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Are you still one of those folks who thinks Koout is stupid? It's time to look at the facts and consider this as an important business development. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.” I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth! And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development....
INTERESTING TREND? YouTube is considering launching a service dedicated to investigative journalism in response to the decline of in-depth reporting at traditional news outlets. It is in discussions with a non-profit group based in California that funds investigative reporting and on-sells its reports to news outlets around America. The Centre for Investigative Reporting (CIR) in Berkeley, California, has had a meeting with the video-sharing website to discuss the possibility of collaboration. YouTube wants CIR, which is funded by private donations, to curate material for what it plans to call YouTube Investigative....
Flipboard CEO Mike McCue is on stage at Techcrunch Disrupt conference right now and he is saying some interesting things about the future of the web and the iPad. “The web will feel a lot different in 5 years. It will feel a lot like print and be monetized differently than it is currently.”...
Very thoughtful post by John Bell. ...How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? You’d think a company drilling on the ocean’s floor would be adept in risk management planning. Whether Hayward was a part of a risk management plan or not, the guy failed at the moment his employees, his shareholders, his fellow human beings and the planet needed him most. Politics aside, I’m willing to bet Rudy Giuliani was never briefed on how he might handle the possibility of a terrorist attack on New York City. On that tragic day in September, Mayor Giuliani had little time to react to the horror. In a time of chaos and uncertainty, he established himself as a courageous leader by calming, consoling and urging the public to return to their normal lives; this was how Americans could stand up to the terrorists . . .
In our 16 years of business, we've represented a few particularly, foul-mouth executives. I remember a young, dotcom PR director, for example, whose salty language would put any longshoreman to shame (note: PR Week actually named her one of the ndustry's bright, young stars way back when). Not surprisingly, I've haven't heard or read of her since. My guess is she's plying her trade as a stevedore these days....
The largest online database of social media policies from companies, governments, non-profits. Developing your own social media policy? This terrific resource by Chris Boudreaux will help you. It includes examples of SM, email, blogging, Facebook policies from Dell, GM, IBM, Intel, Microsoft and 170+more at Social Media Governance.
This weekend, while things are so emotionally raw in my hometowns of NYC and DC, I’d rather focus on two positive moments from 9/11. Brad Phillips shares his poignant thoughts... "Here in New York City, this weekend will be filled with painful memories on the tenth anniversary of the attacks of September 11, 2001. I was at work in downtown Washington, D.C. on 9/11. When I heard the reports of the first plane hitting the World Trade Center, I thought it was a freak small plane accident and moved on. When I heard that a second plane hit, a colleague and I rushed downstairs to watch the television at the lobby coffee shop...."
Social media is a growing part of everyone’s marketing plans. To achieve optimal results, your social media marketing efforts must flow from your business goals and deliver measureable results. ...To help you get your social media marketing on track, this chart matches business goals to the related social media metric and the information to measure results. By using these metrics you’ll be able to make the case for using social media as part of your marketing mix because they can show its effectiveness relative to other options....
In the annals of CEO firings, Carol Bartz’s departure from Yahoo is right up there for conflict, emotion and great soundbites. But what are the PR lessons?
All CEOs should speak this way.... ...In an era in which communications professionals, attorneys, and brand consultants scrub everything many CEOs say, this was admirable and refreshing. More CEOs should speak like people. It makes them more approachable and likable. It reminds everyone that they are people doing jobs. And it makes everyone actually listen to what they have to say. In any event, when Carol Bartz got canned as Yahoo's CEO, she went out exactly the way she came in: With a short note to the staff...
It’s a unique experience to be in New York during the week commemorating the tenth anniversary of the terrorist attacks that made the term “9/11” part of the global lexicon. With measured emotion, this indomitable city remembers a grim moment whose legacy defined a decade and divided the world. But 9/11 was more than a moment of geopolitical significance; it also heralded some fundamental changes in global communication. In the wake of a disaster, the media are recording history in a hurry, and they are vulnerable to what sociologist Michael Schudson calls “a prose of solidarity rather than a prose of information.” A decade later, we can consider such events with less emotion and more perspective. With this in mind, here are five communication trends that were influenced or accelerated by 9/11...
The ethical overhaul TechCrunch's founder wants to make of journalism is even bigger than it seems... ...Here's what's interesting about this situation to me: the set of solutions to common information problems that we call journalism is coming unglued as different types of publications become possible on the Internet. The generally accepted sense of journalistic ethics says you shouldn't have financial conflicts of interest and that this is not negotiable at the individual level. Journalism ethics reside in publications and more broadly within the idea of the fourth estate....
Isn’t it ironic? After years of railing against PR people, TechCrunch founder Michael Arrington certainly could have used a good PR person when announcing CrunchFund, his first formal and well-financed foray into funding tech startups....
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The Social Media Influencer is a new concept that has only recently become a term to describe a group of people that marketers and/or public relations people can attempt to exploit to their perceived advantage. The problem with this, and what marketing and public relations firms will realize very quickly is that – Social media influencers suck....
As news surges on the Web, news giants are being outmaneuvered by smaller sites that have passionate audiences and sharply focused information. It was a rough week for the big guys on the Web. Yahoo unceremoniously dumped its chief executive, Carol Bartz, and AOL faced a mutiny from TechCrunch, the Silicon Valley news site it bought last year. Apart from the specific business issues feeding those travails — sinking traffic and profits at both — they provided yet another lesson of the Internet age: as news surges on the Web, giant ocean liners like AOL and Yahoo are being outmaneuvered by the speedboats zipping around them, relatively small sites that have passionate audiences and sharply focused information....
The search giant’s recent move shows it’s thinking more like a publisher than an aggregator, and this holds lessons for your organization. ...Clearly, Google believes providing search results of other people’s content isn’t enough. And they’re right. They’re starting to think more like a publisher than an aggregator. Producing and delivering great content is no longer optional for any organization. The old method - earning coverage by pitching stories to the mainstream press - is getting less and less effective. The size of mainstream news organizations continues to shrink. And when you get a news-packed month like August was (with 7.85 percent more news stories published than in any August in 10 years), all the coverage of breaking news stories means less space for the stories you were hoping news organizations would cover about your organization....
The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs. The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.” But first, let’s look at some interesting press release trends....
Ethics: The rules of conduct recognized in respect to a particular class of human actions or a particular group, culture, etc. This small six-letter word packs a whole lot of meaning behind it, particularly in the PR and journalism world....
Best Of The Onion: Ten Onion Stories That Poke Fun At News Media... These Onion media stories will make you cry... with laughter. Good medicine for PR pros and journalists.
Some companies find that the standard announcement doesn't fit their image, so they turn to the offbeat. ...The offbeat press release has its advantages. In some cases, it can help businesses cut through the clutter in reporters’ inboxes and earn plaudits for creativity. ”The old news release format died a couple of years ago, and business can now reach audiences directly, without babble or corporate-speak,” said Jeff Domansky, public relations consultant and editor of the PR Coach blog...
A PR writing teacher uncovered a disturbing trend among the PR industry’s future practitioners. See how schools are tackling the problem. September is PR ethics months. To mark the occasion, the Public Relations Society of America is publishing a series of posts on the ethics and ethics training. Here’s one. It began simply enough: a conversation about ethics with freshman and sophomore university students in my PR writing class. Then, one young woman said that it was OK to be dishonest because “PR people are supposed to lie.” At least six other students nodded their heads in agreement....
"Colorful and blunt" just boiled over into an unprofessional tirade. ...Carol Bartz went nuts on the Yahoo board in an exclusive Fortune interview, saying they "f**ked [her] over" and were "doofuses." She suggested they were right to be called the "worst board in America." And she said Yahoo Chairman Roy Bostock, the man who has presided over the destruction of the company over the past 11 years--and the man who hired her--didn't even have the "balls" to can her without reading from a script.... Journalists dancing, CEOs wincing and PR having conniptions.
...In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. Instead of striving for Merriam-Webster precision, social media strategists would do better to focus on case studies. Specifically, social media strategist Ari Herzog has argued, when you reach for the term “social media,” don’t spew broad buzzwords like Facebook or Twitter or YouTube....
Ad campaigns for Canadian hair salons don’t usually make international headlines - at least until Edmonton’s Fluid Salon released a tasteless campaign featuring a battered woman. Brad Phillips looks at bad hair, bad PR and clueless media relations and comes up with great media training lessons…
...Content curation is the art and science of finding, organizing, and sharing information that adds value and encourages engagement for the audience you’re hoping to influence. It is a cyclical process: What you find and what you post influence what people search and find about you....
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