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Education 2.0 & 3.0
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In 2017 Columbia Libraries took a closer look at ten of our largest external services, most of them delivered by for-profit vendors, to review the quality of these external web-based services. Web traffic to these services exceeds 7 million page views per year. Via Elizabeth E Charles 
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If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design?
Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads.... Via Jeff Domansky
Jeff Domansky's curator insight,
February 21, 2017 1:23 AM
Banner blind? This will get you inspired. 
Curtis Carlson Nelson's curator insight,
February 21, 2017 2:10 PM
It is very important to create an ad design that will generate more traffic. https://www.crunchbase.com/person/curtis-carlson-nelson#/entity
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The Digital Rocking Chair's curator insight,
January 3, 2015 1:02 PM
Jon Russell: "Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show." 
David Collet's curator insight,
January 3, 2015 9:39 PM
Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.
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If there’s one thing that is absolutely true about the Internet, it’s that there are a whole lot of people on it. Pretty much everyone, actually. Within that massive subset, there are a whole lot of people using just about every product under the sun. Not only are they using them, they are tweeting
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Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.
Patricia Haddock's curator insight,
October 4, 2014 4:51 PM
It's easier to curate content than create original content; however, original content is important since it drives your brand messaging. I recommend a mix of both.
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Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.
malek's curator insight,
December 3, 2013 10:46 AM
Interesting review from Karen Dietz. We all like to share human experience in storytelling |
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Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more apparent than in the world of luxury marketing, where story archetypes help brands to define their image and tailor their marketing to a very specific group of individuals.
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The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.
Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ... Via Jeff Domansky
Jeff Domansky's curator insight,
September 24, 2017 12:11 PM
Free logo makers ahead. Check them out.
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Fighting against long odds can be a powerful motivator and a smart marketing move, if you do it properly.
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On-Demand Webinar: http://prn.to/1xvWtZ9
Ken Dickens's curator insight,
January 7, 2015 1:47 PM
Bottom line, add video and visuals to your PR messages and get a ton more exposure. Nice survey and stats included here. Self-serving for PR newswire of course, but, it tells the story. Get it? - Ken
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The Digital Rocking Chair's curator insight,
December 7, 2014 1:01 PM
Fiona Milburn talks with Brent Kennedy of Camaraderie about compelling storytelling, audience engagement, and values integration in the fast evolving world of branded entertainment. 
Andrea Rossi's curator insight,
December 10, 2014 6:21 AM
Branded entertainment: compelling storytelling, audience engagement and values integration
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"Your brand is no longer what you tell customers it is. It’s what consumers tell each other it is." - Kathi Kruse
Elizabeth Alfaro's curator insight,
October 17, 2014 11:34 AM
You have to educate people step-by-step both in your product and the experience they’ll receive when they buy.
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Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
A.K.Andrew's curator insight,
September 28, 2014 11:42 AM
People need readable material in any context and everyone loves stories. 
Nadhirah Aljffri's curator insight,
September 29, 2014 6:09 AM
I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. |
