Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Fox News changed the face of journalism

How Fox News changed the face of journalism | Public Relations & Social Marketing Insight | Scoop.it
Roger Ailes says his network “changed the face of journalism forever.” Whether it was for the better is a matter of intense debate.

 

One night last month, Roger Ailes stood before a crowd of Fox News employees gathered at Chelsea Piers in Manhattan for a celebration marking the channel’s 15th anniversary. “Our prime time is just unbeatable,” he told them.

 

“Our competition has collectively changed their prime-time lineup in this period of time,” he continued. “We’ve done it a few times. They have collectively changed it 63 times. Shows, stars — I mean, it’s sad, you know? I called and asked them all to move to the second floor wherever they were working. Because when they jump, I don’t want it to hurt.”...

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Pew Research highlights use of social media for news: Reportr.net

Pew found that just over a quarter (27%) of adults say they regularly or sometimes get news or news headlines through Facebook, Twitter or other social networking sites. This rises to 38% for younger adults....

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The New “I” In Journalism - Stefanie Botelho @ FolioMag.com

The New “I” In Journalism - Stefanie Botelho @ FolioMag.com | Public Relations & Social Marketing Insight | Scoop.it
Is integration of the personal narrative helpful or harmful in reporting?

 

Just like the magazine industry itself, reporting styles are evolving. Aggregated and link journalism is plentiful; yellow journalism will most likely never go away; long-form journalism holds a nostalgic power, despite increasingly Tweet-ified attention spans; and now, the era of “me” journalism appears to be here for the long haul....

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Traditional media struggles to find profit model

Traditional media struggles to find profit model | Public Relations & Social Marketing Insight | Scoop.it
Denver-based GroundFloor Media's Gil Rudawsky discusses how profits for traditional media take another hit, making issues management and crisis communication that much harder for the PR world.
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2011 Online News Association Conference, Boston

This is a really valuable set of highlights, presentations and information from the 2011 Online News Association Conference. Of interest to PR, bloggers are tracks on new media, social media for journalists, journalism trends and more.

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Charlie Beckett: WikiLeaks symptomatic of a trend that's going to accelerate - Editors Weblog

Charlie Beckett: WikiLeaks symptomatic of a trend that's going to accelerate - Editors Weblog | Public Relations & Social Marketing Insight | Scoop.it

Nobody can accuse Wikileaks of being afraid of the spotlight. The whistleblower organization hit the headlines again this month as the un-redacted US Embassy cables became available online, and old arguments about its status as an institution resurfaced. Many have scrambled to have their say, but few have given the matter as much thought as Charlie Beckett.

 

Beckett is founding director of POLIS, the journalism think-tank in the Department of Media and Communications at the London School of Economics. An award-winning journalist, he is currently writing a book about Wikileaks to be published by Polity in the autumn. He talks here about how we shouldn't see WikiLeaks as an 'aberration' but as part of the changing landscape of modern journalism....

 

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What Journalists Are Losing Out On By Not Taking Ownership Of The Internet

If journalists don’t stand up to take ownership of this exciting new medium and build great things on it, the engineers and the MBAs will. In the news businesses that will emerge, journalists will continue to remain at the bottom of the Excel sheet of layoff-ability.

 

That is indeed what has been happening, when a lawyer builds the web’s most important technology news site (Michael Arrington – Techcrunch) or two engineers build the most exciting magazine App for tablets and phones (Flipboard). A former equity research analyst edits one of the most popular business news websites (Henry Blodget – Businessinsider). Journalists of the traditional mould don’t quite dictate things in these companies....

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