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![How to engage journalists through social media [Infographic] | Hypertext | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/LeuGOUeG6pjMvNQQBxyZCDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We interviewed 72 UK journalists to find out how they use social media in their jobs.
[This is a helpful media relations tool... JD] 
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Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
Freek writes: "Reporters are constantly looking for context and insights for their stories – newsjacking allows PR to become a source, not just for the benefit of being quoted. This is profoundly changing the world of PR: we are there much more to help clients become sources than to just communicate news or a message – brands are increasingly using their own channels for that."
In his post, Freek shares a link to an excellent video from the UK's Guardian newspaper on how their journalists cover stories in real time....
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Reporters and photographers can be pushy, often obnoxious and frequently downright stupid. We know – half of this 15-Second enterprise was a reporter for 40 years – the other half had to deal with “those people” for nearly as long.
But officials need to accept that pushiness -- and with rare exception, go with the flow. When they don't, ugly scenes follow.
Below is an example of what not to do....
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A reader from Sierra Leone liked my eight ground rules for working with reporters, but thought I missed a few. Here are the reader's additions....
[Excellent tips from Brad Phillips - JD]
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A reader recently joked that media trainers are the enemy. I've heard that before. Is there any truth to that?
...I’ve heard the same sentiment numerous times before, that media trainers are the enemies that somehow prevent honest dialogue with journalists and subvert democracy. Today’s post will address that question directly: are media trainers the enemy?...
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When a San Francisco reporter was investigating allegations of wrongdoing at a California hospital, a spokesperson refused to stop touching him.
Don’t touch reporters. Especially when they ask you not to. Twenty-seven times....
[Brad Phillips hits a home run with this classic PR fail - JD]
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NPR’s newly released Ethics Handbook contains all of the important, if obvious, affirmations about accuracy and accountability you expect to see in a document outlining standards and basic practices....
I’m happy to say there is meat on the bones of the new NPR Ethics Handbook. It points to useful tips and tools for accuracy and verification, offers two mini case studies of previous NPR reporting, and delivers clear guidance on how NPR journalists should report errors and help correct them....
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If your company or organization is perceived as doing something to hurt one of these four groups, the media are probably going to punish you for it.
...So tread carefully with those four groups. They’re usually portrayed by the media as the story’s David – which means that you’ll be portrayed as the big, unfeeling, awful Goliath....
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The challenge for many businesses is how to manage this evolution from executive spokespeople to expert spokespeople. This requires changes to job descriptions, coaching, and administration – and is a long-term play.
Today’s social consumers are the most media-savvy generation in history. They want more from the companies that employ them, want to sell to them, have sold to them, or seek to recruit them. Social consumers want to speak with experts who can help them make informed choices or respond when they have problems.
A recent GlobalWebIndex report found that b-to-b decision makers, for example, were highly socially engaged and rated conversations with brands on social networks as more influential than webinars, sales presentations, conferences, or corporate entertainment. The more complex the decision, the greater the need to ask questions of experts in online communities....
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Rape charges against Fox host Greg Kelly were dropped. How should he go about getting his reputation back?
...Sometimes, the best thing to do is to not protest too much. Mr. Kelly’s approach is right, and is the best path toward eventually getting his good name back....
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Last week, I led a workshop on public relations for senior officials at the Canadian Security Intelligence Service. Some may find this surprising, because intelligence agencies are known more for keeping secrets than communicating proactively. The fact that CSIS is thinking differently today shows that its leaders understand just how much the rules have changed in an era of communication without control....
However, the commitment to communicate is only the first step; the second is to communicate with transparency and authenticity – which is not easy. For governments and businesses alike, there are some types of information that cannot be shared....
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Read this story before you give a reporter what you presume to be confidential information.
The concepts of “on background” and “off the record” are confusing even to some seasoned reporters. It’s no wonder the PR world gets them wrong so often....
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This month, a taco-loving mayor, layoff-loving presidential candidate, and threat-loving politician put their feet firmly in their mouths. Here are the five worst media disasters of January 2012!
[Ouch! Read 'em and weep! - JD]
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In our social-media age where the urge to confess is as irresistible as popping peanuts, it’s surprising that a quaint term like "off the record" still carries weight....
Meanwhile, while many journalists cotton to the term, PR professionals are often more likely to run when they hear the phrase. That’s because so many of us have been burned by it. As PR coordinator Timothy Vassilakos aptly puts it: “Off the record exists until you get burned once."...
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So here we were, sitting on what we thought was the medical science exclusive of the century and even Madeleine our health and science newshound couldn’t make head or tail of it. Nor tale of it!
We still don’t know what the story is and even the entire university PR team has had a crack at writing up their academic’s media kit.
Tell you what, boffin brains: I don’t care much about your super nano-fragilisticexpelosivedocious lab tests and the subsequent findings, and I can also exclusively reveal that you’ve already lost our readers as well....
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Communications professionals often want to control the press. But this isn't the right way to do it.
Sara MacIntyre is the Director of Communications for Christy Clark, British Columbia’s Premier.
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What qualities does a great media spokesperson have? Over the past decade, I’ve noticed that most of the media greats share the same traits, regardless of personal style, ideology, or cause.
And here’s a pleasant surprise: you almost certainly have many of the same traits, and can probably learn the rest. Here are six traits that most great media spokespersons share....
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The video below shows how NOT to do it. The clip is of Rhode Island U.S. Senate candidate, Barry Hinckley, and his five-year-old son Hudson, being interviewed by Fox News Channel's Neal Cavuto. Hinckley elected to put the kid in a campaign advertisement talking about the burden of the national debt. One can argue the wisdom of putting a young child in scripted ad like that -- but clearly it is high risk to ask him to appear live on TV....
[Stupid media interview strategies usually deliver what you deserve - Bad PR - JD]
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Bob Conrad says they're biased, error-prone, misleading and, on occasion, devious or even liars. No, he's not referring to public relations people.
His new book Spin! How the News Media Misinform and Why Consumers Misunderstand (affiliate link) challenges many of our assumptions about the media and its reporting practices and shows how the public often misinterprets the news as a result....
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What should a water company do when a paralyzed customer refuses to pay his bills? Should it turn off the water and incur the media's wrath?
[Great reader comments - JD]
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"Ready, fire, aim" is not a good plan for fighter pilots or interviewees.
The Washington Times today has a story about Navy Reserve Captain Tim Dorsey who has been nominated for promotion to rear admiral. Such an honor usually means the nominee has had a remarkable career.
Dorsey's record includes having shot down a plane. Unfortunately it was one of ours....
[Sometimes you gotta know when to zip it - JD]
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A former NBC news producer shares five logistical tips that will make your television appearances run a lot more smoothly.
When I was a producer for NBC News, part of my job was to consider not only what interviewees said but also the pictures that accompanied their remarks. The spokespersons who considered a few “small” logistical issues made the process run a lot more smoothly for the news crews – and for themselves, in the long run.
Here are five logistical tips to remember when you’re working with television crews...
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Today’s post looks at what you should do if you’re being interviewed and the reporter blindsides you with a completely unexpected topic.
These types of ambushes are tricky. If you refuse to answer, you look guilty. If you answer badly, the results could be even worse. You have two choices...
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Seriously, Komen? You couldn’t have anticipated that ending your relationship with Planned Parenthood might generate some controversy?
As you’ve surely heard by now, the Susan G. Komen Foundation ensnared itself in a major corporate crisis this week after its decision to discontinue grants to Planned Parenthood, a women’s health provider that provides abortion services.
The Foundation (kind of) reversed its decision this morning after suffering overwhelmingly negative coverage – but it even got its reversal wrong....
[Valuable crisis management and media relations insight from Brad Phillips - JD ]
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Let’s say you’re an interviewer who wants to ask a guest about an uncomfortable topic. What’s the best way to ask your question?
I wondered about that after watching an incredibly awkward exchange earlier this week between CNN Host Ashleigh Banfield and Sen. David Vitter (R-LA)....
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