World's Best Infographics
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | World's Best Infographics | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

Jeff Domansky's curator insight, October 5, 2014 8:04 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research

Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research | World's Best Infographics | Scoop.it

LivePerson, a provider of digital engagement solutions, today announced the results of its second annual Connecting with Customers research, a comprehensive global study examining trends in online behavior and consumer expectations.

Jeff Domansky's insight:

Powerful research into consumer expectations and online trends in service.

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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | World's Best Infographics | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

Very interesting look at pricing and profits.

Jeff Domansky's curator insight, July 24, 2014 12:59 AM

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Five mobile shoppers to watch

Five mobile shoppers to watch | World's Best Infographics | Scoop.it

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).


Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.


The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...

Jeff Domansky's curator insight, October 18, 2013 3:24 AM

Valuable research on mobile shopping trends and consumers for content marketing, PR and Marketing pros.

malek's curator insight, October 18, 2013 7:35 AM

Five mobile shoppers to watch in this busy retail season in Canada.

Note that the die-hard retail outlet fans (traditionalist) represent more than 40% in the test result. They still use mobile to collect info or ASK for advice (mobile, social media Combo).