Simply Social Media

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website.

Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency.

Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive content or change every page’s URL without making sure to redirect the old ones....

What is responsive website design?

Responsive website design is a new approach to web design in which websites adapt to an optimal viewing experience across a wide range of devices from desktops & laptops to mobile phones & tablets. In summary, screen sizes and resolutions are changing regularly, and creating different versions of a website for each individual device is just not a cost effective way forward.

Responsive website design addresses the issue head on.Why are we even talking about a new type of website design?More than half of UK adults now connect anytime-anywhere using their mobile device, and this is growing year on year.As an example of this, one of Brightfire’s technology sector clients saw 28% of all of their 2012 traffic came via mobile devices. 87% of this was from Smartphones devices, and they also saw a dramatic growth of 13% for larger tablet devices....