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Scoop.it!
PR pro John Barnett shares a horror story from early in his career, and offers six tips to help spokespersons avoid a similar fate. 
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Scoop.it!
If you don't know things are looking up -- it is the media's fault. That seemed to be one of the messages President Obama delivered to graduating seniors at Barnard College today.
...Here is a bulletin for the White House: Good news NEVER got as good ratings as bad news. That's why they call it news....
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Reporter on the phone? Use these rules to manage the conversation to minimize damage and maximize benefit.
...Just to make sure it's a fair fight. I'm going to share five musts for managing media inquiries...
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One crisis coach says that nine common crisis communications rules don't always apply. Is he right?
I have a soft spot for people who make smart counterarguments that challenge conventional wisdom.
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What's the toughest question any executive can face? In my experience, it's this: How can you justify your lavish salary?
[So, how would YOU or your CEO respond to this media question? - JD]
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Is your bigwig hiding under the desk in fear of that media sit-down? Here’s how to beef up the prep document—and help get out your message.
Congratulations! You’ve landed your exec an interview with that big-shot reporter. Now what?
The journalist probably has no idea how much preparation is going on at your end, but your scramble to write a briefing document has just begun.
Gather everything from talking points to links to the reporter’s latest work. If you pried some likely questions out of the reporter, be sure to supply the concordant answers....
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Mitt Romney's new spokesperson deleted 800 offensive tweets he sent prior to his new job. Is that a good idea, or a bad-looking cover up?
Hillary Clinton looks old. Rachel Maddow looks like a boy. Callista Gingrich looks like her hair snaps on. Old ladies look awful in backless dresses.
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People in the public limelight have more opportunities than others to say stupid things. Ozzie Guillen, the new manager of the Miami Marlins, admitted that what he said was "very stupid." That's putting it mildly. Why would a Latino in Miami praise Fidel Castro? Yeah, very stupid indeed.
"Guillen sparked a firestorm when he told Time magazine recently that he respected Castro for being able to lead Cuba for six decades. 'I respect Fidel Castro,' Guillen said in the article. 'You know why? A lot of people have wanted to kill Fidel Castro for the last 60 years, but that son of a bitch is still there.'"...
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An interesting question: Who really said “The four most frightening words in the English language are ‘Mike Wallace is here’ “? The Los Angeles Times attributes it to Joseph Coors. “Wallace had such a fearsome reputation as an interviewer that ‘Mike Wallace is here to see you’ were among the most dreaded words a newsmaker could hear,” writes David Bauder. In the Washington Post, Adam Bernstein wisely goes with the passive tense: “For anyone hiding a secret, it was often said, four of the most dreaded words in the English language were ‘Mike Wallace is here.’” In an AP gallery: “His reputation preceded him: ‘The four most dreaded words in the English language: Mike Wallace is here,’ as the saying goes.” Someone get an investigative journalist on this pronto!...
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It's been a while since the Anthony Weiner and John Edwards scandals dominated the headlines. What can they do to get their reputations back?
Congressman Anthony Weiner (D-NY) resigned last June after tweeting lewd photos of himself to various women he met on the Internet.
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Who among us hasn't fantasized about doing this? The NY Daily News reports that on Friday protestors broke in to a Greek TV studio and bombarded a reporter with eggs and yogurt during a live program....
[Very funny clip - JD]
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The Most Awkward Interview Ever in 7 Easy Steps: Dwight Howard asked Orlando Magic management that head coach Stan Van Gundy be fired. Van Gundy confirmed that to reporters only to have Howard interrupt the interview and try to pretend that he and the coach were friends. Are you strong enough to watch the whole thing?...
[Oh, the horror! - JD]
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This month's media disasters include a radio host calling a woman a slut, a TV host blaming the victim, and an Etch a Sketch presidential candidate.
Without any further ado, here are the five worst video media disasters of March, along with two fun bonus disasters. Here we go!...
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The single hardest media training question for executives to answer is this: How can you justify making so much money? Here's how to answer it.
...Last week, I asked you to weigh in with your suggestions for how to answer that question. You had some great ideas, as you’ll see below (my reaction to each comment follows in italics)....
[Great media training advice from @MrMediaTraining - Brad Phillips - JD]
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While more public relations pros (those that aren't too niche) know the scope of their work exceeds media relations, it's still important to keep up with some of the changes journalists are making every day. Recently, Ragan's PR Daily highlighted one change. Phone interviews are becoming past tense....
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Don't you hate it when one of your employees falls into a vat of acid?
It was a very New Jersey sounding industrial accident. But why do we at 15-Seconds Blog tell you about it? Because employees at Swepco, the company which owned the building with the flimsy roof and the tank of toxic stuff beneath it, refused to comment.
We can imagine why. Someone probably suggested that they are going to get sued and it was best to clam up. If so, they were half right. They almost certainly ARE going to get sued -- but nothing is gained by trying to make the accident look more mysterious than it was....
[Good case study. What do you think? Were they right? JD]
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A couple weeks ago, a potential client and asked if I'd be interested in leading a training session for the corporate communications team around digital PR with a mix of presentations and hands-on sessions.
...But, then I got to thinking–what would an all-day workshop around digital PR include? What would the topics be? What areas would I choose to focus on?
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Here's an easy technique to help you reduce your long, wandering answers into a short, tight and powerful response that reporters love.
“Talking short” is difficult. Of course it is. We’re not time-restricted in most settings, so we don’t have to spend a lot of time worrying about the length of our responses. If I want to share a story with my wife, for example, she rarely taps her watch and tells me to tighten up my story. And I’m guessing that your friends don’t tell you to speed up your storytelling when you’re lingering over a beer.
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Racial epithets, communists and anti-woman sentiment. A flashback to 1968? Nope. Here are the five worst video media disasters of April 2012!
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The New York Yankees may just have Major League Baseball's most sophisticated media training program. ...“No team in baseball gets more attention and scrutiny. And no team goes to greater lengths to make sure its players are prepared to deal with the media and avoid the trouble that can accompany their positions with one of the most-followed sports franchises in the world...."
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Mike Wallace pioneered the media ambush interview, which has been imitated by hundreds of journalists since. Here's how to survive an ambush interview.
Legendary CBS News reporter Mike Wallace died on Sunday at the age of 93.
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A key messaging hierarchy will keep your marketing tools on target and make sure you reinforce the most important messages over and over again.
...Without a plan, we babble.
The solution is an easy one. At McLellan Marketing Group, we call it your message hierarchy. Here’s fair warning — when I tell you how to do it, it is going to appear to be quite simple. You might even think “seriously Drew, that’s all you got?”
But I assure you, it’s harder than it looks. And it deserves some time and attention....
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Dear Gracie, I was asked to be a guest on a local radio station, and although I’ve done TV interviews before, I’ve never been interviewed on the radio. What’s different about radio interviews? Any special tips? Radio Rookie ********** Dear Radio Rookie, A dozen ProfNet experts with extensive experience in radio tune in vwith tips...
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The firing of an NBC News producer for a misleading edit of George Zimmerman's 911 call provides some unexpected lessons for those who deal with the media....
While the tape manipulation potentially had dramatic implications for the racially-charged Martin case -- it also carries two lessons for anyone who might find themselves interviewed by the media....
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A reader asks what she should do when a reporter asks a question that's different than the agreed-upon topic for the interview.
...Spokespersons generally have three options when a reporter asks a question that falls outside of their realm of expertise....
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