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It seems like common sense that an increase in tweets can drive an increase in live TV viewership, but until now there's been scant proof of such correlation. A study released by Nielsen has found just such a relationship. In fact, Nielsen went so far as to use the other c-word: causation.
Relying on live TV ratings and tweets for 221 primetime broadcast episodes that were studied using SocialGuide -- a venture between Nielsen and McKinsey & Co. that captures Twitter activity for all U.S. TV programming -- the study found correlations between tweet and tune-in surges.Not surprisingly, a lift in ratings often yields more tweets. According to the findings, a rise in live TV ratings drove up the number of tweets about the programming among 48% of the episodes sampled. But more interestingly, on the flip side, an increase in the volume of tweets drove up live TV ratings in 29% of the episodes included in the study....
Study finds Brits are shunning books in favour of using gadgets while on the toilet. Almost half of us regularly use phones, tablets and eReaders on the loo with a quarter of us spending this time shopping online.Brits are shunning books, magazines and newspapers in favour of using their gadgets while on the toilet. A study has found that 41 per cent of Britons admit to regularly using their phones, tablets and eReaders when sat on the loo. And 26 per cent spend this time shopping online....
...Moving along find below the latest statistics update for you, after the no less than 10 trillion billion requests I’ve gotten in the past couple of months. Also after the 34 million complaints about my lazy referencing style in past articles I’ve tried to be a bit better with this in this article. Basically if you want the source for a certain statistic it should be (should being operative word) the next hyperlink you see after the stat...
Oh and one more thing. I don’t make up any of these statistics myself. I get them from all those other, much more reputable sources. So if some of them don’t make sense or they conflict with each other or they are utterly ridiculously wrong it’s not my fault. It’s their fault. So that’s my disclaimer.
The newest research says 80% of marketers aren't planning to use Daily Deal sites in their upcoming campaigns Social Media Examiner has just released its annual Social Media Marketing report. It reveals some interesting data about this year’s social media marketing trends. The entire report is available for download here, but I’d like to highlight some of the report’s most surprising and significant points. In a survey of 3,025 marketers, the study determined the following: - The use of social bookmarking sites has plummeted from 26% of respondents in 2011 to just 10% in 2013. De.licio.us, DIGG, Friendfeed, etc., are rapidly falling in favor where marketers are concerned. (According to ebizMBA, the most popular bookmarking sites are currently Twitter, Pinterest, Reddit and StumbleUpon.) - Forums (24% in 2011; 16% this year) and geo-location services such as Foursquare (17% in 2011; 11% this year) are also in decline. - Respondents with more than 5 years experience are far more likely to use LinkedIn LNKD - 1.43% than the average respondent (92% vs. 70%)....
So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram. So you set all of these up. Done. Finished. Ready. Good to go. Now what? How do you go about actually engaging your audience? Well, according to one survey, the best way to energise your social media community is via a contest. 40 percent of respondents to a Shortstack poll cited this as the top way to engage users, with photo, sweepstakes and video contests being the preferred strategies. Amazingly, 38 percent of respondents had never tried a contest on their social media outposts, with photos, topics, custom apps and videos each listed as alternatively good ways to drive engagement...
According to Piper Jaffray's latest teen survey, young users are moving away from traditional social networks. So where are they going? Click here to find out. Used to be, you could tell someone was over-the-hill if they were hitting you up via email instead of text or Facebook. Now, according to a recent Piper Jaffray survey, the demarcation line has shifted, as Zuck&Co’s popularity seems to be sliding among the teen set. This should surprise no one. Facebook saturation is at an all-time high, particularly among grown-ups, and whenever moms, dads and decidedly untech-savvy aunties start getting in on something, that’s a big sign that teenagers are going to start hitting the exits. In fact, the migration has already begun. The report reveals 10 percent fewer teens consider the network the “most important” social media site these days compared to a year ago....
Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified... ...With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands. According to a comScore local search study, consumers already search locally on Facebook. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets. Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in....
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking. Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. But not all calls-to-action are effective at converting your visitors. And because we've worked with so many marketers over the years, we've seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post -- and the accompanying SlideShare -- will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn't) with CTAs....
LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD. More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012....
Studies show that brands must craft custom blog content that is scaled to mobile devices. Most organizations already implementing content marketing campaigns have their editorial calendars and ideas put into place for the first quarter of 2013, but certain trends might guide game plans for the remainder of the year. According to the Content Marketing Institute, 43 percent of B2C brands and 33 percent of B2B organizations already distribute mobile content to reach prospective and current customers. Brands aren’t just developing mobile applications to engage with internet users, they’re optimizing branded content and social media content for smaller screens.
Media has already gone through a significant transition over the past few years, with technology shaping the way people around the world access timely content. According toeMarketer, publishers have been tasked with creating custom content for smaller screens, which puts additional pressure on brands to embrace and immerse themselves in content creation for the internet.
According to a report from Alliance for Audited Media, 2013 will be the first year where nearly 100 percent of publishers will format their content for mobile devices....
What brands generated the most positive and active social conversation in 2012? To find out, we built this interactive brand ranking application using Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, we tracked and analyzed conversation content, volume and sentiment surrounding some of the top brands in the world. Using that information, we generated rankings based on the quantity and quality of conversation surrounding their brands, products and services....
...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space. Bring in the experts! BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....
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As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users. This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform.
Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older....
Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel: - 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links. - 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links. - 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....
The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service.... You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you could send that person a coupon for a free cup of coffee if they stop in for a fresh croissant? Or what if, while in your store, a customer sent out a disgruntled tweet—and you could use location-based data to quickly diffuse the situation and help make things right? Some of the earliest location-based listening opportunities have come from Foursquare’s business platform, where businesses can monitor foot traffic from “check-ins” and encourage sales with check-in specials, coupons and other updates. The possibilities are endless—and what’s even more exciting? The technology is just getting started....
Our summary covers what we see as the most significant findings that can help marketers inform their inbound marketing strategy and implementation. Opportunities of Inbound Marketing - Delivers on its ROI and provides more and cheaper leads that convert at higher rates. - As a holistic approach, it helps target a fragmented digital audience and improves the profitability of marketing efforts. - Inbound and automation helps Marketers be smarter with their time. Barriers or challenges with Inbound Marketing - Companies are not addressing it with an integrated approach. - Inwards focus on sales, marketing and the product rather than strategically towards the customer’s requirements. - Lack of commitment and resources from Management and Sales teams. - Showing ROI on marketing commitment and resources...
Many CMOs see their digital future, but still struggle to make the case across the executive ranks.... ... Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces, which is Gartner's description of the convergence and mutual reinforcement of social, mobile, cloud and rich information. The collision of these factors unlocks opportunities to reach and engage with consumers across the physical and virtual worlds, drawing them closer with targeted, contextually relevant experiences and offers. Further, it can allow brands to redefine how value is created and delivered — the way Apple has with music, Amazon has with IT infrastructure, and Netflix has with movies. Last year, Gartner predicted that by 2017, the CMO's technology budget will exceed the CIO's. Why? Because more often than not, it's the CMO who is expected to drive this digital transformation, which is deeply dependent on technology. Is the average CMO ready to step up to this challenge?...
The current fad of big data has caused marketers to ignore the requirement that humans need to analyze conversations... ...Big data is the allure of more. More information. More access to behavior. Opportunities for more sophisticated analysis. The thinking goes likes this: If we know every move people make then we not only know everything, but we can predict everything. As business people we love it because the information is finite, scalable and measurable. It’s ironic that big data has such an allure in an age when some of the most important information happening online is coming out of conversations. And the way to analyze online conversations is to read them, participate in them and try to understand them without a formula. Conversations are not data. Anyone who has ever tried to analyze them through sentiment analysis knows this. If you ever watched Star Trek, you can imagine clearly that even an advanced, science fiction character like Data, misunderstood human conversation....
...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is. The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....
... What is it going to take to realize there's a better way to do things? It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. If we weren't satisfied with the results we were seeing in the primary model, what makes us think that repeating it elsewhere would solve our problems?...
Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success. The reality is that the return on social media marketing can vary widely for each business. Some companies see quick and immediate returns, while others fail to see much of anything at all. What could the problem be? And, more important, how can we be sure that our business won't fail online? This article looks to answer those questions by offering a few quick-and-dirty methods for gauging your online marketing strengths and weaknesses....
Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media (Social Media Analytics: How’s Your Social Media Strategy Going?
A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study scheduled to appear in a journal titled Information Systems Research, researchers from the University at Buffalo School of Management, Aalto University and Texas A&M University were able to correlate social media engagement with increased purchases for a large specialty firm in the northeast U.S. According to co-author Ram Bezawada, assistant professor of marketing in the School of Management at the University at Buffalo, “Our results show that when customers engage with a business through social media they contribute about 5.6 percent more to the firm’s bottom line than customers who do not.”...
Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US. ...LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn. Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group....
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From the post: "Nielsen study is first to pinpoint a correlation--and in some cases causation--between tweets and tune-in, which has been hard to prove."
More useful research for all.