Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
I love early adopters. They're like the American settlers who came West looking for gold.
...Again, I love early adopters and I really do appreciate this effort. I have no desire to disparage. Someone has to be a settler and brave the arrows, but this is fools gold, in my opinion....
[Caution suggested for early adopters - JD]
No comment yet.
Sign up to comment
Scoop.it!
...There is a significant difference between customers and a social media fan base, says Abraham. “The people who you have historically always thought about as your franchise that you’re going out to build a business around are often very different from the ones who seek you out on social,” she said. The online fan base for Starbucks, for example, is strikingly younger than its regular customer base.
Knowing the demographics of your fans is particularly important, Abraham said. “That has an impact on your messaging strategy, it has an impact on what you would want to say to these people, and how you want to say it,” she said....
Scoop.it!
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time.
...There might be saturation, but social media has changed the way we live. And this means social media is no longer a question for marketers. Companies of all sizes have accepted and even embraced the importance of social media. Investments are starting to increase and companies are now building teams to tackle the new risks and opportunities that social media has created....
[Excellent Slideshare and social media POV - JD]
Scoop.it!
LinkedIn Marketing seems to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+.
But there are some good reasons that your company should set up – and keep current – your own free LinkedIn Company Pages.
LinkedIn calls the Company Page a company’s profile of record AND a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials....
[Great PR 2.0 reminder - JD]
Scoop.it!
You may already feel as though you are tweeting morning, noon and night as it is, but is this the right strategy for you?
What time of the day and week that you tweet? As it turns out, the times you choose to tweet could have an impact on how those receiving your updates perceive you and your business. So is timing everything? Maybe not “everything,” but you can be sure it plays a vital role....
Scoop.it!
A look at the new social network's limitations and strengths.
Google+ is a social network with huge potential for businesses, but its best value is for individuals. If it had any of the following features it might be a contender for businesses, but as it is today? No way.
Though these tips show how you CAN use G+...
Scoop.it!
A solid social media community can be an enormous asset to any company, but don't expect to grow one overnight. Heed these 10 tested tips.
Building a community around your startup can be one of the cheapest ways to create momentum for your product. A community is much more than a one-time marketing campaign, and can help you throughout your company’s life cycle if you take the time to grow it right.
Here are 10 tips for getting started....
Scoop.it!
Consumers around the world are gaining trust in social media as a source of business information, but it still lags behind other sources such as corporate websites and traditional media.
...In this year’s survey, 14 percent of people said social media is a trusted source of company information — up from just eight percent a year ago. But it’s still getting the lowest trust score of the four options shown below....
Jeff Domansky's comment,
May 9, 2013 9:22 PM
Great comments all. I'm a big believer in integration. We need all the tools and the skills to come up with brilliant results.
Scoop.it!
Content creation (23%), is the most time consuming task for community managers, beating out Facebook engagement (19%) and customer service (13%), according to a survey...
...released in January 2012 by Social Fresh. Another content-related task, managing an editorial calendar, came in fourth on the list, on par with comment moderation and Twitter engagement (all at 10%). Community engagement (5%) and analytics/reporting (3%) also appeared on the list, but were voted the most time consuming task by a much smaller proportion....
Scoop.it!
If you're still not utilizing LinkedIn at this point for networking or business development you're being lazy. There, I said it!
...As a follow-up to my post Social Media Optimization 101: How To Optimize Your Profiles, I’ve outlined the top 3 ways to tackle optimization of your LinkedIn company page to start gaining better search visibility and referral traffic to your website, blog or conversion landing pages, which helps enhance your lead generation efforts....
Scoop.it!
Highly Tweeted Articles 11 Times More Likely To Be Cited; Can Predict Successful Posts Within 3 Days
When we think of retweets, we think interesting articles someone found, witty or funny comments made, links to videos and other pieces of information...
Usually when something is retweeted, we take a look at it before moving on to the next one. However, there is a extra benefit from being retweeted heavily, mainly that they will stick in the collective memory of users more and while it’s something that media outlets experience on a regular basis, due to their familiarity with the medium, other areas are catching up....
Scoop.it!
New study puts numbers to the effect social media marketing has on brand advocates' purchase intent and likelihood to recommend CPG brands.
In a study by BzzAgent, the long-term effects of social media marketing were put into metrics that the numbers-hungry executives are sure to notice. At least, we hope they notice — and listen.
According to the study, social media marketing campaigns generate an immediate boost in the likelihood that consumer packaged goods brand advocates would recommend a brand to other people. Purchase intent also gets an immediate bump among brand advocates after exposure to a social media campaign....
[Worth reading for the proof points - JD]
Scoop.it!
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning.
As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked.
Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis....
|
Scoop.it!
Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer....
What do you think—are Quora’s best days still ahead? Will it go the way of MySpace? Or will it fill a niche and level off? In any case, here are a few of the best Quora how-to guides and insights of 2011....
Scoop.it!
Learn how brands who are in social media have better long term ROI:...
The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here.
Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy Lunch Boxes, SnapRetail just only to name some of them....
[Useful ROI stats - JD]
Scoop.it!
Many people think the main task of a journalist is to write. That's part of the job, of course, but sourcing and checking stories is probably as important.
[Works great for PR too! - JD]
Scoop.it!
Social media marketing is now a mainstream business activity. The State of Social Report 2011 indicating that almost two-thirds of companies say they are now beyond the experimental phase, and are integrating social media efforts with other marketing channels and across business functions. This compares to just over 50% a year ago.
Given this emphasis on social media marketing, in this post I’ll review what I see as some of the most important issues arising from marketplace and technology developments in 2011, that need to be considered as part of planning and implementing a social media strategy in 2012....
Scoop.it!
Executives having trouble finding the time to tweet? This post breaks down the time commitments needed to set up and maintain social network profiles.
The challenge for agencies and marketers has shifted from convincing your C-suite about the value of social media, to helping them find the time to make social media a natural part of the day. So many executives still “have trouble finding the time to tweet.”
Scoop.it!
Quality news, views and information are hallmarks of a great website, which is why carrying out a content audit is such a worthwhile task.
...By conducting a content audit you can see exactly what you are offering online consumers, making sure that each page is a positive step in your long-term brand enhancement strategy....
Scoop.it!
Everywhere I go now I see people advertising hasthtags and trying to get things trending on Twitter. I saw about ten examples at the weekend alone. Movie trailers. On outdoor advertising, pushed during TV shows. On food packaging and in restaurants. People have suddenly gone #hashtag mad.
The aim that most people have is to create “word of mouth” marketing where lots of people are mentioning something with a hashtag and then linking it back to their product. Hashtags were actually created by the Twitter users themselves as a way of grouping conversations together, but it is marketeers who have embraced them most recently....
Scoop.it!
VATICAN CITY — Pope Benedict XVI praised new communications technologies like Twitter on Tuesday (Jan. 24), saying that even “concise phrases, often no longer than a verse from the Bible,” can convey “profound thoughts.”
Benedict did not explicitly refer to Twitter in his yearly message for World Communications Day, but Monsignor Claudio Maria Celli, president of the Pontifical Council for Social Communications, told reporters that “it’s safe to say that a reference to ‘tweets’ is there.”
Benedict wrote that in today’s world, “various types of websites, applications and social networks” can help people “find time for reflection and authentic questioning.”...
[AMEN! ;-) - JD]
Scoop.it!
Facebook have been talking quite a lot about their open graph service and frictionless sharing in recent days.
With frictionless sharing becoming the focus for Facebook’s new open graph feature, there’s been a lot of talk about what developments will emerge from this. Apps have been the major talking point over the past week but another new development could see Facebook trying to play Google news at its own game.
Technology site Fusible.com discovered that the social networking site has purchased a number of ‘Facebook Newsroom’ domain names recently. Three domain names were registered by the company: facebook-newsroom.com, facebook-newsroom.net, and facebook-newsroom.org....
Scoop.it!
There is a new darling in the social media world and her name is Pinterest. A virtual, interactive bulletin board where individuals, businesses, and nonprofit organizations can pin their interests and drive traffic to their website....
Scoop.it!
Niche social sites are growing in popularity for brands, as they seek to find new ways to reach their consumers outside of the increasingly noisy 'big...
There is a very difficult, fine line for brands using social media and where you decide to focus your efforts. You want to avoid opening up a brand account on every single social platform just because you can, but then you also want to focus on the niche sites where you will have to fight less hard to be heard amongst the noise and where you can reach people on a more targeted basis....
Scoop.it!
Follow these key golden rules in social media case studies from brands, to develop a sound social strategy.
Despite the near absolute adoption of social media technologies in companies, for both internal and external communications, it seems that many are still unsure of the benefits of social media tools and indeed whether the strategy they’re employing is actually working for them....
If use of social media by businesses continues in this way, it will only get the marketing dollars it deserves for a short amount of time. So what are the components of a good social media strategy, that can help you achieve what you need to?...
|
