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You’re rocking social media. You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar. How will you let your boss or client know all the great stuff you’re up to?Is there an easy way to see for yourself how things are going?...
Jeff Domansky's insight:
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10 
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Do you track social media metrics? Real life examples illustrate you need to do something & 5 tips to help you start measuring your results.... What’s missing from this social media list? There’s no mention social media marketing’s relationship to revenues (including lead generation) or profits, the elements businesses use to keep score of their success. This, despite the fact that marketing’s goal is to communicate to and engage with its target audience; to convey the value of its products and services and drive profitable sales. Tracking social media results to sales can be difficult since it may not be the last piece of marketing touched before the purchase as is the case with search or affiliate sales. In part, this is why so many executives attribute improved branding to social media. They need to show that it’s supporting their overall efforts in a measurable way in order to continue to provide budget and resources....
Jeff Domansky's curator insight,
December 5, 2013 12:33 PM
Heidi Cohen shares excellent advice on measuring what matters in social media.
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With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns. The question is – how do you really know how effective your campaigns are, and how can you determine ROI?
Of course, the ultimate way to track the effectiveness of your social SEO campaign is increased revenue, but there are other forms of tracking that can be beneficial as well. After all, not everything you do is going to generate an instant increase in revenue. In this article I will discuss how to track the effects of your social seo efforts, and the best methods and tools to add to your toolbox....
Jeff Domansky's curator insight,
May 24, 2013 1:11 PM
Tools, tactics and social marketing tracking tips that work. |
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If you’re eager to wrangle your social media measurement once and for all, then read on. Below you will find six actionable ways you can begin to track, measure and measure your social media results....
Jeff Domansky's curator insight,
July 29, 2014 10:53 AM
Practical tips to help you get your social media measurement mojo working.
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Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply? How have SEO techniques changed in the post-Penguin world? How do you recover rankings if your site is hit by a penalty?Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far....
Jeff Domansky's curator insight,
November 30, 2013 10:01 AM
The always-awesome @TomPick shares invaluable SEO resources.
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The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...
What if we could pinpoint the metrics that provide the biggest bang for our buck in terms of telling us whether our efforts are paying off while taking the least amount of time to measure? Focusing only on what matters (and nothing more) could satisfy the ROI demons, keep bosses and clients happy, and give social media marketers more time to do what we’re supposed to be doing: engaging and connecting with our communities.
So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, Here’s your minimalist guide to social media metrics....
Jeff Domansky's curator insight,
May 23, 2013 1:59 PM
You'll find these very practical social media measurements to be easily implemented. A good guideline. |
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10