So what is the future of digital and what does it mean to you and me? My guest on this episode of Revolution is Joe Fernandez, founder and CEO of Klout, one of the earliest and arguably largest player in the realm of digital influence. We talk about the rise of Klout, its challenges in measuring digital and real world influence, and what consumers and businesses need to think to make influence matter....
Brands are increasingly interested in social influencers. Social influencers, such as Mommy Bloggers, have been turning influence into profit for a couple of years now. Niche social influencers can strategically create social leadership and therefore a profit center with their social media if they are rigorous about the brand reputation. Bottom line: Klout is becoming increasingly important.