Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly....But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it. 
No comment yet.
Sign up to comment
Scoop.it!
Takeaway. It’s not about marketing your small business. It’s about marketing your story. You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message. Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....
Jeff Domansky's insight:
Your marketing could be failing if you're not telling the story of your business.
Scoop.it!
After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me...
Jeff Domansky's insight:
This post is a few months old, but it's still is a great resource for useful blogging and content marketing tools.
Constance Jones Collier's curator insight,
October 14, 2013 11:45 PM
Want easy answers then consider this ... 
carine khiami's curator insight,
November 9, 2013 7:35 AM
Va falloir que j'étudie ces outils dans le détail...
Scoop.it!
Failures and mistakes are always essential for success.So in preparation for my new blog I took a trip down memory lane to see what exactly what my mistakes were. And more importantly, how I could avoid those pitfalls on my new blog.Surprisingly, 5 mistakes came back that are incredibly common in the blogging community.
Jeff Domansky's insight:
Get the top 5 blogging mistakes that website owners are making and learn how to avoid these pitfalls. It is the how to blog info that everyone needs!
Jared Hill's curator insight,
September 27, 2013 9:12 PM
Blogs are a very important tool to those in the PR profession. Knowing how to avoid mistakes will keep consumers interested in your product!
Scoop.it!
It's difficult keeping up with the rules of Google but these seven tips are tried and true. There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them. But with 12.8 billion monthly searches, Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website.Here are seven ways to look down on your competitors on search results!
Jeff Domansky's insight:
@IanCleary shares valuable blogging advice....
Scoop.it!
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players. Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....
Jeff Domansky's insight:
Good read for serious readers who like their content in long form. This is a must-read for every blogger, PR, marketing and content Marketing pro.
Alexandra Bryant's curator insight,
August 23, 2014 8:42 AM
11. This is an interesting article on how one of the largest social media players, Twitter is looking at how to develop its platform for the future to be a leader in how we access media and the news.
Scoop.it!
How to Measure the PR Value of a Blog or a blogger. 7 steps and 7 metrics to examine. We were asked an interesting question recently about placements on blogs and their impact: “How do you measure the PR value of a blog?” Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in front of. That’s not irrelevant: a blog that has 0 readers will deliver 0 new audience members to you, and thus having some audience members is a good place to start. Let’s look more carefully at how you might measure a blog’s potential impact on your PR program through the lens of how SHIFT measures PR.Recall that we measure PR in 7 broad categories or buckets......
Jeff Domansky's insight:
How does your blogging measure up? Seven steps and blog metrics that matter.
Scoop.it!
Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles, Here are 50 quick-hitting blogging tips.
Jeff Domansky's insight:
Jeff Bullas offers up a great blogging resource.
Scoop.it!
Does Medium want to be a platform for writing of all kinds, or does it want to be a magazine-style curated experience for readers? The two are very different, and the potential for conflict is great.
Jeff Domansky's insight:
What happens to blogging and storytelling Medium when it gets large? Exploring the possibilities...
Scoop.it!
We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog. Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook. Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).... I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist....
Jeff Domansky's insight:
The smart people at Econsultancy share a great set of tips and best practices to help you up your blogging game. Recommended reading.
Scoop.it!
Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?
Jeff Domansky's insight:
Great Tumblr basics and case studies.
Anne Cantelo's curator insight,
August 19, 2013 5:24 AM
We were introduced to Tumblr as it has a chain of posts summarising working in PR. Some were very accurate and very funny.
Scoop.it!
Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. In 2013, B2B marketers will spend, on average, 33 percent of their budgets on content marketing (a 7 percent increase over last year) and 91 percent of respondents use content marketing of some type, according to the 2013 B2B Content Marketing Report. Another 54 percent plan to increase content marketing spending this year. Content is equally important among B2C marketers, 86 percent of whom are using content marketing while allocating 28 percent of their budgets to it, according to the Content Marketing Institute. In short, if your company isn’t emphasizing content, your competitors are. And a blog is a good foundation for any content marketing strategy....
Jeff Domansky's insight:
if you or your company aren't blogging, your competitors may be gaining a competitive advantage by their own blogging and content marketing strategies.
Scoop.it!
List posts, how-to's, feature stories, newsjacks ... with so many blog post formats available, how do you decide which is right? We're here to help you out. (Decisions, decisions.) And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can't resist the list. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Aah ... decisions, decisions. It's okay though! We're here to help you through it. So in this post, I'm going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you've got milling around in that head of yours....
Jeff Domansky's insight:
Good blogging tips and suggestions for topics and formats when you're stuck.
|
Scoop.it!
Are you still writing killer content? Is anyone still searching for it? There’s a race; a competition for your attention and you know it, I know it and the person we write for in our content knows it. People have a finite amount of attention to give you as they pass by in a social media stream, unless of course they have a problem. Real problems are like toothaches, they start off gentle or they erupt into a powerful burst of pain right under your brain making it seem like it’s a thousand times worse than it really is...
Jeff Domansky's insight:
Superb blogging advice from @SarahArrow.
Scoop.it!
...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker. While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...
Jeff Domansky's insight:
Here are nine really useful pointers for business bloggers. You'll learn some valuable lessons and get some helpful insight by looking at each of the blogs, their content and how they produce content for their readers.
Scoop.it!
What makes a blog effective? How do we become successful bloggers in the digital age as we compete with others to generate something new and unique? Where do I start? All these questions can be answered with three pieces of advice found below to get you one step closer to becoming the ultimate blogger....
Jeff Domansky's insight:
Three blogging strategies worth noting: 1. Find your niche. 2. answer your customer's key questions. 3. Become a go-to resource.
Scoop.it!
Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks and an amplification strategy? Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate? Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing. Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success...
Jeff Domansky's insight:
Time to give your corporate blog a shakeup. Here's how.
Peter Wilkinson www.peter.uk.com's curator insight,
September 21, 2013 3:36 AM
Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com
Scoop.it!
Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives. But what is the point of having a blog if no one is going to read it? There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow. So, how can you get more visitors to your blog?
Jeff Domansky's insight:
Here are 7 easy ways to increase traffic to your blog....
Scoop.it!
There are a million techniques to make your blog bigger, better, and more popular. (Heck, after four years, there are probably a half-million just here... Strong headlines, smart copywriting technique, celebrity gossip, telling stories, making readers laugh, stategic use of controversy, reviews of the latest technology, reveling in your love of Steve Jobs and all he creates.They each have their advocates, and they can all work. But there’s one insider’s trick that makes the rest of it easy.It starts from the very beginning, when you’re figuring out what you want to blog about anyway. Start by picking a crowded topic...
Jeff Domansky's insight:
Smart blogging tips from Copyblogger ...
Scoop.it!
A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does. And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience. So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging
Jeff Domansky's insight:
Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.
Aditya Patel's comment,
September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/ 
Rosemary Davey's curator insight,
September 30, 2013 6:51 AM
Engagement and adding value are key to a reader coming back for more.
Scoop.it!
Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas? In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in. Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....
Jeff Domansky's insight:
4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.
Scoop.it!
How we more than doubled our blog email subscribers in just 3 months -- and how you can, too!Back in 2012, we were able to more than double our blog email subscribers in just 3 months' time -- from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It's so simple, you'll want to kick yourself ...All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click....
Jeff Domansky's insight:
One surprising tip and a good case study on how Hubspot built blogging success.
Scoop.it!
Inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by? HubSpot's new report, Marketing Benchmarks from 7,000 Businesses, provides information gathered from companies that do inbound marketing every day. We're highlighting 12 charts from that report to provide you with some valuable benchmarks for blog frequency, lead generation, and website traffic....
Jeff Domansky's insight:
Valuable advice for blogging results from extensive research...
Scoop.it!
There’s been some discussion to support the argument that displaying the date of the post in the SERP negatively affects clickthrough rates and thus in turn many experts believe that removing the post date can in fact increase clickthrough rates. What Is The Reason For This? This whole idea basically started when someone decided to coin the phrase “timeless” to describe content that is still (supposedly) applicable today as it was the day it was post it, which would then justify getting rid of the dates – kinda preposterous if you ask me. First of all, just because you remove the date on the blog post, that don’t make it timeless. Any schmuck can do that, and yeah they might get more clicks but, that isn’t any indication that something is timeless or more engaging to the reader. Nor, in any case, grant you the ability to foresee what will still be relevant in the future....
Jeff Domansky's insight:
Great question.
Scoop.it!
One of the most common obstacles to blogging is the feeling that you haven’t got anything to write about.I’m writing this post because this has been a hurdle I’ve encountered time and time again, even when the solution is so very simple. So deceptively simple you wonder why you had the problem in the first place. So I’m going to share my own tips and techniques I use to help prevent that well of ideas from running dry, and hopefully some of them will be enough to keep you blogging with the full enthusiasm you need to keep the habit going week after week....
Jeff Domansky's insight:
Great blogging tips and inspiration...
Alexina's curator insight,
August 5, 2013 11:11 AM
This post has many suggestions about how to come up with ideas for blog posts. One is, If you have to researh something, share the results of your search with others in a blog posting. |
Use this blogging checklist from Demian Farnsworth to improve your postsposts.