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In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized with the concept of brand networking, this site proves incredibly valuable to any brand and their online marketing strategy. Like other social networks, Linkedin has its own audience and application. In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. First of all, you must consider the purpose of your profile. It might be improving visibility, making new connections, or even expressing your expertise. But for most brands, it is a combination of various purposes, designed specifically for their brand. The goal here is to determine exactly what you want out of your Linkedin profile so that you can work towards getting the results you want....
... Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence. The reality is that when used correctly, especially in the B-to-B space, LinkedIn can generate tremendous results. Staying active on LinkedIn is easier than you think – for only 15 minutes a few times a week you can participate on LinkedIn and get results....
...now the new Endorsements feature makes it easier for you to give recognition to your professional connections for their skills and expertise. Leveraged properly, Endorsements also has marketing applications for your small business by promoting your products and services.
LinkedIn users should already be familiar with the feature that allows them to write a formal recommendation for a friend or co-worker (and vice versa). The Endorsement tool is similar except you need only click on the “Endorse” button on a connection’s page to recognize them for a particular skill (think of it like the “like” button on Facebook). You still have the option of writing a longer, more descriptive recommendation, but Endorsements is the way to go for more casual recommendations....
[Really good advice from Tamar Weinberg for maximizing your ROI from linkedIn ~ Jeff]
Why Starting a LinkedIn Group Will Change Your Business Forever http://t.co/3iBKw9mg... I might be the first person to have made this bold statement: Starting your own LinkedIn group is the single greatest marketing tactic that you have at your disposal. And I do not mean to say greatest tactic within LinkedIn. I’m referring to the entire spectrum of possible marketing activities.... [Selection of Linkedln strategies for business that are worth exploring. ~ Jeff]
It started about a month ago. I would see emails that told me certain individuals endorsed some skill or other that I had listed in my LinkedIn profile. ...LinkedIn has been more and more aggressive lately when I visit, prompting me to add skills or other personal information, check out people I may know, etc. Sometimes it takes me a while to get to the reason I actually logged in -- to communicate with someone connected to me about something I need to deal with right away. And then this morning, a trusted marketing colleague of mine sent me an email about this new LinkedIn feature with these questions... Kristin Burnham had some good recommendations for IT professionals in CIO Magazine to take advantage of these endorsements and make sure the right ones are being endorsed. That's one way to look at this new option and make the most of it. David Wolinsky's post on NBC Chicago's online site had a similar left-handed compliment about LinkedIn's endorsements with a great title for his posting -- "Why LinkedIn's endorsements are awful, but you should use them anyway." ... [Useful tips on how to handle the new LinkedIn recommendations and endorsements ~ Jeff]
If you haven't yet considered LinkedIn as a lead generation and sales development tool, these 12 tips will quickly change your mind! LinkedIn isn’t just a powerful professional networking tool—when used correctly, it can help you exponentially increase your ability to generate business leads. After all, with more than 175 million users (over 50 percent of which are business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that you can tap into to further your business development. A quick note? Before we dive in to how you can generate leads from LinkedIn, keep in mind that, as with other social networking platforms, one of the keys to LinkedIn success is to use the site often. I’ll talk about this more later, especially when it comes to your profile, but you’ll want to get yourself in the mindset to check in on and engage with LinkedIn on a daily basis, if not more often. Sure, it may be tough to find the time, but in my experience, diligent use of the site can pay off in a big way, an incentive that likely makes up for the investment of your time and resources. Without further ado, let’s dive in to the 12 most effective ways to generate leads on LinkedIn....
With the introduction of endorsements happening recently, LinkedIn has made a vast number of changes to its product over the past year. Sites are constantly evolving and the mantra of innovate or die is more apparent for social media sites that want to stay relevant. In case users get bored, changes are made to either improve the experience, or just to freshen things up. Its most recent change is the introduction of the ‘Endorsement’ button, which hopes to change the way we use the site.
Despite not being entirely reliant on page visits, instead it focuses on data and that generates more than enough for the company, LinkedIn has made a vast number of changes to its site, some were practical while others are cosmetic. Either way, the company has been very busy in fine-tuning the site to meet user demand and prepare itself for the challenges ahead. With that in mind, here is a roundup of the many changes it has introduced this year....
[Interesting overview - JD]
Last week I was reading one of my industry news sources and an article caught my attention. I wanted to let my friends know about the piece so, as usual, I went to tweet about it. And that’s when I noticed this: There were more people posting the article to LinkedIn than there were people tweeting about it. And that’s when the sledgehammer hit me. Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own making. Back in July Twitter announced that it was no longer going to allow users to post tweets automatically to LinkedIn. Twitter gave us the usual gumpf about wanting to “provide the core Twitter user experience through a consistent set of products and tools”. What Twitter really meant to say was, “We don’t want anyone reading tweets where we can’t put ads”.... [Valuable insight for social media managers - JD]
With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology Demands a Digestible Summary: What Do You Do?
The first thing most people ask you at a party is “what do you do?”
They are not looking for your elevator pitch, executive summary and certainly not your life story. Rather they are submitting to a basic psychological need to process and understand information as a whole before delving into it’s detailed parts.
[Good read for job hunters and business developers - JD]
Follow these tips for transforming your LinkedIn profile into a lead generating machine. Twitter, Facebook, YouTube, Google+ and Pinterest. These are the platforms many social media experts claim can be the linchpin in developing your online presence. While all of them can be useful marketing tools, there's another social network that can be more effective in generating leads and sales: LinkedIn. While your competitors are busy spinning their wheels getting "likes" on Facebook and sending a barrage of tweets on Twitter, you can use different tactics on LinkedIn to build an online presence and generate profitable prospects. Here are three steps to help transform your LinkedIn profile into a lead generating machine...
LinkedIn case study: How James Filbird uses LinkedIn as his main social media resource to build a successful international business from China. He built out his profile to 100%, joined the maximum allowable 50 groups and spent up to two hours daily on the site engaging in group discussions and looking for people to connect with. Since then, he has used his strategy on the site to grow JMF International to between $3.5 million and $5 million in annual revenue. “There are a lot of really good people on LinkedIn,” Filbird said. “They’re professional, courteous, friendly, fun, a wealth of information and they’re super-smart. That’s why I’ve been able to get most of my business from LinkedIn.” Here are Filbird’s seven steps to cultivating successful business relationships using LinkedIn, whether you live in China, Chicago or Chesterfield.... [Smart marketing case study - JD]
LinkedIn is known as the social network for professionals and a great place to find jobs or clients, or to discover new talent.
But did you know that LinkedIn is also a great addition to your PR toolbox?
Here are some ways LinkedIn can boost your PR efforts:
- research journalists before you pitch to them, to discover insights and other background information that will help you make a better pitch
- get introduced to journalists, editors and bloggers
- be discoverable by a different audience than you’re already reaching
- improve your company website’s SEO
- gather intelligence on your market, audience, and competitors.
How exactly can you accomplish all this? The key is to know the different parts of LinkedIn and how to leverage them for PR...
[Useful social marketing and media relations tips from Elena Verlee - JD]
LeakedIn: Is your password safe?... We have some bad news. 6.5 million LinkedIn passwords (unsalted SHA-1 hashes) were allegedly leaked, and many of those have already been cracked. (See Chris's post for more info.) Some of us were victims, and we want to help you find out if you are a victim, too. Just provide your password (which we hash with JavaScript; view source to verify) or a SHA-1 hash of your password below, and we'll check.... [Handy tool. Change password immediately - JD]
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Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. Stephanie Sammons blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking...
What do I mean by stirring things up? I don't mean going into LinkedIn and asking for a sale. Nor do I mean setting high expectations that if I contact 100 people on LinkedIn I'll close 10 sales.
Instead, I go in, shake the branches, have some fun, and then sit back and let the apples fall where they may.
By releasing myself of any big expectations, I'm usually pleasantly surprised when something good happens....
To advance your business, you need to stay current on trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new LinkedIn_inbound_marketing business is social network marketing. Establishing a ... ...social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing.... [Really good LinkedIn tips. ~ Jeff]
LinkedIn Company Pages: learn how the new Linkedin layout makes it easier for people to find, follow and engage with your Company Page. Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page.... [Practical, actionable tips ~ Jeff]
With LinkedIn coming out with a new design for company pages it's time to create/claim your company page if you haven't already. Here are the steps that you need to take. [Six easy steps to a company LinkedIn page ~ Jeff]
A step-by-step guide for social media managers. On the heels of a home page redesign, LinkedIn has unveiled a new look for company Page. A number of aesthetic changes (and some improved functionality) unites for one purpose: “Simplifying the LinkedIn experience across our core products,” says LinkedIn’s Mike Grishaver. LinkedIn is urging the administrators of company pages to upgrade to the new design before Nov. 30—at that time LinkedIn will automatically convert pages, which could lead to lost content for companies—however, the social network has not yet indicated when page admins can begin the conversion from old to new. Regardless, we’ll show you, step by step, how to convert your page.... [Very practical, valuable information for social media managers- JD]
Are you being disrespectful to people when inviting them to join your LinkedIn network? Well, you might be if you are using that horrible standard invitation – you know, the one that s... simply auto fills. You are trying to encourage important professionals to become part of your valuable first-degree network, so show them some respect! How do you make a five-star connection request?... [Good tips for better LinkedIn networking - JD]
This LinkedIn training lays out the crucial steps to having the perfect profile in 18 detailed steps complete with helpful screenshots. Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my advanced LinkedIn training course, the LinkedIn Profit Formula.
The key to your success on LinkedIn begins with a powerful and professional presence. You must strategically write your profile with your ideal client in mind before you start connecting to maximize the impact of your first impression online....
[Smart advice for LinkedIn success - JD]
If you haven’t already included LinkedIn in your company’s online social media efforts, then you should certainly consider adding a LinkedIn company page to your web presence arsenal. LinkedIn is considered one of the most influential social media platforms on the web, and can make a huge difference in terms of your business’ social media marketing strategy. A LinkedIn page can connect you with a really wide net of potential partners, customers, suppliers and helpful contacts, and requires a lot less regular attention than many of your other social media accounts. To gain some very real benefits in terms of connections and new business, use these tips to set up a really effective company LinkedIn page.... [Practical tips for LinkedIn biz results - JD]
There are so many tangible examples of how online networking, especially LinkedIn can, has and does open doors and connections, not only for me but many others I know who are using it with very good results. Very good results come from not only understanding how it works technically, but why it works. LinkedIn is a professional platform — not a social platform. That’s important to know so you use it right and get the best results. People connecting with each other, making referrals, introductions and recommendations are nothing new really in business. The difference today is how BIG the networking world has become with the web and social media. This is why LinkedIn used strategically can help you make those smart, qualified connections....
If it's been awhile since you explored the site, check out this list of five things you might not know you can do on LinkedIn. LinkedIn isn’t just a digital destination for your resume; it’s a vibrant online hub offering all kinds of useful information, tools and functionality. [A couple of great suggestions to juice up your use of LinkedIn - JD]
Viveka von Rosen, the LinkedIn expert, shares the 12 Most Important Metrics You Should Monitor on LinkedIn. Measuring your progress on LinkedIn will help you stay on track and reach your goals. LinkedIn can be an elephant — and we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?
There are two types of metrics you can measure on LinkedIn: Qualitative Measurements and Quantitative Measurements. Quantitative Measurements are usually associated with numbers and Qualitative with the quality of your engagement. Both are crucial to your success on LinkedIn.
So what are the 12 most important metrics for you to measure on LinkedIn?...
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