Public Relations & Social Marketing Insight

Are you always running out of ideas for new blog posts? Need some help generating new and useful content for your readers?

It’s well known that a blog with regular, fresh content that people like to read is great for generating targeted web traffic and improving your SEO. So don’t fall victim to the dreaded writers block, keep yourself stocked up with a mammoth list of things to blog about.

The guys at Digital Marketer have put together a comprehensive list of post ideas in the infographic below....

Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.So, when should you be sharing your content? Well, just follow the times in the infographic...

So what are social media’s biggest questions?

To find out, we asked.

We solicited feedback and questions from our list of 40,000 email subscribers, asking each of you to ask us anything. And you did! We received hundreds of questions in response, each of which we’re eager to research and reply to. For starters, we grabbed 17 frequent asked questions about social media marketing. Come see how we might answer them....

Constant testing is something we love to do at Buffer. So I’m always keen to hear about new tests to try.

There’s no shortage of intriguing new social media strategies.

I’m excited to share 10 of the latest ones I’ve been interested to try here at Buffer. Do you think these might work for you and your social media marketing?

The perceived quality of a web page or piece of content isn't based solely upon words. There are a lot of other factors to take into account, like load time, interface design, image quality, formatting, and so on.

Of course, "quality" means different things to different people, but I'd argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer.

The goal of creating content shouldn't be to come up with a bunch of great keywords; it should be to come up with great content. Call it whatever you want, but if it's good, it's good -- just like Shakespeare said. The search engines of the future aren't going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title ... but they will continue to punish folks for overusing keywords....

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients.
But how do you know which ones are worth the investment?

Trying new tools for the short free trail week is more often than not confusing and time-consuming. It's like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try every single one to find the wines (I mean, tools) they like best.

Lucky for you, I'm a tool connoisseur.

There is no fun in “it depends” when it comes to content length so here are a few guidelines, from tweets to blogs.

How long should everything be?

When Twitter was born, suddenly we learned to converse more efficiently, directly, and creatively. Once in a while, we still complain regarding Twitter’s 140-rule but according to a research by Buddy Media, you won’t be needing all 140 characters when you want to get your message across. The research found that tweets shorter than 100 characters get a 17% higher engagement rate. A similar research by Track Social in a study of 100 well-known brands garnered the same result.

Why less than 100? The research said that these “medium” length tweets get more re-tweets because they are long enough for the original poster to say something of value and short enough for a re-tweeter to add his or her comment....

With 73% of organisations having someone in place to oversee their content strategy and 60% of marketers putting out content at least once a week, the competition to get noticed is fierce. Not only that, but regularly making enough original, engaging content can become a test that nearly half of marketers struggle with.

It’s not good enough to churn out any old posts, if people see you putting out too much half-hearted “me too” content then your reputation will plummet and they won’t visit you again. Creating quality blog posts, videos, Tweets, Pins, pictures and eBooks all starts with good ideas. Although we can’t produce your content for you, we can help with inspiration. Here’s 33 content prompts that can help get your creative juices flowing:...

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.

Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel....