Public Relations & Social Marketing Insight

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.

We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?

It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....

There are more how-to articles about creating LinkedIn profiles than there were stars at the Academy Awards. But with all due respect, most are worth less than a DVD of Lindsay Lohan's best performances. That’s because almost every tip I’ve read suggests you should create an LI profile that reads more like an unemployed used car salesman’s resume.

Success on LinkedIn depends upon your ability to craft compelling stories that engage your audience. The site has successfully transformed itself from an online recruiting platform to a robust business-to-business social media community; as such, you should contribute in ways that add value to the community.

With that in mind, I asked for some quick storytelling tips from Sam Ford, Peppercomm's director of audience engagement, the coauthor of Spreadable Media, and a frequent speaker at publishing and social media events such as South By Southwest and MIT's Media in Transition conference...

DAre you using LinkedIn to your advantage?

Do you use LinkedIn marketing tactics to generate more leads?

Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.

In this article you’ll find the latest LinkedIn features and how you can use them to your benefit....

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”

Here are her thoughts to consider when you start writing your LinkedIn published posts...

Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.

So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.

But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....

Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....

LinkedIn Groups, just like other social networks and groups you belong to, come with their own set of dos and don’ts known as best practices. While you're using your group to build real relationships with customers and prospects and creating awareness for your company, there are strategies to keep in mind so you're managing your LinkedIn Group the best way you can.

Luckily, using your Social Inbox tool can can actually guide and help you form habits for these best practices for managing your LinkedIn Group. Here’s how:...