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"If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money."
I have to credit the above statement to Will Critchlow, it truly condenses what I'm about to discuss in a simplified way.
Essentially social media costs nothing but can be a fairly time consuming practice depending on how many platforms you choose to use. Social media is also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers. As a small business you're in a great position to start exploiting social media for all its worth...
TweetDeck introduces customized timelines for Twitter, adding a Storify-like element to the native app.
TweetDeck has just introduced fancy new customized timelines for tweets, but what exactly are these timelines? They aim to give you more control over how your Tweets are organized. You can customize which Tweets you want to include in a personalized feed; you can do this manually or by using API. Each timeline is public and has its own page on Twitter, allowing you to share it with others, as you continually update with favorite Tweets.
If you are ready to try timelines with TweetDeck, you can create a new timeline by adding a new column. To do this simply click on the “+” icon in the sidebar and then click “custom timeline.” And then you can simply drag Tweets into the timeline. Once you have created a custom timeline, your Tweets will have a “” icon. This will make it easier to drag it onto your custom timelines columns....
Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform....
Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.
Each timeline is public and has its own page on twitter.com, making it easy to share so others can follow along in real time as you add more Tweets. And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website.
What you can do with custom timelines
Share the best Tweets about a topic you care about, or an event –– planned or unplanned –– that’s happening right now. Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along....
Twitter for business marketing is an absolute gem. Personally I’ve always had great success building different businesses with connections made on Twitter for myself and other businesses.
Instead of just sharing my experiences, I went to HARO to ask other business owners how they use twitter for business marketing. The response was overwhelming. If you’re not familiar with HARO and you own a business, you need to begin using this amazing free tool. Over 50 different responses were shared. These are 15 unique ways large and local small businesses use Twitter to help grow their business and you can also....
Recent research shows that most visits to corporate websites come from LinkedIn, however, Twitter is also gaining in influence. In 2011 it drove just 4% of all visits to corporate websites from social media sites but that has risen to 14% in 2013. This reflects the increase in the number of companies adopting Twitter for their B2B marketing. Below we set out our B2B marketing Twitter playbook to ensure you are getting the most from your Twitter activity....
There are 3 core elements to a tweet. Get these right and you are on your way to using Twitter well. They may seem simple but they are often poorly executed or ignored.
So what do you need to hone, polish and include to make your tweets sing and dance?...
Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....
"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.
Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....
Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted? You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and it their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success. It’s actually not as confusing as it may sound. There are many tips and tactics to use to get your tweets retweeted. Make the most of your social media marketing by using a few simple, actionable methods. Here are 52 methods on how to get your tweets retweeted....
A study that sets out to identify spam Tweets from real social media content shows marketers how to tune out the noise, but also when to reach their target audiences. The research conducted by Gabriela Tavares and Aldo Faisal of the Imperial College of London discovered that Bots, or fake Twitter accounts, are active through all hours of the day unlike the people managing personal and corporate social media accounts.
According to the findings, which monitored Tweets in a 24-hours period, B2B companies will see the most engagement when they publish social media content during the first half the work day. Tweets peak around 10 a.m. after a sharp activity uptick in the morning, and continue to trend downward throughout the afternoon and into the evening....
Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.
Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing....
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....
Legendary US investor Warren Buffett looks set to be one of Twitter's most followed users as thousands flock to follow him.... The "Sage of Omaha" could become one of Twitter's most followed. Users are flocking to follow him. Within ten minutes of signing up, 10,000 were following him and three hours later the numbers were climbing past 140,000. His first tweet, under @WarrenBuffett, was "Warren is in the house". Mr Buffett, chairman and chief executive of Berkshire Hathaway, is famous for shunning new technology. Despite the surge of followers, Mr Buffett has not been active in seeking people to follow, with his page showing he was following no-one after three hours....
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Twitter has made a simple change to how Tweets appear in your stream and it has shown a large increase on engagement on Twitter. Here are some results....Why you should change your Twitter habits?Since Twitter has introduced the new function some users have noticed a significant increase in engagement. This means more retweets, favourites, mentions and sharing.
Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted?
You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and if their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success. It’s actually not as confusing as it may sound. There are many tips and tactics to use to get your tweets retweeted. Make the most of your social media marketing by using a few simple, actionable methods.
Here are 52 methods on how to get your tweets retweeted.
Here's how to create Twitter Lead Generation Cards. Use them to shorten your lead conversion path, improve user experience and boost your conversion rates.
Are you struggling to generate leads on Twitter?
Wondering how to display richer data in a tweet?
In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards....
Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market...
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment....
In this guide, we’ve put together 49 ways to boost engagement on Twitter. We’ve searched the internet high and low for similar guides, and this is the most comprehensive we’ve come across. Some of our tips are for beginners. Some are for intermediates. And some will be new to even advanced users. We wanted to put together a guide that can be used by anyone to learn something new and extend their Twitter reach.
So, what are we waiting for? Let’s get started boosting your Twitter engagement.?..
One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.
The best data is always your data.
So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).
...Making variety a pillar of your approach, coupled with the recognition that time is a finite resource, definitely means there is a place for short and sweet too (and how many blog posts can you really read in one day anyway?!?!?)
So, I had a bit of a think and compiled a list of things to consider sharing more often...here goes...
Social media marketing is about engaging with your customer, listening to their wants, and being able to really respond to your consumer as authentically as you can. It is not about pushing them your products, bombarding them with too much information, or ignoring them when they want to connect.In an article I recently wrote about How to Use Twitter to Drive Traffic to your Blog. It outlined 12 best practices on how to tweet to generate clicks and engagement.
In this post, I will show you 8 worst practices on Twitter, and what common mistakes to avoid at all costs.Get your business trending on Twitter – for all the right reasons.Here are nine fixable methods of how not to tweet....
Twitter wants to prove it’s not just for broadcasting the mundane details of your life so it just launched the Twitter Media blog. The site plans to feature great uses of Twitter for “TV, sports, journalism, government, music, movies, social good and beyond.” It joins Google Inside Search and Facebook Stories as another media endeavor designed to help inspire our use of today’s top technologies.
Technically the site launched on July 2, but Twitter kept it quiet until now so it could build up some content. Along with end users, the blog is trying to educate the media about how to tap Twitter for interesting content. Posts so far include a deep data analysis of tweets from Wimbledon (Andy Murray’s celebration tweet now has over 92,000 RTs), a visualization of NBA Finals tweets, and the story of a tweeting tightrope walker....
There are many components that make for great business Twitter profiles.The name, handle, bio, location, link, profile and header images all contribute to either increasing the likelihood of being followed, and thus giving you a larger audience to engage with, or being overlooked.Here’s what it takes to have a great Twitter profile that will convert viewers to follows, and maybe even followers to customers...
It’s no secret that Twitter is a medium that most small businesses and nonprofits should at least dip their toe in. But what about Solution Providers? You may be using Twitter for your clients, but do you use it for yourself? If you don’t, now’s the time to start. Constant Contact recently blogged about a new report from Optify that shows, for B2B small businesses, Twitter is the most effective social network when it comes to generating new leads. Twitter accounted for 82% of all social media-originated leads. Sounds to me like it’s about time you take a look at this lead generating site! There are plenty of ways to begin to grow your presence and your client base.
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![AdamVincenzini[dot]com: 40 useful things you can share on Twitter besides blog posts | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/EvnVdENcd6hZNGumbpwDMzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Truly helpful, simple tips to help business use Twitter effectively.