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The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts... 
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219,000 mobile apps launch every year, less than 1% of them will be giant. Household names like Facebook, Instagram, Twitter, SnapChat, and more take years of work. Successfully launching a great mobile app is hard. At VUE we’ve seen thousands of apps come through and in our past helped apps get hundreds of thousands of downloads.O ur friend’s over at LinkTexting recently wrote a post called 10,000 apps later and lessons learned about the optimizations you should follow to create a great app. It’s critical to get the app into a lot of user’s hands early, talking with them, and improving the app. We’ve outlined a few mission critical steps to launching your new app that we grouped into 4 stages....
Jeff Domansky's insight:
This is a really useful social marketing blueprint for startups planning to launch.
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Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge. Understanding how the human brain works is fascinating, but it’s also good business. Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend. If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....
Jeff Domansky's insight:
Don't make them think, make them feel! That's why understanding how the brain works can make your marketing much more effective.
Melanie Leszcynski's curator insight,
November 4, 2014 10:51 AM
Very very interesting. Extremely helpful in trying to understand our consumers as well as ourselves. 
Marshall Gass's comment,
November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight,
November 4, 2014 10:51 PM
A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results. By not taking into account the thought process of your audience, you are making a potentially fatal error.
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The one critical step you must complete before planning your marketing strategy? There are 3 phases to the Segmentation step:1 - Market Segmentation Divide the broad target market into subsets of buyers who have common needs and priorities. The Problem Not all markets are created equal... Determining which customers to serve with which marketing channels can be difficult. Multiply your customers’ diverse needs by the many marketing channels available. Pursuing markets that are too wide often means that you’re aiming off-target. Gain a clear understanding of market segments. This will prevent limited sales and marketing resources from misallocation. Broad markets need to be divided into subsets of buyers who have common needs and priorities. The Solution To complete the Market Segmentation phase, you need to answer the following questions: - How big is our market? - What is its growth rate? X- What are the needs of the market? How are these changingd?x - What should be our go to market strategy for each product/service/solution? - How do my competitors go to market? - What are the strengths/weaknesses of our marketing team? - What are our opportunities/threats in the market? - For our solution set, what is lifecycle stage of adoption are our buyers?...
Jeff Domansky's insight:
Valuable look at market segmentation and how it fits into marketing strategy.
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Richard Levitt, who worked in communications at Oracle for more than seven years, originally published this post on LinkedIn. It started off right …Around 1984, Rick Bennett convinced Larry to start running ads. Rick’s approach is highly aggressive and confrontational. And, as it turned out, highly disruptive and successful.In an essay about his time working with Larry, Rick wrote, “I once asked Larry if maybe we ought to run some ad copy by legal. His response surprised me. He said, ‘Hell no! I’ve got a litigation department. Let ’em litigate. ’”That relationship lasted until about 1990. Soon Larry started writing his own ads. Larry is a brilliant tech guy, powerful leader and businessman. But he’s not a copywriter. And without anyone to guide or challenge him, that edgy positioning diminished into self-referential statistics. Worse, ads crumbled under extreme legal oversight....
Jeff Domansky's insight:
Great business story about influential and successful business leader Larry Ellison. Copywriter? Not so much.
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1) No one knows you exist.You make a great product. But the world isn’t holding its breath waiting for you.... But when you look at this way, things look different: Goliaths have more meetings, more committees, and more red tape. More ideas being killed by research, more to lose by taking risks, and more outdated business models that they are stuck in. More rules, more regulations, and more good people leaving. So who cares if they never run out of photocopier paper? Use your strengths: your speed, your instinct, your passion. Back your ideas with hard work. And yes, love can and does scale. Good luck.There has never been a better time to be a maker. Thank you, Internet. You have levelled the playing field.
Jeff Domansky's insight:
Hiut Denim shares a business philosophy that is fundamental, enduring and important! An absolute must-read for business, small business, marketing, PR and, well, anyone who is thoughtful about how they do business. 10/10
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...When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with. So check out some of the following company mission statements for yourself -- and get inspired to write one for your brand....
Jeff Domansky's insight:
Inspiring examples of vision and mission statements to emulate.
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Customer experience is a journey, not a destination. Ever wonder why? ...“Destination” means to me that there’s an endpoint; you’ve arrived, and it’s over. I don’t believe we ever want to rest on our laurels and be satisfied that we’re delivering the best experience possible. Customer needs and expectations evolve over time – so must our efforts to deliver a great experience. When we engage with customers (or, when they engage with us), we are (hopefully) engaging for the long-term, developing a relationship. We want customer relationships, not just customer transactions. And relationships take time and work, every day; the focus and the desire to keep the relationship alive and strong should never stop because, when it does, the relationship will end. That never-ending focus – that’s the journey....
Jeff Domansky's insight:
Thoughtful reflection on marketing by Annette Franz.
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Are you awesome at something and want to teach other people? Do you want to make money doing so?Great news! It has never been easier to distribute your knowledge to others via the internet, and many new platforms are available to help you do this, each having their own mix of features and support.Here are 10 ways to get started teaching your online class....
Jeff Domansky's insight:
If you're thinking of teaching your own online class and making money doing so, here are 10 ways to get started with your online school or instruction business.
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The Nielsen Global Survey on Corporate Social Responsibility, a survey of 30,000 people in 60 countries, found that 55% of respondents are willing to shell out more money for socially responsible products--but the numbers vary depending on the region. In Asia-Pacific, 64% of consumers are willing to pay more. The numbers are similar in Latin America and the Middle East/Africa, but in North America, the percentage drops to 42%. Just 40% of Europeans report that they would pay extra.Asia-Pacific respondents are also more likely to consider purchase decisions based on packaging (specifically, whether a brand says that's socially and environmentally responsible). Again, Europeans and North Americans are least likely to do this. Millennials are most likely to pay extra, check product packaging, and work for companies that they perceive to be sustainable, according to the survey....
Jeff Domansky's insight:
Across the world, people are willing to pay extra for products and services that they believe come from companies committed to making positive social and environmental change. Lots of food for thought for marketers, PR and corporate social responsibility professionals.
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THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and led by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push). Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency. As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication....
Jeff Domansky's insight:
In order to build social currency, brands need to embrace people-powered storytelling.
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Within the digital marketing industry, terms such as multichannel, omnichannel and cross-channel are often used interchangeably to convey the real-world challenges brands are encountering in their attempts to keep up with customers who move fluidly across today’s increasingly fragmented landscape. While these three concepts are related to one another, there are important distinctions that set them apart. Direct Marketing News recently examined this topic in an article entitled “Have Marketers Outgrown Multichannel?” In the story, the following definitions are suggested....
Jeff Domansky's insight:
Useful overview of the various marketing channels including multichannel, omnichannel and cross-channel marketing.
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Understand and apply Consumer Trend Canvas to any consumer trend. Today. CONSUMER TREND CANVAS: An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own. Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose ;) Yet we frequently hear that ‘trends’ feel mysterious and opaque. Which is where the CONSUMER TREND CANVAS* comes in....
Jeff Domansky's insight:
The folks at TrendWatching share a free, valuable marketing analysis tool.
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Consumers love a deal, and even more so if it’s customized just for them, right? Not so fast, says Itamar Simonson, a marketing professor at Stanford Graduate School of Business. Simonson has found that rather than being enticed by them, consumers are skeptical of those personalized offers that flood their inboxes. His research, “Beating the Market: The Allure of Unintended Value,” was published in December 2013 in theJournal of Marketing Research. Marketers have long assumed that touting a promotion as “customized,” “based on your past purchases” or “especially for you” will persuade customers that the product will fit better, fulfill more needs or otherwise prove more satisfying than others. But “telling consumers that an offer is tailored for them can backfire” and lower the chance that they’ll bite, writes Simonson, who co-authored the study with Aner Sela of the University of Florida and Ran Kivetz of Columbia Business School....
Jeff Domansky's insight:
Very surprising study and worth noting for marketers. New research says customized deals often backfire.
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Could social media have predicted the failure of 3D TVs and its successor 4K? Why did these products fail when they seemed nailed-on to be the next big thing? Naturally, like all tipping points, positive and negative, there was probably a mixture of reasons, but a new report from UK social media analytics company Brandwatch is a good starting-point. In the company’s Consumer Technology report, it cites how social listening to research meant it knew what consumers felt about 3D TV’s successor, 4K. The data showed that the three target demographics; gamers, TV and film fans, and people with an interest in computing, all had concerns with the technology....
Jeff Domansky's insight:
Branding and old school marketing no longer work. It's time for storytelling and meaningful content engagement.
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Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing.Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems. Here’s our take on the research....
Jeff Domansky's insight:
Trying to be more effective in content marketing? This article shares important best practices to improve your social media marketing.
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Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. There are a few legendary slogans in the annals of time: From Coca-Cola’s “I’d Like to Buy the World a Coke” and the famous “Got Milk?” campaign of the 1990s, to Nike's “Just Do It” and, of course, “Where’s the Beef?” from Wendy’s. While slogans have the potential to take a brand from relative anonymity to household status, they also have the potential to confuse and alienate audiences with vagueness, wordiness or confusing verbage. Rebranding is never any easy decision, but in some cases, it’s the right thing to do. In this post, we’ve highlighted 11 of the most-needed slogan makeovers of all time....
Jeff Domansky's insight:
Lots of marketing and branding lessons in these makeovers.
Lauren Mackie's curator insight,
September 21, 2014 9:52 PM
When it comes to branding a little bit of creativity and thought is needed in order to get your brand out there. This article points out that taglines are not successful or memorable when they confuse people or come across as irrelevant. Re-branding is risky but can pay off, its all about creating a good tag line - this means creating a phrase which is inseparable from the brand.
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Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution.
Jeff Domansky's insight:
Valuable insight and advice on better marketing structures for the digital age from Mei Lee at Conde Nast.
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Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything. If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way. Thinking big about speaking simply is power. Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise. Think Big. Speak Simply.
Jeff Domansky's insight:
Lisa Pool reminds marketers of the most important element in marketing and communication. Simplicity.
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Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities. I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing better...
Jeff Domansky's insight:
Adding some psychology to your marketing could improve your results.
Chad Minnick's curator insight,
August 18, 2014 5:53 PM
Always a fan of utilizing Psychology into Social Media.
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From
elliott
It’s finally happening.After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are saying “Enough!” They’re refusing to play the loyalty-program game, jettisoning blind brand allegiance in favor of a more pragmatic view of travel. Price and convenience are trumping mindless devotion to an airline, a car rental company or a hotel. In a recent survey, a plurality of travelers (38 percent) said that finding the best deal topped their list, a tectonic shift from previous years, when collecting credits in a frequent-flier or frequent-stayer program was more important. Only 9 percent of travelers will book their trips based on loyalty to an airline or hotel chain, according to the poll conducted by Wakefield Research on behalf of Capital One....
Jeff Domansky's insight:
Loyalty programs may soon be suffering from a lack of loyalty from consumers.
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Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them? Here are 23 surprising facts you probably didn’t know about women and advertising. - Women account for 85% of consumer purchases (She-conomy) - Despite this, 91% of women say advertisers don’t understand them...
Jeff Domansky's insight:
Hey marketers, women don't think we're listening. And they're right.
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In this article, I’ll examine a handful of ways in which companies get people to start sharing their product (aside from features that live within the tool). ...Incorporating features that make your product highly-sharable from the get-go is key. When done right, these kinds of features––such as integration with pre-existing, well-known tools and referral rewards––can contribute significantly to sustainable, long-term growth. Luckily, they are no longer seen as belonging solely to the domain of the engineering team; the rise of growth hacking has put the ball in the technical marketer’s court. But come launch time, what you do outside of the tool in order to get people to share and talk about your product is also critical. It can give you that little extra push you need to gain initial traction and generate buzz. Plus, planning and executing these tactics is a lot of fun....
Jeff Domansky's insight:
Excellent social marketing product launch tips and case studies from BuzzMetrics.
Eloisa Salburua's curator insight,
June 2, 2014 2:49 AM
Mejorar Que heno El Nivel de Traducción ......
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Why do you need a brand strategy? A brand strategy can take what people know and believe about your business to new levels. Active brand management takes a valuable asset that may now be largely underused, and turns it into a powerful competitive weapon. Regardless of how sophisticated your current approach to branding is, your business has a “brand” today, though you may have acquired it by default. Simply by being active in the marketplace, your business will have accrued a reputation, a level of fame, and a degree of notoriety (for better or worse) with your customers, and within your industry.A brand strategy will take all that value and put it to work in new ways....
Jeff Domansky's insight:
Good thoughts on how to extend your brand value.
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A recent report by The Economist Intelligence Unit called “Visions in Marketing” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. And the role of the CMO “will evolve in response to changes in their business models, the ability to access ever-growing markets and a more detailed understanding of the customer than ever before.”...
Jeff Domansky's insight:
A useful look at trends in marketing and the role of the chief marketing officer in the future .
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What's in a discount? Plenty and marketers need to know all about it.