Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 Types of Blog Posts to Drive More Traffic to Your Blog |

12 Types of Blog Posts to Drive More Traffic to Your Blog | | Public Relations & Social Marketing Insight | Scoop.it

Need more blog post ideas?


Have you ever stared at your screen, unable to figure out what to write?


Are you wondering what type of content will best engage your audience?


In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more....

Jeff Domansky's insight:

Discover 12 types of blog posts that can help you kick blogger's block to the curb and keep your readers coming back for more. Smart blogging tips from Rich Brooks.

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7 Amazingly simple ways to get more blog comments

7 Amazingly simple ways to get more blog comments | Public Relations & Social Marketing Insight | Scoop.it

Over 90% of everyone that visits your site is going to be a lurker who will never comment, get over it!!

Your blog is part of your social media community and you want community involvement.  Encouraging and promoting comments on your blog will lead to a stronger community with more support for your content.

But it’s not that easy.  And it’s like the chicken and the egg scenario!  You get more comments when you have comments in place already.

So how do you kick off these comments and ensure your blog doesn’t look like a ghost town!...

Jeff Domansky's insight:

Here are seven simple ways of getting comments from Ian Cleary.

Ivar Brockbernd's curator insight, April 25, 2014 8:46 AM

I like this page because i wanted to know how to get more comments on my scoops.

Ivar Brockbernd's comment, April 25, 2014 9:15 AM
In this artical is explaned how you can get more views at your blogs. The way how the writer wants to bring through the reader is smart. Not very much people set reactions at a blog, he researched how to let the people subscribe your blogs.
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Public Relations & Social Marketing Insight | Scoop.it

Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.


I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I've been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)


So, let's dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet....

Jeff Domansky's insight:

You'll be blogging better with these tips from Sarah Goliger.

aanve's curator insight, April 8, 2014 11:38 PM

www.aanve.com

 

laura mata's curator insight, April 9, 2014 10:32 AM

11 resultados basado en Test A/B sobre el éxito en los títulos de los blogs, pequeñas diferencias que provocan grandes resultados http://bit.ly/OD4XNe ;


 

Jennifer Palmer Farrington's curator insight, April 11, 2014 9:57 AM

Take a look at what other topics are trending and see what information and helpful tips you can provide.

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The Secrets to Writing an Attention-Grabbing Blog Post | Hubspot

The Secrets to Writing an Attention-Grabbing Blog Post | Hubspot | Public Relations & Social Marketing Insight | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Whether it's the first or the billionth blog post you've ever written, blogging can sometimes feel like you're shouting in a crowded arena. No matter how loud you scream, you feel drowned out by the crowd. You want people to find, engage, and convert on your content, but it seems like it's lost in the sea of content that's out there on the web. So how do you cultivate an engaged readership with so much competition? The infographic below from WhoIsHostingThis.com walks you through the essential elements of a post that'll get your reader to pay attention -- and maybe eventually become a lead or customer. If you're looking to spruce up your blog posts and grow your reader base, keep on reading. ...

Jeff Domansky's insight:

Great blogging tips.

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How We Research: A Look Inside the Buffer Blog Process

How We Research: A Look Inside the Buffer Blog Process | Public Relations & Social Marketing Insight | Scoop.it

There's no magic bullet when it comes to blog post research, but a few tips and tools can make the process easier. Here's how we research at Buffer.

Jeff Domansky's insight:

Belle Beth Cooper shares research basics and writing tips for blog posts. 

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Content is Bigger than Google | Valeria Maltoni

Content is Bigger than Google | Valeria Maltoni | Public Relations & Social Marketing Insight | Scoop.it

...We are way past the one thing solution -- optimizing to the search engine. Even in social networks we are getting to the (saturation) point, needing social or native ads just to be discoverable. 


It will need to be a combination of things: both/and.


Consider this: Better is more


When your content has depth to it, both in format, functionality, and the quality of your writing, it goes from unremarkable to worth reading. You're not a bookmark or a destination yet, just worth reading, or scanning as it may be....

Jeff Domansky's insight:

Recommended  reading from Valeria Maltoni where she looks at the challenge of producing better content and not relying only on Google for SEO.

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16 Blogging Resources to Improve Your Blog | Social Media Examiner

16 Blogging Resources to Improve Your Blog | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you blog regularly?Are you looking for tools to make the process easier?Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business....

Jeff Domansky's insight:

Patricia Redsicker offers an excellent list of ways to find and organize new blog ideas, add the perfect images, optimize your content, and share your articles. Recommended reading. 9 / 10

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Ten Must-Have WordPress Plugins

Ten Must-Have WordPress Plugins | Public Relations & Social Marketing Insight | Scoop.it
Every few months, developers create a new series of WordPress Plugins, which ease the process for your content providers, while enhancing the experience for your website visitors. Download these innovative plugins, and keep your website up to date and user friendly....
Jeff Domansky's insight:
In this list are some essential plugins for your WordPress blog. Well worth checking them out.
Carlos Polaino Jiménez's curator insight, March 10, 2014 11:22 AM

Elemento básico para el community management es contar con una web y/o blog actual y adaptado a la necesidad de los visitantes. De modo que sean el pivote para la generación de tráfico (no ruido) y de compartir información de calidad. 

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How to Promote Your Blog Content: 40+ Experts Share Marketing Tips

How to Promote Your Blog Content: 40+ Experts Share Marketing Tips | Public Relations & Social Marketing Insight | Scoop.it
One of the biggest challenges that content marketers and blog owners face is trying to get readers to their content. We asked 40 top bloggers and content marketers the following question: Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content....
Jeff Domansky's insight:
Lots of great tips from these 40 content marketing and blogging experts.
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A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs - Copyblogger

A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

You don’t want your post to fizzle out with a few drab sentences. But how can you come up with something truly inspirational?


... Your job as a blogger is not simply to write tutorials.


Your job is not to share tips and facts and advice.


A useful tip that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.You’re not simply a blogger. You’re a mentor for your readers, a chief of your village, a leader of your tribe.


Come on. Fire up your tribe. Jump-start their actions.


Your readers are waiting for you.

Jeff Domansky's insight:

Do it right. Or risk losing your readers.

wanderingsalsero's curator insight, February 28, 2014 4:15 AM

a short article but still some good points.

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How To Create Perfect Posts On Social Platforms | Business 2 Community

How To Create Perfect Posts On Social Platforms | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you.


...You may be present different social media platforms but each social media channel has its own workaround. As an example, on your Facebook fan page, a “less is more” approach to status updates, teasing the audience so they can’t resist clicking on your link, can pay dividends. Whereas on Pinterest, images without faces get more repins, while tagging relevant users across all social platforms is an easy but effective way to get their attention and help spread the word.


This infographic from mycleveragency explains how you can create picture perfect posts on social networks....

Jeff Domansky's insight:

Good snapshot of blogging and content marketing best practices on various social platforms.

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The Psychology Behind Brainstorming: Why it Doesn't Always Work and 4 Ways To Get Ideas More Consistently - - The Buffer Blog

The Psychology Behind Brainstorming: Why it Doesn't Always Work and 4 Ways To Get Ideas More Consistently - - The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

Today’s post was supposed to be about how to have an effective brainstorming session. Unfortunately, when I started researching brainstorming and what it’s really all about, I nearly put myself to sleep.


I’ve never come across so much talk of meetings and rules and conference rooms in a topic that supposed to be creative. Then again, that’s part of the problem: brainstorming was actually designed to be a method for solving problems. Creative ideas might be needed to solve problems butgenerating ideas for new, creative projects or initiatives isn’t really the same thing...

Jeff Domansky's insight:

Belle Beth Cooper shares four valuable blogging and brainstorming tips

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What Is Business Blogging? [FAQs]

What Is Business Blogging? [FAQs] | Public Relations & Social Marketing Insight | Scoop.it

We recently published a blog post answering a common but nuanced question -- "What Is a Landing Page?"


It made me realize that some of the other things I do every day may seem a little ... weird ... to someone just getting started with inbound marketing. For instance, business blogging. What is it? What's the difference between regular blogging and business blogging? And why do we do it? What's the goal of it all?


Oh baby, I can talk about this all day! But I'll keep it short. :-) And if you're currently employed as a full-time business blogger, maybe bookmark this for future family gatherings....

Jeff Domansky's insight:

Reflections on business blogging and the basics from Hubspot.

Michelle Norman's curator insight, March 12, 2014 10:21 PM

Great tips thanks for sharing!

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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | Public Relations & Social Marketing Insight | Scoop.it

A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching...


Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.


There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:

Jeff Domansky's insight:

Invaluable research for content marketers, bloggers, PR pros and anyone interested in what makes great content and what makes it go viral. Recommended reading. 9 / 10

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18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | Public Relations & Social Marketing Insight | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....

Jeff Domansky's insight:

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

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You Should Study These 9 Beautiful and Strategically Brilliant Blogs (Especially #5) - Pushing Social - Blog Ideas, Tools, Training

You Should Study These 9 Beautiful and Strategically Brilliant Blogs (Especially #5) - Pushing Social - Blog Ideas, Tools, Training | Public Relations & Social Marketing Insight | Scoop.it

...While your peers may have stellar blogs, I believe that using them as a benchmark will cause you to create a slightly different version of their blog.  This is why you often see an entire niche using similar templates, navigation, and editorial strategy.  Bad. Bad. Bad.


Successful blogs deliver content with a fresh approach.  They study their niche, research their audience, and  create an innovative strategy and marketing plan to attract specific types of readers.  But most of all, savvy content marketers look outside their primary niche for inspiration and innovation.


As a content marketer you probably have spent time looking at the usual social media blogging examples but today, let’s examine 9 blogs in other niches that are crushing it....

Jeff Domansky's insight:

Stan Smith offers 9 blogs worth studying. Blogs include OKDork, ConversionsXL, Unbounce, Quicksprout and Charity Water. Great lessons and recommended reading.  8/10

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5 Types of Blog Posts That People Want to Read

5 Types of Blog Posts That People Want to Read | Public Relations & Social Marketing Insight | Scoop.it

...Point being, it's not always the subject of your blog post, but rather the execution that encourages people to read it, share it, and engage with it.


While there are a ton of other formats to choose from, we've chosen the top 5 that have been proven to work for us time and time again.We've found that when it comes to these 5 types of blog posts, people love them, people read them, and people actually benefit from them....

Jeff Domansky's insight:

Practical list of blog post types you can use for your own inspiration.

Laura Avila's curator insight, April 1, 2014 9:49 AM

Quick ways to better your blogging.

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A Step By Step Guide to Make Your Blog Popular

A Step By Step Guide to Make Your Blog Popular | Public Relations & Social Marketing Insight | Scoop.it

Who else wants to build a popular and profitable blog or website? Here’s a step by step guide by money making expert Anil Agarwal on building a better blog.


So who else wants to make their blogs and websites popular? Hands down, almost everyone is trying to get attention in this lousy blogosphere. If you are a new blogger it might be bit hard for you to get more shares, comments and links to your posts.


But when you gain connections and start knowing other people, it becomes easy for you to make your blog popular. The key here is to be consistent with your efforts and don’t give up too soon.Here is the detailed guide on (I must say an easy step by step guide) on making your blog popular and profitable....

Jeff Domansky's insight:

Really useful blogging tips and tactics.

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6 Tactics That Turn a Blog Into a Business Engine | Copyblogger

6 Tactics That Turn a Blog Into a Business Engine | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

XgSomewhere, a business owner is writing a blog post.


She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.


Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.


This is the legend of the lone blogger who climbs the mountain of success one post at a time.


I’m not going to debunk this story.


Crafting amazing content is still critical to building a modern business. But buried in this story is the assumption that a blog is all you need to succeed....

Jeff Domansky's insight:

Six tactics for a successful content marketing campaign. When used, your blog becomes an engine that powers your business.

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15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog

15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog | Public Relations & Social Marketing Insight | Scoop.it

You’ve decided to start your own site. You may have even purchased a domain name and installed WordPress. Hopefully my step-by-step guide helped. You create an article about your goals for the site or something you think your future audience is interested in. Then you hit the publish button and wait for the traffic to flood in. But nobody shows up.


Successful content marketing is not only about publishing a post. There’s a lot more groundwork to be done. WordPress features many customization options, even before you start considering all the different plugins. Let’s look at this to-do list I go through as soon as I install a new site. Implement the following tips in order to launch your new site with a bang and give yourself a better chance of success....

Jeff Domansky's insight:

Essential reading for WordPress bloggers and a great checklist for success.

Olivier Milo's curator insight, March 11, 2014 8:47 AM

Great check list to kickstart your site

aanve's curator insight, March 11, 2014 10:49 PM

www.aanve.com

 

StrutturaFine | pl's curator insight, March 13, 2014 6:08 AM

Un elenco | non tecnico | di cose da fare / opzioni utili per un sito o blog in Wordpress.

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3 Top Corporate Blogs to Inspire You - Jeffbullas's Blog

3 Top Corporate Blogs to Inspire You - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Company blogs have so much potential. Businesses can use these platforms for a range of purposes, from developing a reputation as an industry thought leader, to engaging with customers and building brand loyalty.


One of the most difficult aspects of running a good company blog is generating the right kind of content. Posts need to be consistently interesting and innovative, remaining on-brand without resorting to generic sales-speak.


Here are three top corporate blogs you can learn from....

Jeff Domansky's insight:

Great blogging lessons from Marriott, Virgin Atlantic and Instagram.

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5 Steps to a Successful Business Blog

5 Steps to a Successful Business Blog | Public Relations & Social Marketing Insight | Scoop.it

It has become rare to find a business owner or executive who doesn’t blog. Unfortunately, most of their efforts continue to fall short. It takes a lot more than writing what’s on your mind a few times a week to drive real financial improvement through this now-common marketing method. The good news, however, is that those who do succeed have more in common than you might think.

Jeff Domansky's insight:

Here's a good set of basic business blogging tips to help you get started.

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14 Tips For Using Stunning Pictures To Grow Your Site

14 Tips For Using Stunning Pictures To Grow Your Site | Public Relations & Social Marketing Insight | Scoop.it

Adding stunning pictures to your content is one of the most effective actions you can take to grab and hold the attention of your audience.


You’re a blogger in a visual world. The visual part of online content publishing is as important as the written words, if not even more. Adding stunning pictures to your content is one of the most effective actions you can take to grab and hold the attention of your audience.


How do you communicate with words when your readers are conditioned to absorb information through imagery? To succeed, you better have effective visuals to hammer your points home and hook people with visual cues that tell them they’ve found what they need. To do the best possible job of marrying pictures to your posts, consider these factors...

Jeff Domansky's insight:

Marko Saric shares valuable blogging tips on using visuals for impact. Good list of tools and software.

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Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Bing: Poor Grammar & Typos May Result In Lower Search Rankings | Public Relations & Social Marketing Insight | Scoop.it
Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors....
Jeff Domansky's insight:
Your grammar called and she said your Bing pagerank will suffer if you have spelling mistakes and typos.
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How to Promote Blog Posts: 200+ Ideas from Eight Experts | Webbiquity

How to Promote Blog Posts: 200+ Ideas from Eight Experts | Webbiquity | Public Relations & Social Marketing Insight | Scoop.it

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales and leads. According to recent research, more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.


But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote, “The most epic content will FAIL without content distribution. If no one sees your content, what good is it?”


So, once you’ve created great content, how do you get it “out there”? Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?


Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts....

Jeff Domansky's insight:

The awesome Tom Pick is at it again with a great post featuring eight  expert bloggers and 200 tips. 

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