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This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?
The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.
To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.
But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...
The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.
In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....
It's easy to go viral when you're using Instagram to post other people's pictures.One such user is 23-year-old Elliot Tebele, but you might know him better as "F--kJerry," a massively popular Instagram user. While other Instagram users get famous for taking their own pictures, Tebele gets famous for sharing memes and funny pictures. He has more than 1,000,000 followers....
There are over 200 million users on Instagram sharing over 60 million photos each day.And YES, businesses can use their Instagram pages in very powerful ways.Want some examples?No problem. Check out these 27 amazing pages full of amazing ideas about how to market on Instagram....
We’ve shared why you should be using Instagram for your fresh produce business, now check out some ways you can incorporate this social media platform on your website. Instagram photo galleries and images embedded on your blog are great way to put those beautiful pictures to work for you.
Take advantage of high traffic areas such as recipes, blog posts, photo galleries, and culture pages and start embedding your Instagram photos today. Here’s some tools to help you get started:
Customize with SnapWidget
SnapWidget is an Instagram widget that allows you to quickly and easily embed a photo gallery in your website or blog. This widget is used by more than 80,000 websites daily. Some of the highlights of this tool include: - Free to useQuick and easy setup - Filter by username or hashtag Grid, Slideshow or Photo Map - Highly customizable - It’s easy to upload to! You simply just upload your Instagram information and click “get widget” and SnapWidget provides you with HTML code to upload to your website or blog....
n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...
Instagram can be a fun way to stay in contact with people and push branding in a very visual way, but it isn’t much more than a steady stream of images and video, or is it?
In IKEA’s latest innovation, they have taken the idea of an Instagram feed, turned it upside down, and used it to showcase their very own catalog as a very stylish website, right from Instagram.IKEA and Russian ad agency, Instinct, have hacked Instagram to create their very own catalog-esque website; complete with a series of interconnected accounts, right from the Instagram feed....
12 Instagram best practices from Fiona Hogan: - First and foremost, no more than 1/6 of your posts may be selfies. Otherwise, you will appear to be more of a self-obsessed tool than other Instagrammers. Also, do you really look that different on a day to day basis to warrant me having to see your face constantly?
- Don’t post more than twice a day. It makes people wonder “Is so-and-so really out for a bike ride, getting back to nature and being cool/active or did she bike out there, take a picture, then sitting fucking with her phone for the next 20 minutes to find the perfect filter to put on a perfectly good view that’s right in front of her?” You have better thing to do than Instagram, at least, that’s what we want people to think....
Last year, Instagram announced it had over 150 million users, 16 billion photo shares, 1.2 Billion likes daily and on average 55M photos per day. TrackMaven, a competitive analysis firm, has released a study that exposes how Fortune 500s are using Instagram, and gives tips on how you can use Instagram to your advantage.
TrackMaven noticed some trends and patterns by tracking the accounts to identify what’s working and what isn’t with the Fortune 500. From the posting strategies, filters, and interactions, they uncovered some interesting secrets and findings in their report.
Sabel Harris, lead marketing maven at TrackMaven gave three tips for brands based on Instagram strategies employed by some of the top-performing Fortune 500s....
If you’re worried that your brand’s Instagramaccount is one of the ones currently buried in coffee cups or that you haven’t updated in awhile, now’s the time to revamp it and give your customers an up and personal, stylishly filtered, look at your business....
Do you want more people to notice you on Instagram?Have you looked at how other brands are increasing their Instagram visibility?With the right pictures and tactics, you can create a stronger Instagram presence.In this article you’ll discover five ways you can build visibility on Instagram....
Instagram is the hot social network right now. The site, which allows users to upload photos with pithy captions or hashtags, has seen tremendous growth over the past year.
According to a recent study, in 2012 only 13 percent of online adults in the U.S used the site. Last year that increased to 17 percent, a gain of 4 percentage points, growing faster than many other social sites.
Instagram users tend to be young and urban, and they’re a great target audience for many businesses.So how do you increase your Instagram following among these highly desirable potential customers? Here are a few tips that will help your feed grow....
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What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform?
Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her. She shared some amazing tools and tips for Instagram with me, and I’m going to share them with you!
One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable.It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping to bring people back to their websites, the lack of hot links has always been a drawback.
Not a problem without a workaround, however.
Links in Instagram’s profile area are live, a fact that social media news publisher Mashable has been taking advantage of since last spring. Nearly every time Mashable posts on Instagram, it reminds users to click on the link in its profile to learn more about the post’s topic. Here’s how it looked on one of Mashable’s more clicked upon recent Instagram posts...
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December.
...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....
New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse.
Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
...While Facebook is usually the best platform to start your Social Media marketing (because it’s the biggest and Facebook ads can’t be beat for generating traffic, leads and sales), there will soon come a time that you’ll want to venture out into the other channels.
Instagram is ideal for many businesses and it can be very confusing, especially if you aren’t a regular user. The results (re: ROI) you get are a direct consequence of a winning (or losing) content strategy.
I have a client who’s been able to quickly get the results they wanted and I’d like to share some of the simple yet profound actions they took to get there. Like so many other endeavors, it’s not so hard once you know what you’re doing....
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.
As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....
Instagram puts it simply: Capture and share the world’s moments. There are many tools out there that help you to capture great images on your smartphone and edit them ready for Instagram.
This post features 3 Instagram Apps that can help you to feature those “moments” and create visual content that stands out on Instagram....
Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text.
Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience.
There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....
How many social media networks can you handle?Instagram makes a strong case, if you’re interested in raw numbers and unique appeal.Instagram has 200 million active users and provides a huge asset for visual content, which we all know is driving social like none other. It’s one of the top 10 most popular smartphone appswith growth nearly doubling that of every competitor ahead of it on the list....
Use Instagram to improve your marketing strategy. Just because you create content or conversations on Instagram, doesn't mean it has to stay on Instagram.
Màny people think of Instagram as a silo – its own platform, unrelated to everything else you do. But there are many Instagram features and tools that you can take advantage of to improve your whole marketing strategy. If you’re only using Instagram to share photos on Instagram, you’re missing out on many more opportunities to market your brand....
With 150 million active users around the world, Instagram is not just a great place to upload selfies and pictures of your latest meal. The platform also offers a lot of potential for businesses.
Ready to leverage this potential to increase awareness of your brand? Here are five tips to help you get started on the right track....
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Neil Patel's weird social science experiment makes interesting reading if you can get past the flash and cash talk.