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Scoop.it!
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Scoop.it!
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Scooped by Martin (Marty) Smith |
Scoop.it!
Sticker Bomb Book Journey
Feeling CRAPPY and DOWN one day last week I went wandering around museum sites to cheer up. I found a great book in MoMA's Store. Sticker Bomb (bit.ly/1pyfxES ) is a book of carefully printed stickers from cool graffiti artists such as Alexei Vella (http://www.alexeivella.com ). Alexei's work was new to me, but LOVE IT!
Sticker Bomb is best $25 bucks I've spent in a long time (great for kids too). THINKING about where I'm going to "bomb" these stickers is fun. I wrote Alexei a quick email saying how much I like the work and got to thinking about places I know where the work could would fit.
So I sent a Tweet to one of the few publications I will read NOT on a computer - the RedBullBulletin (http://www.redbulletin.com/us/us ) - and hope they use Alexei.
Thinking about ways we can employ Alexei on Curagami our Durham, NC based startup too. Great stuff!!!
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Scooped by Martin (Marty) Smith |
Scoop.it!
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
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Scooped by Martin (Marty) Smith |
Scoop.it!
Use Pullquote to create a link to a paragraph on a web page. Pullquote is great for micro-bookmarking or tweeting about key ideas.
Henry Copeland (@hc) is the Internet marketing genius behind blogads and a good friend of my friend Phil Buckley's (@1918). I promise to do another post on how cool Blogads is (http://web.blogads.com/ ), but Phil shared something at lunch today that has my palms sweating it is so exciting.
Why Pull Quote Is So Cool
Curators on Scoop.it like Robin (@RobinGood), Guillaume (@Gdecugis) and Ally (@AllyGreer) will get how cool Henry's pullquote app is immediately. The app allows you to "pull" a piece of content from a favorite post, share it on social media and be able to curate your "pulled" stack.
I've been writing about the "snipitization" and "appification" of everything and Henry just proved the point. Curators usually LOVE 10% of a post, like another 20% and can take or leave the rest.
Now, thanks to Henry's very cool app you can create this:
http://www.pullquote.com/hc/files/innovation
That link is to Henry's PullQuotes tagged "innovation". Here is the link to all of his curated groups:
http://www.pullquote.com/hc
Every curator out there is now fully focused on THIS piece (lol). Not an easy feat, but that is the power of Henry's brilliant idea. Henry's PullQuote App is like a writers index cards ONLY there is a special secret.
Let's move all the way through Henry's invention.
http://www.pullquote.com/hc/files/innovation
We click on the first pullquote and get this page:
http://www.pullquote.com/quote/hc/IKVsU2
Click on the tiny URL at the top to get this page:
http://pullquote.com/pq/IKVsU2
Click on the post link at the bottom and we've arrived back at the ScienceDaily post Henry pulled from
http://www.sciencedaily.com/releases/2013/09/130912095241.htm#pq=IKVsU2
PullQuote just built curated relationships between content snippets Henry tags as "innovation", but those new relationships don't break the link back to the post.
Imagine how much easier it will be to write a post about innovation with PullQuote. Creators can go to their tagged "innovation" basket and find cool references and relationships they didn't even know existed.
Now let’s fast forward into the curation implications. I read a TON of content every day. I have to read mountains of content because things I read yesterday aren't categorized and tagged.
Scoop.it is great and using its FILTERS must have saved a year of my life. Problem is we lack this view:
http://www.pullquote.com/hc
That view of the tages you use is an incredible feedback loop because you can see how rich each "basket" is. Henry has 22 PullQuotes in innovation and so it ranks among his top interests exceeded only by health.
By curating the QUOTE we can easily arrange our baskets so writing or curating a post about innovation takes MUCH LESS TIME. If Scoop.it could add a tag cloud view across all feeds much the same benefit could be created (from a dashboard) perspective.
I see PullQuote and Scoop.it as natural allies. When something BIG about Google is blooming on Scoop.it then a quick check of PullQuotes curated and tagged as Google might lend weight and credibility to a Scoop or blog post (and then a Scoop or social feed).
Did you see the secret? The secret is since you are only grabbing pieces of many articles overhead is a fraction of what storing the article would be. With the way the cloud is today I bet you could PullQuote the galaxy and it wouldn't require much backend iron to support.
The real benefit is in how we as curators and creators will learn to create and cross index our cards (PullQuotes). Any tools like Scoop.it and PullQuote that promise MORE even as they require LESS has my attention. What about you?
Bravo Henry!
Long live the content snippet in the content jungle. A very flexible tool to mine for pull quote.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Great list of ways to use what may be the great under utilized content marketing and social media tool - EVERNOTE.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
Never thought of using Alltop for content curation, but it sure works if you follow the simple tips in this post.
Visit my Alltop page here: http://my.alltop.com/scenttrail/
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Scooped by Martin (Marty) Smith |
Scoop.it!
![25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/H89uFHZp2ebKqDDop0gKeTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.
Did you hear a giant, "Whew"? That was me after racing through this list to see if @ScentTrail was featured as one of the 25 Never Dos on SMM for men. I'm not going to admit to how many of these mistakes I've made, but it is more than one (lol).
Here are a couple I would add:
* Never start a Tweet, "My cat did.....".
* "Drunk" and "Twitter" should be mutually exclusive terms.
* Never start a Tweet, "My ex said....".
* Stop with the QUOTES already, enough is enough, what do YOU think about whatever.
* No more, "I'm at lunch eating fish sticks tweets," since that was cool for about...well never.
* Never tweet from a moving car on an iPhone (sure to kill someone).
* If you tweet about alien abduction expect to be abducted by someone.
* NEVER tweet on the toilet, not pretty, not pretty.
* Careful of words like "toilet" as they are negative sentiment words and way too much detail (not pretty, not pretty).
* If you MUST tweet about negative sentiments use French (sounds better and who will really know?).
Now I make next year's Complex.com's list for sure (ouch). What are your additions to the things men must never do on social media. Is there a different list for women? What is that list?
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Scooped by Martin (Marty) Smith |
Scoop.it!
Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:
5) Cloud Storage Cost Comparisons
https://cloudvertical.com/
Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).
Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm
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Scooped by Martin (Marty) Smith |
Scoop.it!
When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...
Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.
Sounds like crowdfunding and Internet marketing to us :). M
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Scooped by Martin (Marty) Smith |
Scoop.it!
Marty Note - Life Going To the Dogs
Congrats to our friends at Durham, NC based Dognition for yet another amazing mention in last Saturday's New York Times. Dognition is a cool product. It's a Myers-Briggs personality profile for your dog.
How can you find out your dog's personality? Easy, you play with your dog just like you normally would, but this time you take some notes. Dognition is reporting amazing benefits from knowing a dog's personality including:
* Helps get rescue dogs adopted.
* Helps owners know how to interact with their dogs better.
* Trains owners (lol).
* Helps dog owners thinking about adopting another dog understand what kind of dog might be best.
We are helping out at Dognition and may be developing a IndieGoGo campaign to see how many rescue dogs we can get adopted (love that crowdfunding). Stay tuned and check out
https://www.dognition.com
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Scooped by Martin (Marty) Smith |
Scoop.it!
If who you follow is a key to deriving value from your social networking activities (and it is!), the better you do it for your own purposes, the more you’ll benefit.
I've been involved ina few "Tweet Chats" and didn't really understand them. Great Curatti.com post here from fellow "editor of chaos" @AnastasiaAshman on the "inside baseball" knowledge needed to turn a "tweet chat" into an effective online marketing tool.
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Rescooped by Martin (Marty) Smith from Information Technology & Social Media News |
Scoop.it!
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI.
44 outils gratuits pour un SOCIAL MEDIA MONITORING efficace
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Scooped by Martin (Marty) Smith |
Scoop.it!
![Cool Ways To Put Pinterest To WORK [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/5swxM74A01n-e8l6NXSwRzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn how and why using Twitter can help you access tips and strategies from the leading experts in your field.
Interesting ways to use Pinterest at work.
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Scooped by Martin (Marty) Smith |
Scoop.it!
5 Reasons Marty things Google plus ROCKS and it will become an uber-successful social net.
Google Plus Nation
Thanks to my friends Mark Traphagen (@Marktraphagen) and Phil Buckley (@1918) I am a G+ BELIVER. Here's why:
* Much more conversational than Twitter.
* Fits nicely between Scoop.it's magazine and Twitter stream.
* The cool features such as Hangouts and communities I don't know how to use yet.
* It's GOOGLE.
Apparently our area (Raleigh / Durham NC) is one of the largest users of G+ in the country and that is because we have great leaders and guides like Mark, Phil and I would put Jesse Wojdylo in there (and others I've yet to meet).
I'm so SOLD I am going to use G+ in Cure Cancer Starter instead of creating a Zappos-like Twitter Wall despite how cool that wall is (see it here: http://tweetwall.apps.zappos.com/ ).
If you are one of those G+ doubters or haters I hope you are one of our competitors because this thing is going to be a HUGE weapon, a game changing social net once we figure how to get our hands half way around it.
KUDOS to the RDU Google Plus leadership. You guys ROCK. Couple of these guys, a little time and a few bucks and the world gets changed. Too cool.
Blab
There are conversations going on now you would probably find interesting. What if you had a tool that let you listen in on conversations? My friend Eric Garrision, CEO of WTE.net , is stopping by later.
Eric and I will discuss what worked this holiday selling season for his 300 e-commerce clients. What if you could hear that conversation. May prove helpful right? Blab may make just such an impromtu real-time tap into Eric and my conversation about the future of e-com possible.
And that could be cool :). Marty