searching for “how to carve a pumpkin,” and we’re using that phrase on our website, how do we know if it’s working? If we have hundreds of links to our site, and Google thinks some of them are spammy, how can we disconnect from them? The answers aren’t all conclusive, but here’s what I have to say: The reason Google is putting so much into play is because many people were taking advantage of the system. They’d use what are called “black hat” techniques, such as listing dozens of keywords at the bottom of a page, in the same color font as the background so they weren’t visible, in order for Google to see those keywords and rank the site for them. Article marketing sites were popular a few years ago, but they’re so diverse in both the subjects covered as well as the quality, Google chucked them as authority sites. Sure, you and I have been playing according to the rules all along. And no, it isn’t fair that we have to shift our strategies. But c’est la vie....
Jeff Domansky's insight:
Useful tips to help you improve your SEO results following Google's algorithm updates.
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To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below....
Jeff Domansky's insight:
Great addition to any marketer's metrics toolobox.
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Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies. Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline. It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...
Jeff Domansky's insight:
Lee Odden offers solid advice on SEO for PR pros and throws cold water on the hysteria about Google killing PR.
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Use great SEO on your website and blog and use social media. The important thing to learn is the difference between the two and why you need both. As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website. The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social....
Jeff Domansky's insight:
Great SEO tips and aadvice for new and old.
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Late last week, it was discovered that Google had quietly updated their ranking article help document to reflect changes that they have made in their messages
Jeff Domansky's insight:
It's subtle but note the change in emPHAsis. ;-) But, don't assume links don't matter.
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If you are handling SEO, or website optimization on your own, ensure that you are making the most of the experience and take advantage of the numerous free tools available. These tools are all available at no charge and make it much easier to handle all aspects of website optimization, from choosing keywords to analyzing the competition and boosting your rank within the search engines. While there are literally hundreds of tools available at no cost, the following 5 are among the best that you will find....
Jeff Domansky's insight:
There's more to SEO than meets the Google Analytics eye.
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SEO enthusiasts and online marketers alike are abuzz over the unveiling of Penguin 2.0, a new generation of algorithms that specifically target web spam. The previous Penguin update simply checked out a site’s home page, whereas this new generation takes a deeper look within the subpages and considers smaller details. This means that it’s getting harder to disguise spam, and fresh content is a must. So what’s changed? Penguin 2.0 essentially aims to locate sites that serve as an authoritative voice on a subject, thus providing these pages with a boost in the rankings. The new algorithms punish “black hat SEO” which refers to unethical or unsavory tactics that a site may use to try to boost its Google ranking. This may include buying links, scraping content from other webpages, or overloading the site with keywords and ads.How do I stay in favor with Google? This is pretty simple: if your site is creating regular, unique content that considers the reader, you will do well in Google’s index. It’s also important that this content has some substance to it, and is high quality. Quickly throwing an article or blog together doesn’t count; providing the reader with useful information does....
Jeff Domansky's insight:
Useful perspective on the SEO groundswell and shifting sands from Penguin 2.0 impact.
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Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about.... What’s the latest breaking news? Spammy guest posting for links is dead now! No surprise there — that’s been a long time coming. (My magic eight ball says infographic links have been on the chopping block for a while now, too… along with nearly everything else we used to call “link building.”) I think we are watching SEO practices dissolve into the broader framework of content marketing and inbound marketing — and this is a good thing for everybody....
Jeff Domansky's insight:
Here's a bit of useful SEO advice.
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Google Authorship is changing. That's because author snippets were becoming too dominant in search results, and Google wants to filter the better from the worse. ...As a result, marketers have seen bios fall into three categories: - Full, unaffected snippets complete with author photos - Bylines being given without photos or extended bios - Content being shown without any associated author information at all. Naturally, those who don't fall into the first category are upset, and those authors whose information isn't being shown at all have the most to grumble about. What's really interesting, though, is that most of the changes don't seem to have much to do with the authors themselves, but where their work is being published. In fact, a number of different content creators are seeing their bios being displayed differently based on the site where the content is being presented. That leads me to believe that, at this stage at least, the change might be more about the trustworthiness of specific sites rather than individual authors. In that way, the new Google Authorship update is more a tweak of the previous Penguin and Panda updates than it is a wholly new shift....
Jeff Domansky's insight:
Interesting look at SEO and Google authorship changes.
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When he gets to your site he looks at a few things to try to determine what your content is about and where he should rank you in the search engines. Our job as bloggers and content creators is to make it easier for Bot to figure this out. Over the years Bot and I have become pretty good friends, so he let me in on a few SEO secrets that I think every blogger should know.… 17 of them actually...
Jeff Domansky's insight:
This post provides really useful, basic SEO tips.
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Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search rank...
Jeff Domansky's insight:
Doh! How SEO can help your blog get better search ranking.
Isabel Santos's curator insight,
November 8, 2013 5:48 PM
Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search ran 
UK Ecommerce Solution's curator insight,
November 9, 2013 7:25 AM
Whatever your project demands, our Web Designers can deliver on time and on budget
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That noise you hear in the distance is the sound of SEOs polishing the keys on their keyboards, trying to answer what is Hummingbird? And they’re making big claims about knowing the answer. If you don’t believe me, click on one of the links at the top of this paragraph. Even though there’s enough Hummingbird content to keep you reading well into the night, you shouldn’t bother. Why not? Because it’s noise Rand Fishkin says hummingbird is about longtail. Danny Sullivan says hummingbird is about conversational search. Ammon Johns says long-tail optimization is gone, and big brands may have been gifted more leverage than ever. 3 experts. 3 Answers. Let’s cut the BS. What is Google’s Hummingbird?
Jeff Domansky's insight:
This is one of the most thoughtful and sensible articles about SEO that I've read in years. Chase Anderson does a great job of analyzing Google's new Hummingbird algorithm and providing a practical view on how to respond to it and what the future of SEO will look like. Highly recommended reading for SEO newcomers and oldtimers who need a fresh perspective. 9.5 / 10
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Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.
Linda Richardson's curator insight,
October 21, 2013 10:15 AM
Gotta love success in any form even a periodic table!
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Once you have 50 or more posts on your blog, you’ll need to start thinking about how to interlink your posts so it’s not just the new posts that attract attention.Interlinking your posts together keeps readers on your blog for longer, and lowers your bounce rate. This is a positive effect as it boosts reader engagement.Below are five areas to consider when coming up with your plan to achieve maximum interlinking....
Jeff Domansky's insight:
Interlinking your posts together keeps readers on your blog for longer, and lowers your bounce rate. Here's how.
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Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. At a minimum, every PR pro should know the following seven SEO basics...
Jeff Domansky's insight:
It's important content producers, marketing and PR pros know about SEO. here are sevenIt's important content producers, marketing and PR pros know about SEO. Seven tips everyone should know.
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What you should spend most your time on when working on your web marketing strategy based on average return on investment (ROI). Hint: It's NOT Social Media... So how do you decide which web marketing strategy to work on to attain the most fruitful retail website possible? The sexy new trend is social media marketing, so that means you should do that, right? WRONG! In this eMarketer article (and the graph above), the complicated decision of “what do I do?” is made easy and backed by real data.It’s crystal clear. You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)! You definitely want a piece of that pie. Here’s how…
Jeff Domansky's insight:
This was a really practical discussion of the importance of "search" in your marketing strategies. SEO still matters, but the tools and approach differ with each enhancement by Google and other search engines.
Laura Brown's comment,
July 31, 2013 9:27 AM
Try unmarketing instead. SEO is a dying breed as Google keeps updating and innovating to weed out sites which focus on SEO instead of real actual people (RAP).
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Neal Cabage is only the most recent writer to use the words “SEO is dead” in a headline. His article joins a long line of other articles and even a tongue-in-cheek website dedicated to the topic; see here, here, here, and here. There are also many well-worded refutations of the idea that SEO is dead, of which Danny Sullivan’s 2009 post is a prime example. Most articles with that headline or a variation thereof are actually writers trying to stir up some controversy so they can then explain why SEO in fact is not dead. Whatever the reason, the phrase has become cliché and tired, and I say that with this post, let us never see the words “SEO” and “dead” in a headline ever again. Let’s move on. But first, this final explanation of why SEO is not dead, and will never die....
Jeff Domansky's insight:
Here's a useful perspective on SEO and why it still matters. And a great infographic too.
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With recent changes like Google’s Penguin 2.0 algorithm update, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands.Today’s PR is also today’s search marketing: a mix of audience research, content creation and promotion is the best way to raise brand awareness. The goal for both SEO and PR is to reach the right people, with the right messages, at the right time....
Jeff Domansky's insight:
PR pros need to master the art of SEO for themselves and for clients.
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SEO has always been the biggest, baddest, and most powerful ship in the online marketing ocean, but is this ship sinking? You’ve probably heard the cliche “SEO is dead” at some point, but is this an accurate statement? Did SEO really die? Well if SEO died, then someone forgot to send out the invitation for the funeral, and today alone, there have been more SEO sightings than Elvis, Bigfoot, and UFO’s combined. In fact, just search Google for “SEO is dead”. Notice how none of the results returned for this query are for websites who actually claim that SEO is dead? Instead, it’s articles written by people in the SEO field who argue against these claims. Hmm, imagine that? Why aren’t the naysayers’ articles ranking for this query? This isn’t a coincidence. It’s just one of the many examples of proof that the SEO ship is not sinking, it’s never taken on water, and the penguins on that iceberg ahead are an SEO’s best friend....
Jeff Domansky's insight:
Whimsical but useful overview of SEO trends, tips.
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How to handle quality guest posts and avoid Google slaps? Econsultancy offers some suggestions.