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Are you debating whether your small business should invest time on Twitter?
Jeff Domansky's insight:
This older post is still relevant and very valuable for new content marketers. 
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Before I joined Buffer, I barely had a Twitter account.
Jeff Domansky's insight:
Kevan Lee provides the basics with practical tips on Twitter. Nice and easy.
Jeff Domansky's curator insight,
July 15, 2015 9:25 PM
Kevan Lee provides the basics with practical tips on Twitter. Nice and easy.
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Are you trying to get more Twitter followers? Are you not getting any response to your Tweets? My bet is you're making at least 1 of these 8 mistakes....
J Ramsdell Consulting's curator insight,
January 20, 2014 11:13 AM
I was doing at least 4 things wrong until reading this. May these tips help you grow your following on Twitter.
Joshua Ramsdell Educator & Manager 315-849-1708 Direct Line
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Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....
Calvin Romeo's curator insight,
August 15, 2013 10:53 PM
Effective communication with consumers is an important and vital part for any business or entity to have a successful future. If this step handled with a lack of effort/poorly or if the consumer perceives that the brand is boring it could affect that particular brand being considered at all in the consumer’s decision making process. Also when it comes to the consumer's Psychological process the first part of this step is Motivation which is factors that would compel a consumer to take any particular action or not. This article shows a good variety of examples of business that have used the social media network 'Twitter' to engage with potential consumer and other that have not used it so well. 
MARTIN LEE's comment,
August 19, 2013 7:00 AM
Being effective and engaging is the goal of every communication. Twitter has emerged as the primary platform for organisations to communicate with their consumers. This article contrasts accounts that really know how to use Twitter to engage their customers, and accounts that don't really know what they're doing with Twitter, and look as though they are just following the trend without understanding it. The article was insightful in the way it portrayed "boring" and "unexciting" 'tweets' with accounts that are not heavily followed. Marketers attempt to engage consumers via different mediums such as verbal, graphic, musical, and animation channels which can all be accessed on Twitter.
Kier Segui's comment,
August 20, 2013 3:02 AM
This article states examples of brands that are good at marketing through twitter and brands that are bad at marketing on twitter. Social media a an emerging and very powerful resource for communicating with consumers. Twitter is used by most brands to reply to their consumers questions and updating them on current happenings within the brand. However you must understand how to effectively use Twitter in order to make full use of its consumer reach potential. Tweets easily go viral and what is posted by brands on Twitter easily gets passed onto others. If a company were to get a negative response from one of its consumers than it could potentially damage the reputation of that brand. Engaging with consumers the correct way makes the process of marketing through social media much easier.
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In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.
Jeff Domansky's insight:
Kristi Hines offers in-depth tips on how to create the perfect Twitter marketing strategy. Recommended reading. 9/10
Jeff Domansky's curator insight,
June 18, 2016 5:51 PM
Kristi Hines offers in-depth tips on how to create the perfect Twitter marketing strategy. Recommended reading. 9/10
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2 cups of coffee per day… do you drink more or less? Did that get your attention? If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.
Jeff Domansky's insight:
Twitter secrets worth noting from Aaron Lee.
Jeff Domansky's curator insight,
February 7, 2014 9:24 AM
Aaron Lee shares his tweeting secrets. Good social media advice. 
Ed Carpenter's curator insight,
March 5, 2014 2:36 AM
Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?
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Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted? You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and if their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success.
Here are 52 methods on how to get your tweets retweeted.
Jeff Domansky's insight:
Really good list of Twitter tips.
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Here's a collection of valuable lessons from small businesses using Twitter for marketing.