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Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising.
Affordable camera technologies, motion graphic development, and user-driven social media campaigns are just 3 of many trends that are making it easy for brands to creatively leverage video to drive awareness, sales, and brand equity.Still not convinced?
Below are 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy....
Over the last few weeks I have published a bunch of how-to videos like this one about creating stop motion movies. I've had at least a handful of people ask me in emails or Tweets about the tool that I use to create those videos. I use Screencast-O-Matic to create my screencast videos.
Screencast-O-Matic is available in a free version and a pro version. The free version allows you to record for up to fifteen minutes at a time (that is plenty of time for most screencasts), publish to YouTube in HD, and save videos to your computer as MP4, AVI, and FLV files. The pro version ($15/year) includes video editing tools, unlimited recording lengths, a script tool, and removal of the Screencast-O-Matic watermark.
Both versions of Screencast-O-Matic include a highlighted circle around your cursor so that viewers can easily follow your movements on the screen. A webcam recording option is included in the free and pro versions of Screencast-O-Matic....
Make a video online for free with wideo! Create demo videos, bring animated e-cards to life, create educational videos and lots more.
Screen Recorder is convenient and safe software that allows to take PC screen video capture of high quality, with or without sound. The program has no viruses, spyware and unwanted applications. Screen Recorder has been tested by the advanced antivirus systems that proved it is absolutely secure software in its segment.
Via Nik Peachey
Explee is the application that allows you to create visual and dynamic animated videos. With Explee, create engaging and memorable animated videos.
Via Ana Cristina Pratas
You've created an informative and professional looking video intro for your brand. Now what? The next step is to get your video seen by as many people as possible (Unless your business deals exclusively in adorable kittens and internet memes, that is).
All it takes is a little knowledge of search engine optimization. And these few tips: - Decide what you want your video to accomplish: - Have great content. - Give it a relevant title (50 - 70 characters). - Make your video easy to find....
Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need to be video marketing.
In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.
YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....
Session chair Alex Blyth kicked off the session, held at Outbrain’s Oxford Street offices in London, by pointing to the January 2014 Cisco study which predicted that by 2017 69% of all consumer internet traffic will be video.
He went on to argue that the potential of video should not be measured solely by the quantity of traffic it generates; the quality of the interactions is also key. According to Adobe’s State of Online Advertising consumer research in 2013, 67% of consumers think “a video is worth 1,000 words”. He confessed that for a professional writer like him this is a worrying trend...
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budgetbudget.
...In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...
As the Web has evolved to a more interactive, on-demand experience, so have the music videos. In honor of Beyoncé completely taking everyone by surprise with a 14 song, 17 video album release, here are five interesting online music video experiments that may just change the music video directors approach their job....
So you've got a ton of views on YouTube, but are your prospects taking action? Find out why YouTube is only one component of a worthwhile video marketing strategy.
You’ve managed to get 60,000 YouTube views on that video you posted last week…
So many views!I know, pretty exciting hey? Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!” and then you start practicing Markie award thank-you speeches in your bathroom mirror.
But I want to ask you a question that has probably already crossed your mind. That tiny voice in the back of your head has surely whispered it, or your CMO has hinted, but I’m flat out just going to ask: So what?
Where did these mysterious views come from? Who is watching your videos? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?...
When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Why don't more businesses use pictures or videos to explain their products when they can make things so much easier to understand?
I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right?
But wow, what a pleasant surprise, the Nespresso manual was...you guessed it...made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They've also got a great section right on their website called, "You have just bought a Nespresso machine", with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It's super visual as well....
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The majority of the time, your audience won’t be Internet savvy. Converting your presentation to a movie format is an effective and easy way to ensure that your presentation remains intact and your audience sees exactly what you want them to see.
This type of file is accepted by most computers and can be saved to multiple devices such as a CD or DVD, USB flashdrive, or you can even upload it to a website like Youtube.com or Facebook. In addition, you don’t have to worry about what version of PowerPoint your audience has, missing fonts, etc.
Here are some steps on how to convert your PowerPoint presentation to a movie file. Scroll down to find out how to convert PowerPoint for Mac to a movie file....
...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message.
Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....
Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now interested in video editing and trying to edit and compile a video to share on these sites.
I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will help you achieve your goals. Good luck!...
Via Ana Cristina Pratas
What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have?
A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....
After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....
While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.
And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....
The makers of Epic Rap Battles of History share their secrets for YouTube success spoiler: it's a lot of work and attention to detail.
Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers
Websites and marketing campaigns often rely on text and graphics; however, relying on too much of any one ingredient is a recipe for disaster. While graphics convey information succinctly, and text explains and elaborates, adding video to the mix is a way to reach customers who absorb information visually and tune out when they see too much text.
According to Insivia, on average, viewers retain 95 percent of information if they watch it it, but only 10 percent of the when they read it.
If a customer doesn’t hear or understand your message, your chances of converting them are slim. For many companies, conversion rates increased after adding videos to their campaigns. PowToon found start-ups and small businesses that used videos saw a conversion rate increase an average of 40 percent. Additionally, start-ups saw email sign-ups increase 67 percent....
Video is one of the best ways to market your business on landing pages, social media, email and content marketing. But the reality is most entrepreneurs and small business owners don’t have huge budgets for video production. So what’s the best way to tap into the magic of video marketing without going into debt?
I’ve found two great online video services that will help you create unique animated videos in hardly any time....
New to video marketing? No sweat! These 10 blog posts will help you get started with online video so you can create business-growing campaigns.
Sure, I can write a blog post with my hands tied behind my back (I think), but before last month, there was no way I could create and edit an online video. But instead of saying “nevermind,” I started researching online video for beginners. The process resulted in this list of the absolute finest video blog postson the web...
Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...
Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.
In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....
The 2013 Online Video Marketing Survey and Business Video Trends Report has been released by ReelSEO, the Web Marketing Council, and Flimp Media, and of the 600 marketers surveyed as part of the study, 93% of those marketers are using brand video content (up from 81% in 2012) with 82% reporting that video content has a positive effect on their businesses.
The most popular use of video content for marketers in 2013 is for website marketing (84%) followed by search marketing (80%) and email marketing (60%). Only 10% of survey respondents claimed that video had little effect on marketing return on investment, yet just 71% of marketers plan to increase their online video marketing budgets while 1% plan to cut their video marketing budgets this year...
Brands can inform, market, help and educate with their online videos and STUDIES show that people who watch videos of brands online are 60% more likely to make a purchase decision. But the possibilities of online video don’t stop there. Think online, think visual, think video and think what if you could do more than just watch the video. That’s it, right there you have interactive video.
Interactive video has been on the RISE lately: digital ads that feature some kind of interactivity leapt from only 2% in January 2013 to 11% in June. Naturally it doesn’t stop there and the numbers are expected to double next year. Forrester defines interactive video as “A type of digital video supporting user interaction through gestures, voice, touch and clicks”.
Let’s pause here because this has huge implications. Consumers can watch branded content and engage with contextually relevant interactive elements. They say that a picture is worth a thousand words but what are those thousand words against 1.8m impressions that one minute of online video generates?...
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Get the picture? Video is a critical component in your content marketing strategies.