Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Prezi - Blog - 10 Most Common Rookie Mistakes in Public Speaking

Prezi - Blog - 10 Most Common Rookie Mistakes in Public Speaking | Public Relations & Social Marketing Insight | Scoop.it

Having coached clients on presentation skills since 1997, I’ve noticed some clear patterns in the behavior of inexperienced presenters.


Take a look at the Prezi we've made to illustrate these 10 mistakes, and the easy ways that you can avoid them. What are your favorite tips for giving a great presentation?

Jeff Domansky's insight:

Useful tips and a creative Prezi to illustrate them. 

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Slidedocs: Spread Ideas with Effective Visual Documents

Download the interactive PowerPoint at slidedocs.com! Nancy Duarte’s fourth book, Slidedocs, introduces a new medium: slidedocs. Slidedocs are visual documen...
Jeff Domansky's insight:

Nancy Duarte's Slidedocs Is Itself an excellent example of a hybrid or slide document. This is a very complete and highly recommended resource for content marketers, PR, marketing and presentation pros. She makes an effective case for more content combined with powerful visuals and effective design.

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What Is Your Big, Shiny Object? | Mr. Media Training

What Is Your Big, Shiny Object? | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

I often ask my clients a deceptively simple question: What is your big, shiny object? Until they can answer that clearly, they're not ready to present.


If you tell an audience everything, you’ve told them nothing. People can only take in so much information in any given amount of time, and loading them with too many new facts can prevent them from absorbing your most important one. That’s obvious, I know, but many speakers—even some of the smartest, most thoughtful people I know—try to put too much content into their presentations.


As a result, the main point they really want to shine through gets obscured by an overabundance of rhetorical clutter. So I often ask my clients a deceptively simple question: What is your big, shiny object?

Jeff Domansky's insight:

Less is more. Superb speaking and interview training advice from Brad Phillips, AKA Mr Media Training.

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#9: Best Of The Mr. Media Training Blog 2013 | Mr. Media Training

#9: Best Of The Mr. Media Training Blog 2013 | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

Most of us have suffered from a brain freeze. So what should you do if you’re caught in an interview, debate, or speech, and you forget what you were saying?


Drawing a blank during a debate for an excruciatingly painful 47 seconds. Although that moment became rather infamous (I rated it the worst gaffe of Election 2012), Mr. Perry is far from alone. Arizona governor Jan Brewer suffered a similar fate during a gubernatorial debate in 2010, when she went blank for 13 seconds. It was even worse for Jeanine Pirro, a candidate who briefly ran for Hillary Clinton’s New York Senate seat in 2005 but who quickly withdrew after misplacing a page of her announcement speech and going silent for 32 seconds. The truth is that most of us have suffered a similar—if less high profile—brain freeze. So what should you do if you’re caught in an interview, debate, or speech, and you lose your place?...

Jeff Domansky's insight:

Brad Phillips offers valuable advice on how to thaw brain freeze.

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Hiring A Professional Keynote Speaker? Not Until You Read This

Hiring A Professional Keynote Speaker? Not Until You Read This | Public Relations & Social Marketing Insight | Scoop.it
Are you planning on hiring a keynote speaker for a corporate event, industrywide conference, or executive summit? I've scored you some helpful advice for you here, because I know that hiring someone to speak can be disorienting.
Jeff Domansky's insight:

Valuable tips and planning tactics from Micah Solomon. 

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The other C word: what makes great content marketing great

The other C word: what makes great content marketing great | Public Relations & Social Marketing Insight | Scoop.it

Now that content marketing has gone mainstream, the average stuff isn’t really going to work any more. We all need to be aiming higher, to create the ‘home run’ pieces that really drive successful programs.

So what makes for a ‘home run’ piece? Clearly, there’s no recipe to follow – but there is one ingredient that all great content marketing shares. That’s what this little rant is all about…

Jeff Domansky's insight:

I won't spoil the punchline but Doug Kessler's presentation is a good read and a good rant on what makes great content. For those who do presentations, this is a good-looking, engaging presentation to use as a blueprint.

Lara Cooke's curator insight, September 25, 2013 12:18 AM

This is a c-word I like. Food for thought in marketing our wares.

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Free Technology for Teachers: Best of 2013 So Far...76 Ways to Use Haiku Deck

Free Technology for Teachers: Best of 2013 So Far...76 Ways to Use Haiku Deck | Public Relations & Social Marketing Insight | Scoop.it

Haiku Deck's Education Case Studies Pinterest board contains 76 examples of Haiku Deck being used by students and teachers. If you're not familiar with it or haven't tried Haiku Deck, here's what you need to know. It's a free iPad app for creating slideshow presentations.


There are two features of Haiku Deck that stand out. First, Haiku Deck intentionally limits how much text that you can put on each of your slides. Second, Haiku Deck helps you find Creative Commons licensed images for your presentations. When you type a word or words on your slides you can have Haiku Deck search for images for you. The images that Haiku Deck serves up are large enough to completely fill your slide. You can also upload your own images from your iPad or import images from Instagram and Facebook....

Jeff Domansky's insight:

Haiku Deck is an outstanding presentation tool. Unfortunately it's only available for the iPad. Click here and suggest your preferred platform. I can't wait for it to be available for Windows or Android. Meanwhile, check out their stunning 76 education presentations on Pinterest or Haiku Deck's Pinterest board of best presentations. Highly recommended!

Tyler Richendollar's curator insight, July 8, 2013 10:21 AM

Teachers need more access to technology in the classroom and more support developing technology-based lessons and integrating it into the classroom.

This is a neat start. 

Jennifer Kleiner's curator insight, March 16, 2015 9:07 PM

This page links to Haiku Deck's pinterest board where there are over 300 examples of how Haiku Deck is being used in education. I love that Haiku Deck makes following best practices for presentations easy through word limits and styling and aggregating photos that meet Creative Commons guidelines. These examples provide a lot of ideas for use in K-12 and higher education.

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Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch

Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

... As anyone who has studied in the fine art of Giving Presentations That Aren’t Horrible can tell you, the first step in giving an engaging talk is getting the hell away from your computer. You want to talk with your audience, not at your laptop.

 

That means using a remote control. And using a remote control, of course, means stepping into a world of pain. Oh, you’re using someone else’s laptop at the last minute? Better track down some compatible USB drivers and hope that they don’t explode in your face. Oh, you forgot to swap out the batteries with fresh ones? Hope you didn’t want to go past the third slide.

 

Presefy wants to kill off the uni-purpose remote control, instead pushing the responsibility of steering to your smartphone. But here’s the special twist: because it’s all done through the browser, no special drivers or apps are required. Here’s how it works...

Jeff Domansky's insight:

Great potential Powerpoint pain reliever.

Lorenzo Barbantini Scanni's curator insight, March 27, 2013 3:37 AM

I have seen many but this might be interesting, let me know your thoughts..

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Introduction to Slide Design: 7 Rules for Creating Effective Slides

The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. ...
Jeff Domansky's insight:

Presentation tips you can use for immediate results.

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Della's Deck: Number 49: Present and Accounted For | Della Smith

Della's Deck: Number 49: Present and Accounted For | Della Smith | Public Relations & Social Marketing Insight | Scoop.it

Staying present is part of being a good communicator. To take mini mind vacations sends a strong signal to others that you don’t care enough to pay attention. It is like the “no comment” comment. “No comment” is one of the strongest comments you can make. Not being present is worse than not showing up at all.

 

In Jonathan Gottschall's book, The Storytelling Animal, he quotes scientific studies that suggest an average day-dream is about fourteen seconds long and that we have about two thousand of them per day. Yikes!...

 

Here are some tips for staying present...

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Take Your Fundraising Pitch from Mediocre to Memorable with These Storytelling Tips

Take Your Fundraising Pitch from Mediocre to Memorable with These Storytelling Tips | Public Relations & Social Marketing Insight | Scoop.it

Oren Jacob grew up in a family of storytellers. His parents were teachers who were constantly hosting family, friends, colleagues, passersby from around the world — each with their own story to tell.


After spending 20 years at Pixar working on films that revolutionized visual media, he is now the co-founder and CEO of ToyTalk, an interactive entertainment company that enables kids to converse with and learn from animated characters. In fact, the company just released its second season of The Winston Show today.


All of this work required continuous and creative pitching. At Pixar, it was about developing movie pitches for $100 million stamps of approval. And now, at ToyTalk, Jacob has helped raise over $16 million to make their groundbreaking vision a reality.


In all of these situations, storytelling has been a crucial part of making pitches memorable and resonant. Whether you’re talking about your product or your company, Jacob recommends several specific storytelling tactics to both appeal to your audience for the first time, and to forge successful long-term relationships....

Jeff Domansky's insight:

Valuable insight into the role of storytelling in pitching to venture capitalists and applying it to other business presentations.

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8 Reasons Why SlideShare is Important for Social Media Marketing

8 Reasons Why SlideShare is Important for Social Media Marketing | Public Relations & Social Marketing Insight | Scoop.it

..While Facebook, Twitter, YouTube, LinkedIn, and Google+ dominate the social landscape, Slideshare is a platform that I believe has a lot of benefits and is being underutilized by many companies.


Here are eight reasons why your company should be using Slideshare as a part of your social media marketing....

Jeff Domansky's insight:

SlideShare is a valuable B2B platform if you know how to put together powerful presentations. Otherwise, PowerPoint does not equal more influence. The reach and potential numbers are positive. Just make sure you create effective presentations.

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My Seven-Step Method For Creating A Presentation When The Stakes Are High

My Seven-Step Method For Creating A Presentation When The Stakes Are High | Public Relations & Social Marketing Insight | Scoop.it

...I recently had an opportunity to put my column’s techniques into action for this 18-minute keynote presentation at one of the world’s largest events for startups and entrepreneurs; LeWeb in Paris. The ‘stakes’ are high for two reasons. First, speakers share the stage with some of the most influential leaders in technology and social media (Marissa Mayer, Gary Vaynerchuk, and Guy Kawasaki are among repeat speakers). Second, the audience is made up of thousands of entrepreneurs and bloggers who all seem to have a Twitter account and aren’t afraid to voice their opinions.


Since I’m often asked for a “method” for creating a talk, pitch, or presentation, here are the steps that work for me. I’m certain they will help you, too....

Jeff Domansky's insight:

Great speaking and presentation tips from Carmine Gallo..


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The 30-Second Rule: How to Create Unforgettable Presentations

The 30-Second Rule:  How to Create Unforgettable Presentations | Public Relations & Social Marketing Insight | Scoop.it

Whether your audience is your boss, your banker, a small team of direct reports, a ballroom full of conference attendees, or thousands of people worldwide connected via teleconference, your success depends on being able to make a great presentation.

Great presentations are well-organized, flow logically from one idea to another, and ultimately leave the audience leave feeling rewarded and enlightened. All well and good, but if you don’t hook your audience in the first 30 seconds, all your careful preparation may be for naught. Therefore you have to begin with a bang! A television commercial has only 30 seconds to grab your attention; the same is true for you and your presentation.

The following steps will help you up your game...

Jeff Domansky's insight:

Win in the first 30-seconds or bust. Here's how to win over your audience. 

Insight Narrator's curator insight, December 4, 2013 5:00 AM

The power of a high impact start and finish to your presentation is immense.  You have to grab attention before you can keep attention and build engagement - but it is amzing how little time presenters usually spend on getting this right compared to the time they spend on the bulk of their content.  Equally, a high impact finish is what people will remember long after you have finished talking, but many presentations either come to an abrupt end or just fizzle out!

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How to Sell Your Idea in Less Than 3 Minutes

How to Sell Your Idea in Less Than 3 Minutes | Public Relations & Social Marketing Insight | Scoop.it

This business professor explains his no-fail solution for pitching your startup idea in record time.


You can’t control all these factors but one thing that you ought to learn how to do very well is to deliver what is known at Babson College, where I teach strategy and entrepreneurship, as a Rocket Pitch.


The Rocket Pitch is a three-minute; three-slide presentation that focuses the start-up team on its main opportunity and helps convey what makes the business idea better than the other ones competing for an investor’s checkbook. The entrepreneur has no way of knowing what other ideas the investor is considering, but the Rocket Pitch should do the best possible job of covering three topics....

Jeff Domansky's insight:

Here's a great template for more effective pitching and business presentations.

Amelia Brazell's curator insight, October 21, 2013 11:24 AM

A three minute, three step pitch...now that is concise. 

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Presentation design blog Idea Transplant: Substance first

Presentation design blog Idea Transplant: Substance first | Public Relations & Social Marketing Insight | Scoop.it
Here's how to get a global marketing team all on same marketing and presentatations page.Start with the substance. Have each business unit Frankenstein together a deck of existing slides, and use that first presentation as a basis for a discussion what the business unit actually wants to say. What matters here is the sound track, the verbal story, not the actual slides. You need a trigger for them to start talking to you....
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How To Use Quotes Effectively In Your Presentations

How To Use Quotes Effectively In Your Presentations | Public Relations & Social Marketing Insight | Scoop.it

Should you use quotes in your presentation or has that been done to death? I imagine you’ve noticed that the people who deliver effective presentations will more often than not use famous quotes to get their message across.


Why do they do that?


Well… it’s appropriate for me to quote Sophocles here, who said “A short saying often contains much wisdom.”

Jeff Domansky's insight:

Useful speaking tips from Joanna Martin...

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20 Best PowerPoint Presentation Design Posts for 2013 | Presentation Advisors

20 Best PowerPoint Presentation Design Posts for 2013 | Presentation Advisors | Public Relations & Social Marketing Insight | Scoop.it

...Instead of forcing you to sift through my site, page after page, or trying to search my site with keywords just to find the best posts, I have aggregated 20 of my best blog posts to help you become a better PowerPoint presentation designer. Post types include specific presentation design techniques, book reviews, tips, methods, and more.

 

So without further ado, here are the best PowerPoint presentation design posts from Presentation Advisors to make you a better presentation designer in 2013....

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A Presentation Design Guide for Rookies | SlideRocket

A Presentation Design Guide for Rookies | SlideRocket | Public Relations & Social Marketing Insight | Scoop.it
This stunning presentation design guide will help rouse your audience to the edge of their seats. Check out these 10 slide design tips and take your presentation from Blah to Bam! There’s music so turn it up!

Want to “steal” this presentation to use as a presentation template? Signup for a free SlideRocket account, visit Templates, and select any of the free presentation templates....
Jeff Domansky's insight:

This is just one of SlideRocket's simple yet effective guides for better presentations. There are several to choose from including beginner and intermediate skills and design versions. Plus they show off how effective SlideRocket can be. Just remember to turn down the annoying audio.

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How to Make Your Presentation Memorable

How to Make Your Presentation Memorable | Public Relations & Social Marketing Insight | Scoop.it

Preparing for a big speech? Here are six tips to engage your audience and get the most out of your presentation.


Via Daniel Watson
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