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Why visual communication is arguably the best way to reach your audiences, and five tips for using images in your content...
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces.
...But successful content marketing doesn’t just involve writing and technology decisions. The images that go along with a story work just as hard to convey your business’s value and message. In fact, as videos, infographics, and photo-centric social networks like Instagram and Pinterest continue to gain favor, visual content is increasingly being leveraged to engage and inform an audience in uniquely compelling ways.
For the last collaborative post in our latest series, we asked our panel of CMI blog contributors, Online Training instructors, and Content Marketing Worldspeakers for their answers to the question, “What’s the most innovative or interesting example you’ve seen of visual content marketing?” Following are some of the efforts that stood out in their minds:..
New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse.
Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and enchant your customers, your content must have some visual cues. The human brain processes visual information much quicker than text. And with web 2.0 visuals like infographics, you can convey complex, boring data in a meaningful manner. Although infographics make things simpler, it can be time-consuming to create them. Here is a list of my top 10 tools to create your own beautiful infographics and more visual content (no Photoshop required!).
We all know it can be tough to perform when the creative juices are not flowing. This is especially true when you are doing the same thing over and over and over again and having to come up with creative eye-popping solutions every single time.
That’s why I curated this list. I pulled from various websites & forums and just .. put it all together. Hope you enjoy, and most of all never have an excuse to be in a creative slump.. ever again....
Do you keep text and image updates separate?
Have you considered how text and visual content complement each other?
Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.
In this article I’ll show you seven ways companies are using visual content to get better overall engagement....
...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.
We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.
As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....
From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?
I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.Here’s what I learned....
...In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content.
However, when you think about it, the fact that we are visual learners first and foremost makes perfect sense from an evolutionary standpoint. Human beings were able to articulate thoughts through visuals long before the invention of the written word. People love visual content, and the more enriching the content, the deeper and more impactful the impression that your content will make. Additionally, given the fact that your average user will only give you about 10 to 20 seconds worth of a page visit to make an impact with your content, it follows that you had best make every single solitary second count.
But don’t take my word for it. In fact, don’t even take the word of these scientists, with all their “super-sciency-sounding” percentages and numbers. Let’s listen to the people themselves....
New visual based social networking sites like, Tumblr, Instagram, Pinterest and Vine are exploding - is this the future of social media?Get your answer in this infographic courtesy of oracle....
Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.
Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....
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This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.
I know I'm not alone.
Luckily, we non-artists have a few tools to mask our lack of design talent.
These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.
Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info.
My experience tell me these lessons will hold for most businesses....
n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...
Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....
Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.
I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing incontent marketing....
Are you proud of your social media cover photos?
Do you want to find out how to improve them?
Your cover photo is the first thing anyone sees when they visit your social media profiles.
Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of your cover images today....
...By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies.
But is it just a fun way to create galleries of all the things you love and share them with friends or is there more to it? Can you actually capitalize on Pinterest’s popularity for your business? The short answer is yes.
With this post, I’m not only going to show you some compelling reasons on why you should be using Pinterest for your business, but I’m also going to give you some cool tips on how to master the platform....
Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you?
Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.
We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
Six in 10 social media updates are images. Three in 10 updates are videos. Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Some points to consider as you plan visual content for social media:...
9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.
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