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Loyalty programs should be a privilege, not a right. See why you should support your best customers, not all your consumers.
Via Pantelis Chiotellis
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Rescooped by Francey Smith from Business: Economics, Marketing, Strategy |
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Via Pantelis Chiotellis
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I very much agree with the Andy O'Dell. I've always thought that the "deal" should be offered to the retailer's "better or best customer", rather than the deal used as a surrogate hook for "today's sale" --one that is offered to any customer who opens his or her wallet! With today's advanced POS systems it IS possible to offer ME the deal because the POS-based "customer" database knows that I am a returning customer --thus a customer who is loyal. Why not surprise me on my next trip and give me a "personal deal" in recognition of my loyalty.