Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Tools to Enhance Your Digital Life | IFB

5 Tools to Enhance Your Digital Life | IFB | Public Relations & Social Marketing Insight | Scoop.it

Happy February! Many bloggers are in the midst of school, work, and/or NYFW prep. If you’re in Seattle like me, you are probably gearing up to cheer on our Seahawks in the Super Bowl parade today!


Now that we’re back in the grind, how are your resolutions coming along? One that I’m continuing to work on is being more efficient with my time on the computer – so I can spend that time enjoying life away from the digital world. On the never-ending quest to be more organized and productive, here are a few tools I use regularly that help me get the job done efficiently, whether that’s note-taking, reading all the articles I find, and clearing out the digital clutter...

Jeff Domansky's insight:

5 shiny new technology tools you must try.

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Apps to Watch: Pact, First Opinion, Between and Others

Apps to Watch: Pact, First Opinion, Between and Others | Public Relations & Social Marketing Insight | Scoop.it

Here is a collection of 10 apps that are beautifully designed, solve a problem, entertain and have a very promising future. Get inspired by the leaders of tomorrow.

Jeff Domansky's insight:

You may find something app appropriate here LOL.

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Are Marketers Facing A Technology Gap?

Are Marketers Facing A Technology Gap? | Public Relations & Social Marketing Insight | Scoop.it

Are marketers facing a technology gap, or is there a gap in their ability and willingness to adapt to available software?


A recent study by Econsultancy and Adobe Quarterly Digital Intelligence Briefing, attempts to show that we — marketers — are facing a technology gap. This gap is making it especially hard for consultants and agencies to successfully monitor, manage and implement integrated marketing campaigns.


After reading the study I was able to make several correlations with the “technology gap” and our own experiences as a small marketing agency....

Jeff Domansky's insight:

Brooke Ballard shares her agency's challenge with technology and we can all relate!

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Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man

Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man | Public Relations & Social Marketing Insight | Scoop.it

...Finding the right methods to make a business run smoothly can sometimes be the most difficult part.


Luckily, in today’s business world, there are apps for almost any business strategy an entrepreneur needs to perform, including the need to share files, run a conference call, scan documents, and manage general tasks.


Following are the top 11 apps available for entrepreneurs....

Jeff Domansky's insight:

Great productivity tools for busy people.

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Introducing the New Vimeo Player

Introducing the New Vimeo Player | Public Relations & Social Marketing Insight | Scoop.it

The player may look (mostly) the same on the surface, but behind the scenes we rethought everything from the ground up. Our re-engineered back end means that videos load twice as fast, and we simplified the front end to make it compatible with way more devices. Here’s a quick(ish) rundown of some of the coolest new features...

Jeff Domansky's insight:

Vimeo has a bunch of new feature improvements worth a look for enhancing your blogging, content marketing and video storytelling.

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25 Top Content Marketing Tools Every Marketer Should Use

25 Top Content Marketing Tools Every Marketer Should Use | Public Relations & Social Marketing Insight | Scoop.it

Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness. Since 2013, it’s the most talked about topic in blogging and seo communities. Content is the king, and with the help of content you can reach huge number of people and new readers across several platforms.


Every business model requires a well-structured strategy; same is applicable for content marketing. Its no-way different from marketing rather it’s an integral part of your marketing strategies. But, before you head-off to start your content marketing campaigns, you must learn about the tools which will help you a lot in your marketing and will make it lot easier.


Social Media Strategies Summit has created an outstanding infographic on 25 content marketing tools and has divided them in 5 categories (5 tools in each category) which are content curation, content creation, finding content writers, content promotion and content marketing analytics. These are the must have tools for every marketer who uses content marketing on a daily basis. It’s a simple infographic, but can help you a lot in your business’s content marketing strategy....

Jeff Domansky's insight:

Very useful tips & several valuable social media tools I haven't seen before.

Michael Ravensbergen's curator insight, January 11, 2014 8:21 AM

Helpfull.

Denise Gabbard's curator insight, January 11, 2014 9:12 PM

Some fresh, new tools in this article to help writers and marketers. 

Charles Rein's curator insight, January 13, 2014 2:42 PM

Content King

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The Top 3 Free Online Tools to Manage your Social Media Marketing - Social Hiccup

The Top 3 Free Online Tools to Manage your Social Media Marketing - Social Hiccup | Public Relations & Social Marketing Insight | Scoop.it

Social media marketing doesn’t need to be a million piece puzzle; in fact, to assume that the miniature of any marketing is static in the modern sense is a sure fire way to de-rank and undervalue any contribution your campaigns may be making to your bottom line. Online media is one of those do or die industries, where twenty four hours can change everything you know about the realm, marking roles as redundant or secondary the moment an algorithm change sweeps through.


The Top 3 Free Online Tools to Manage your Social Media Marketing


Minimising costs becomes a priority, as more and more tools are launched onto the market and you’re caught between signing away a few thousand dollars a month to measure metrics essential to retaining clients; suddenly, your tabulated figures and marginal financial increases don’t seem quite as exciting....

Jeff Domansky's insight:

Here are three valuable free social marketing tools to help you work more efficiently.

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8 Free Bootstrapping Business Tools

8 Free Bootstrapping Business Tools | Public Relations & Social Marketing Insight | Scoop.it

Free stuff is great. Free stuff that helps your business is awesome. While there are many free business apps screaming for you to play with them, I’m going to focus on 8 of my favorites.Here are 8 free online services that a small business can use to make life a little less complicated

Jeff Domansky's insight:

Really useful social business tools.

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7 Ways Real-time Analytics Will Change the Way We Work & Live

7 Ways Real-time Analytics Will Change the Way We Work & Live | Public Relations & Social Marketing Insight | Scoop.it

One of the earliest applications of real-time analytics was in manufacturing plants to monitor the performance and health of their systems in real-time. Today, we see a wave of connected devices that are flooding the consumer market, and throwing open new doors of opportunity for consumers and businesses alike. Makes us wonder what the future of real-time analytics holds for us. Here are 7 trends that could turn out to be defining factors as the future of real-time analytics unfolds...

Jeff Domansky's insight:

Fresh thinking and recommended reading. 9 / 10

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7 Tools That Will Change the Way You Do Business Forever

7 Tools That Will Change the Way You Do Business Forever | Public Relations & Social Marketing Insight | Scoop.it

The best part about doing business today is that this era rocks. Now is simply the best time for you to start a business – not so much because of the state of economy, or for the fantasy that almost everyone seems to have enough disposable income to buy what you have to sell.


It’s because technology is at its best right now and every entrepreneur – no matter how small the business is – can look and feel just as big as any of the business behemoths out there.


Given the quantum of information available and the incredible power of the medium that the Internet is, you’ve got to spend a lot of time just to come up with excuses for not using what you have at your disposal. If you are looking for some really awesome tools for your business, here’s a list you could bookmark:...

Jeff Domansky's insight:

I use many of these tools personally and they're essential for every organizer or online enterprise.

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Sulia: News Reading With A Difference

Sulia: News Reading With A Difference | Public Relations & Social Marketing Insight | Scoop.it

I’m interested to see if Sulia — a news recommendation platform that offers intelligent filtering by subject — can provide a suitable, more open alternative. But can diversity and precision really work well together?


Concept and LayoutSulia is a strange kind of hybrid. It feels like a social network, albeit one that is based around news; it has users, a kind of following system, and every post is adorned with controls such as Like and Comment. But it is also, quite clearly, a full-blown news aggregator, equipped with Prismatic-style intelligence, that pulls in stories from unaffiliated Twitter feeds, blogs and media outlets...

Jeff Domansky's insight:

Another cool tool worth exploring.

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The 5 Best Free Drawing and Painting Tools for Teachers

The 5 Best Free Drawing and Painting Tools for Teachers | Public Relations & Social Marketing Insight | Scoop.it

Sometimes in order to help your students learn, all you need to do is let them express their creativity. These 5 Best Free Drawing and Painting Educational Tools for Teachers will give your students an avenue to express their creativity and increase their knowledge all at the same time.

Jeff Domansky's insight:

I've used several of these drawing tools and they are very useful for blogging and marketing as well as the classroom.

Inspire 4 More's curator insight, November 17, 2013 11:49 PM

#learning through creativity, great #apps for #mums to use at #home too #inspire 

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46 Experts Share Their Top Social Media Management Tools | Blogging Wizard

46 Experts Share Their Top Social Media Management Tools | Blogging Wizard | Public Relations & Social Marketing Insight | Scoop.it

A list of social media management tools is all well and good but which tools are the experts using? Find out here.


... Back in September of this year I published a post on social media management tools (you can find the post here) where I shared some of the most useful social media tools that I have used. This got me thinking – there is a crazy amount of social media tools out there that I haven’t tried, but what are other experts using? and why?


And, not just social media experts or social media influencers, but successful marketers and business owners too.


I then set out to contact some of the most influential people on the web and the result was simply amazing.


I asked: What are your top 3 tools for managing social media campaigns and why?...

Jeff Domansky's insight:

This is an exceptional resource with social media management tools recommended by 46 experts. Recommended reading 9/10

Jeff Domansky's curator insight, November 11, 2013 1:28 AM

Just an excellent list of social media management tools from 46 experts.

Sara Fiorentino's curator insight, November 13, 2013 10:29 AM

46 esperti di social media ci danno una top 3 degli strumenti di gestione dei social. Tra i primi Hootsuite, Buffer e Tweet Deck

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Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass | Cult of Mac

Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass | Cult of Mac | Public Relations & Social Marketing Insight | Scoop.it

When asked whether he’s looked into Google Glass, Dorsey had the following to say:“I don’t think glasses are the answer. I think it might be a 10-year answer, but not in the next five years. Maybe if they’re in sunglasses or what not. I think the movement you see around Fitbit, Up and FuelBand, that seems to be the next step in wearable. So something on the wrist that feels natural, almost feels a bit like jewelry. Glasses are very compelling and I think it’s an amazing technology, but I just can’t imagine my mom wearing them right now. What is the value of Glass?”


Google Glass was announced last year at Google’s I/O developer conference but the consumer version of the product isn’t expected to be released until the end of 2013, or a year-ish from now, depending on who you talk to. Apple has yet to announce its rumored iWatch product, but some rumors have pointed to a late 2013 or early 2014 release date.


When asked specifically, whether he had more faith in the rumored iWatch, Dorsey replied: ”(Laughs.) I don’t know, I think there’s a lot going on. The Pebble watch I think is pretty compelling as well.”...

Jeff Domansky's insight:

Google Glass or Apple iWatch? Interesting debate, guaranteed to go on forever.

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Social Media Apps and Journalism | Social Media Today

Social Media Apps and Journalism | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis.


The role of journalists is changing. They have a role in finding and filtering content, curating, interviewing influencers, verifying stories, adding context and also adding content such as tweets or videos from eyewitnesses to news stories. This helps explain why a third of journalists in the survey spent over 2 hours a day on social media.


The survey found that journalists typically use social media in one of five ways as follows:

- monitoring

- sourcing

- verifying

- networking

- pub & promoting.


The proliferation of social networks can be overwhelming for journalists. However, many of the social media tools used frequently by marketers can also be very helpful to journalists to manage their time efficiently. Below is a list of free social media tools that can be useful for journalists....

Jeff Domansky's insight:

7 tools that are good for PR and content marketing too..

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5 Tools Everyone In Social Media Should Be Using | Social Media Today

5 Tools Everyone In Social Media Should Be Using | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

There are literally thousands of social media tools that are worth investigating these days; however, these five are all essentials that you must have in your locker ready to use when you need them.


Social media is becoming more and more of a data game in 2014.  Those in the know can optimize and dominate those who aren't running their campaigns in a data-led way.  Combine this with the ever increasing usage of social, the fragmentation of audience by platform, and the trend towards paid reach on some platforms and many social media managers will be at a loss as to how to manage their social presence in a sensible way.  Fear not though, we've put together a handy guide on 5 of the tools that everyone in social media should be using to help you survive and thrive in an ever-expanding marketplace!...

Jeff Domansky's insight:

5 great additions to your social media toolbox.

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Text-to-video startup Guide relaunches to help online news publishers add videos to their sites

Text-to-video startup Guide relaunches to help online news publishers add videos to their sites | Public Relations & Social Marketing Insight | Scoop.it

Newsreader app Guide is no more… well, at least in its current form.


The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today.


What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent.


Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate....

Jeff Domansky's insight:

Inexpensive text to video? The marketing possibilities are exciting if Guide lives up to expectations. Cool technology worth watching as it develops.

andrea maillard's curator insight, January 16, 2014 12:47 AM

Agrega videos a tu site y mejora tu SEO

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Jelly – Introducing Jelly

Jelly – Introducing Jelly | Public Relations & Social Marketing Insight | Scoop.it

Jelly is a new way to search with pictures and people from your social networks. It's also people helping each other—something that's both meaningful and fun.


Humanity is connected like never before. In fact, recent white papers have concluded that the proverbial “six degrees of separation” is now down to four because of social networking and mobile phones. It’s not hard to imagine that the true promise of a connected society is people helping each other.


Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers. But, that’s where the similarities end. Albert Einstein famously said, “Information is not knowledge.” Knowledge is the practical application of information from real human experience.


Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun. Here are the three key features of Jelly....

Jeff Domansky's insight:

Jelly is an interesting you social search engine worth exploring. Take it for a test drive and see if searching within your own social networks works for you.

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Will The CES 2014 Help 3D Printers Cross the Tipping Point?

Will The CES 2014 Help 3D Printers Cross the Tipping Point? | Public Relations & Social Marketing Insight | Scoop.it

...For years, 3-D printing sounded like science fiction. But in recent years, 3-D printing and scanning devices have gained broad acceptance across a broad range of industries – turning science fiction into reality.


Gartner estimates that worldwide shipments of 3D printers priced under $100,000 will grow by 49 percent in 2013. Major industry players are expected to sell 56,507 sub-$100,000 3D printers this year. And that number is expected to double by 2015, as big product designers like Rolls-Royce are planning to use 3D printing for jet engine parts....

Jeff Domansky's insight:

Still risky or finally a reality? Here's an investor's perspective of 3-D printing.

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Free Technology for Teachers: Five Tools That Help Students Plan Stories

Free Technology for Teachers: Five Tools That Help Students Plan Stories | Public Relations & Social Marketing Insight | Scoop.it

As a student the importance of planning a story before writing it was driven into my head. Then when I became a teacher, I drove that same message home to my students. Here are five free tools that students can use to plan and outline their stories.

Jeff Domansky's insight:

Richard Byrne shares great resources. Don't be afraid to explore these for marketing and PR too! OPf particular interest is Amazon Studios/Storybuilder. 

Jeff Domansky's curator insight, December 20, 2013 7:44 PM

Check out these five tools but pay attention to Amazon Studios/Storybuilder. 

Ali Anani's curator insight, December 21, 2013 12:36 AM

Since there is a "student" in each of us, I find this post even relevant to re-learners.

María Dolores Díaz Noguera's curator insight, December 21, 2013 5:17 AM

Very nice sharing. Thanks

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The smartwatch: everything you ever imagined and nothing you really want | memeburn

The smartwatch: everything you ever imagined and nothing you really want | memeburn | Public Relations & Social Marketing Insight | Scoop.it

Comedian Lewis Black called it out: “This new millennium sucks! It’’s exactly the same as the old millennium. You know why? No flying cars!”


OK, to be fair, there are folks currently working on that, but true, not the sky-scape envisioned by science-fiction writers and comic book artists. On the other hand, technology has focused on loftier heights– if not precisely the sky.

Jeff Domansky's insight:

And then there are smartwatches.

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Hootsuite Apps: 5 Extremely useful apps for Hootsuite

Hootsuite Apps: 5 Extremely useful apps for Hootsuite | Public Relations & Social Marketing Insight | Scoop.it

Hootsuite is a great social media management tool that comes with a large directory of Hootsuite apps. Check out some of the great apps you can use.


When was the last time you had a look at all the apps in the Hootsuite app directory?


There is an ever growing list of apps so every so often it’s worth checking them out. Most Hootsuite apps allow you to integrate with other applications that you might already use outside of Hootsuite. They save you time by not having to swap back and forth between the applications.In this article we look at 5 extremely useful apps for Hootsuite…..

Jeff Domansky's insight:

Ian Cleary shares some more of his super duper social media tools.

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15-Plus Tech Tools To Skyrocket Your LinkedIn Profile To The Next Level

LinkedIn is the undisputed leader for business and career-oriented social networking. Some claim it is too boring, too plaid, but the network quietly simmers away in the background serving the needs of job seekers and business owners.


I am a heavy user of the service and regularly search for tools that will make it even more profitable for my blogging and content company. I explored 35-plus tools in a post at Small Business Trends (where I’m the tech product review editor): 35 LinkedIn Tools For Business. I pull out some of my favorites here and found a few extras that I thought you might value. If you are not out shopping on this Black Friday, Gray Saturday, or whatever color day, take some time to amp up your LinkedIn presence....

Jeff Domansky's insight:

Excellent additions to your social media toolbox.

Ali Anani's curator insight, December 1, 2013 12:48 AM

An excellent post on how to amp up your presence on LinkedIn

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How TinyLetter Is Making Us Fall In Love With Email Again

How TinyLetter Is Making Us Fall In Love With Email Again | Public Relations & Social Marketing Insight | Scoop.it

Thanks to TinyLetter and the demise of Google Reader we're all emailing like it's 1999...


...TinyLetter is to MailChimp what Tumblr is to WordPress: It's newsletters for dummies. "I think my mom could use TinyLetter," claims Kiefer Lee. Unlike MailChimp, which caters to businesses and offers all sorts of testing and analytics features, TinyLetter provides just the basics. Writing a message is just like writing an email in Gmail, meaning the process takes only as long as crafting the body text.


Getting people to subscribe to letters is just as easy. TinyLetter provides an embed code for those who want to put a box on their website. Or interested readers can head straight to a letter's TinyLetters landing page, which consists of a short description, a place to subscribe, and a link to previous messages, all against one big, bold, and beautiful image.


Oh, and unlike MailChimp, it's free. The service does have a limit on subscribers to a given newsletter, but the company works with very popular mailers on that....

Jeff Domansky's insight:

Good look at a useful newsletter and email tool called TinyLetter. Worth exploring.

Jeff Domansky's curator insight, November 19, 2013 2:47 AM

A cool newsletter tool worth exploring.

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If this doesn't terrify you... Google's computers OUTWIT their humans

If this doesn't terrify you... Google's computers OUTWIT their humans | Public Relations & Social Marketing Insight | Scoop.it

'Deep learning' clusters crack coding problems their top engineers can't...


Google no longer understands how its "deep learning" decision-making computer systems have made themselves so good at recognizing things in photos.


This means the internet giant may need fewer experts in future as it can instead rely on its semi-autonomous, semi-smart machines to solve problems all on their own.


The claims were made at the Machine Learning Conference in San Francisco on Friday by Google software engineer Quoc V. Le in a talk in which he outlined some of the ways the content-slurper is putting "deep learning" systems to work.


"Deep learning" involves large clusters of computers ingesting and automatically classifying data, such as pictures. Google uses the technology for services like Android voice-controlled search, image recognition, and Google translate, among others....

Jeff Domansky's insight:

Terrified about "deep learning"? Not me. I'm excited about its potential. Good read.  9/10

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