Public Relations & Social Marketing Insight

Around 50% of Justin Bieber's followers on Twitter are fake, suggests a report which looked into social media profiles on the microblogging site. The 19-year-old has the most followers in the world after overtaking Lady Gaga last year. But new research claims out of his 37.3 million followers, only 17.8 million are linked to real accounts. The website Socialbakers found 47% of the singer's followers on Twitter were genuine fans. Lady Gaga has 19 million genuine followers, suggests the report It suggests that after calculating Lady Gaga's potential share of fake followers, she still has 19 million real ones compared with Justin Bieber's 17 million....

Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.... Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results....

Trading at the speed of tweets.... Wall Street operates at twitch-level speed, trading stocks on information the moment it comes in over the wire. So it sorta makes sense that Bloomberg, one of the world’s largest providers of financial information, will soon incorporate Twitter, the real-time information service used by 200 million people around the world, into Bloomberg’s international information platform....

Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how....

 

...One of the biggest mistakes a company can make is following other Twitter accounts that have nothing in common with the company or collecting Twitter followers that do not share the same interests as the company. Instead of wasting time on collecting followers, focus your energies on improving engagement with your Twitter followers. Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns....

Twitter's launch of an analytics dashboard that shows who is interacting with a site's content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as a distribution and engagement platform, as Twitter tries...

 

As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement. Until now, using analytical tools like Bitly’s link-tracking and Chartbeat’s dashboard have been the only way to do this, but Twitter has just thrown its own offering into the ring: an analytical tool-kit the company announced on Tuesday that can track tweets and links across the network.

 

In many ways, what Twitter is releasing — in a rollout that will see certain corporate partners of the service get access to the analytics, followed by a broader public launch over the next few weeks — is Twitter’s version of the analytics that Facebook provides for users of both its pages and the ubiquitous “like” button. Just as brands and publishers use those tools to track who is engaging with their content via Facebook, Twitter’s dashboard shows who is interacting with a site’s content either by tweeting or retweeting a link to it, or by using the Twitter button the company offered for websites and publishers since last year....