Internet of Things & Wearable Technology Insights

At CES in Las Vegas, Sony's Kunimasa Suzuki announces the Core, a small device that will act as a fitness tracker, offering recommendations based on how users interact with the device.

A quick preview on how to use wearable controllers, like the VJacket, with Sensorizer for Android to control various VJ apps on the go.

Visit odbol.com for more info on the Pocket Looper and Pocket VJ apps. Stay tuned for the release of Sensorizer for Android and other platforms.

In an age where fashion continually romps through society’s wardrobes and technology governs our everyday lives, we’ve finally reached a crossroads where industry boundaries between apparel brands and digital platforms have started to blur. And consumer wearables—the bridge between these two worlds—are the catalyst for that convergence.

Known apparel and lifestyle brands like Nike, Adidas, Lululemon and others have made notable advances  into the wearable market. On the platform side, Apple has arguably become the ecosystem leader of the wearable explosion, while Google has reached wearable status through Google Glass.

More notable, however, is Under Armour’s recent acquisition of MapMyFitness—a game-changing move that has taken the cross-pollination of fashion andtech to the next level. At first glance, the business rationale behind the deal is obvious: Under Armour is now just an app away from digitally engaging and marketing to millions of active athletes—their target consumers. It’s also a meaningful step towards leveling the playing field with the über successful Nike+ digital platform.