Public Relations & Social Marketing Insight

Does your profile list ways for people to contact you outside of LinkedIn? Do you feature examples of your work? If not, your profile isn't as effective as it could be.

If you have spent considerable time on LinkedIn, then you have mastered basic navigation, noticed the tendencies of users, and arrived at a point where the site has some utility in your business. At this stage, you are no longer a beginner. LinkedIn is already an important part of your daily business regimen. You are ready to take on new assignments, new challenges. You want to ramp up your game but could use a little strategic direction.

...Each of these next-level strategies is engineered to get you unstuck and on-track. As you execute them, you will intuit other strategies that you can immediately apply, unearth new business opportunities, and begin cementing powerful new relationships....

Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You.

Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation.

LinkedIn can be a very valuable tool for your business but are you using the right management tools?

I meet so many people that say they don’t get benefit from LinkedIn but when I ask them what time they are investing in LinkedIn, the answer is usually none! If you invest some time in LinkedIn it can be very beneficial to your business.In this article we outline 3 tools that will really help you grow your presence on LinkedIn...

Today, more than ever, employers are searching and looking for employees online. Having a professional online presence that looks good is really important. The good news is that by following just a few steps you can make your LinkedIn profile look amazing, making you more likely to get hired. Whether you’re job hunting, looking for freelance clients, or simply want to keep up to date with company news, you will find a good profile is essential.Here are five tips to create the best looking LinkedIn profile on the web....

People who participate in LinkedIn Group discussions get an average of four times as many profile views. Use Linkedin Groups for sales success. Here's how....

The popularity of LinkedIn Groups led LinkedIn to recently updating the look of Groups pages, more streamlined and visually appealing. That’s good news, because many experts believe that LinkedIn Groups offer your best chance at business development success.

Where Do You Start?

With over two million groups, sometimes it’s hard to navigate successfully in the LinkedIn Groups world.

In the newly launched book, “42 Rules for 24-Hour Success on LinkedIn (2nd Edition): Learning to Generate Results Using LinkedIn for Leads” (by Chris Muccio and Peggy Murrah), the authors offer some advice. They suggest that you should:

...join many groups, participate in a few, manage one.

As a sales professional, you may not think of yourself as a brand, but that’s exactly what you are. And if you’re like most sales professionals, your LinkedIn profile page is your primary professional branding platform.

Success in the era of social selling is made easier when your positive online presence precedes you. Think of your online brand as a business. And just like a business website’s success is directly tied to the strength of its value proposition, your social selling success  (i.e. your business) is directly tied to how you demonstrate value through your LinkedIn presence.

To help you get the most out of your LinkedIn presence, here’s how to transform your LinkedIn profile into a personal microsite in three easy steps....

Why? Everyone else is using them too. Check out LinkedIn's 2013 Most Overused Buzzwords list....

Read the word "extensive" and you don't immediately think, "Great, a comprehensive suite of services covering a broad range of applications!" Instead you skim right over the word because you've seen it thousands of times in the same context. In a business setting, "extensive" is filler.Here are more examples: the 10 most overused words and phrases from LinkedIn profiles in 2013 (along with my thoughts on each). Take a look and then think about removing over-used words and phrases from your website, press releases, and other company communications

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.

While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.

The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.

“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.Here are Muller’s five tips to make the most of your time...

LinkedIn offers six mobile apps that enable us to use its content channel for productive networking and to influence decisions makers.

If you’re one of those who signs into your LinkedIn account less than once a week, this article just may open your eyes to how you can use LinkedIn everyday. Let’s set the stage for the case for integrating LinkedIn into your daily work life.

First, understand that LinkedIn recognizes that busy professionals need a reason to use LinkedIn everyday, other than searching for a job. LinkedIn is a mature social network and a viable business, reflected by their stock price growth.Content ChannelLinkedIn has evolved into a top tier content channel and the reason is obvious. You’re a busy professional. You run from meeting to meeting or conference call to conference call. The limited time you spend at your desk is dominated by email and/or another business critical application used to manage your primary responsibility such as a CRM, or an operations-centric application. At the end of your workday, your busy personal life leaves little time to sign into LinkedIn....

Somewhere along the line you started treating it more like a resume. It's time to fix that.Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.So let’s tune yours up with six simple steps...