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Adding Feeds To your Blog / Site I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right.
This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.
Mobile Paintings The mobile phone is changing everything. I love looking at art with my iPhone. There is something about the swipe and the view that creates connections hard to see before. These “mobile paintings” provide a unique look inside, a glimpse of genius.
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Online and Internet marketing is a chaotic place right now. See if our Infographic clears it up for you.
Marty Note Great Curatti Editors of Choas shows chaos and the size of the opportunity for those who create EPIC content marketing. I'm writing about Epic Content Marketing now for publication on Curatti at midnight tonight so stay tuned.
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing! So what is the future of content marketing? How will things change?... Take a look.…
Via Jeff Domansky, Intriguing Networks
First Curatti Editors of Chaos Post I shocked a Raleigh SEO Meetup recently by suggesting we content marketers should curate 90% and create 10%. Cost and solipsism are the two reasons for this ratio.
Costs Content curation creates more reach faster showing if a piece of content has legs or not (i.e. generates social shares). Content curation isn't simply sharing a link. I like to add from 100 to 300 words of comments on curated content to add tone and a framework to why the content was curated.
Let's call these curated comments "snippets" and the best tool I know for curating snippet content is Scoop.it. The post explains why Scoop.it is my #1 content testing and content curation tool. So costs are one big reason content curation should trump content curation.
Solipsism When we create we are in danger of talking to ourselves about ourselves. Since such circular conversations aren't helpful and they can be harmful I like to use content curation to inform what content should be created (about 25% of content in our "content calendar" is reserved for something we see and want to respond to from sharing curated content).
Content curation done well is the most disruptive Internet marketing strategy (i.e generates competitive advantage).
Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.
In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr.However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....
Via Jeff Domansky
An editorial calendar is the best tool for planning your content development activities across all the channels you publish to. Here are some tips to create yours.
Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business. My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages. So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited. Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.
Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?...
[This is a positive development for marketers with one caveat. Watch for the terms of reference. Pinterest owns all material posted; not always the right situation for every business. ~ Jeff]
Via Jeff Domansky, Martin (Marty) Smith
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I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Why LinkedIn Doesn't Work for Content Marketing Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working.
I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng.
Post continues on G+ where there is a there there despite naysayers.l
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
Marty Note There are two groups of content marketers. One group CONTENT MARKETS. We would put the outstanding curation skills of @Neil Ferreein this group. The other group WRITES about what content marketing SHOULD BE.
This post comes from group #2. In the abstract everything they say is correct, but in the cold light of actual content marketing they create distinctions without differences.
A website and the content marketing within it are an ant hive. Things are popping, moving and changing all the time. I love the house blue print idea. That''s rich. If you create such static plans please come compete with one of our customers.
Watch Joy Ito discuss the need to become a NOWIST (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )and you will see how absurd attempting to blueprint something as dynamic as the web and your website's place in it is.
Now watch Eli Pariser discuss how impossible it is to reach anyone now in his Filter Bubbles TED Talk (http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ) and realize the implication is your marketing is PROXY marketing.
Since you can't get inside the perimeter of new customers due to filter bubbles finding, grooming and empowering brand advocates is a must. How do you map the immediate give and take between you, customers and brand perceptions?
Love this nonsense from the post:
"Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in conversion."
WOW, that is so WRONG I don''t know where to begin. Tricking people these days is a nonstarter. Read Simon Sinek's Start With Why for a better understanding of what is happening now and ignore, "the trick is...".
There are no TRICKS anymore. The only trick left is being YOU, sharing YOU and being open to a new YOU thanks to the NOWIST fast feedback loops your advocates will help create.
Neil was kind to this post. Follow HIM, ignore the post.
Be sure to read the great comment by @Neil Ferreetoo reinforcing my belief HE (Neil) is the #mustfollow take away from this post.
Via Neil Ferree
Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience.
Via malek, massimo facchinetti
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.
Via Rami Kantari, massimo facchinetti, malek
Content Marketing For Lawyers, Real Estate Agents & SMBs Let's put aside the amazingly cool thing the +Indy Week Give Guide is doing for local nonprofits…
. Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.
With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.
Via Lauren Moss, Alessandro Rea
Not So Much & More Than You Think I love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.
No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.
We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down.
Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns.
When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US.
Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check.
Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too. PS Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that. They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess. DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation. So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.
When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.
As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
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20 Top Content Marketing Pro's You Should Know