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Rescooped by
Brian Yanish - MarketingHits.com
from Thought leadership and online presence
November 3, 2013 10:45 AM
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Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)
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Scooped by
Brian Yanish - MarketingHits.com
October 29, 2013 9:25 AM
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Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.
The hard part is getting your audience to engage. Without audience engagement (comments, shares, likes, and so on), curated content isn’t doing all that it could be for your brand, or your blog.
Here are five ways to curate content that drives engagement:
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Brian Yanish - MarketingHits.com
October 29, 2013 9:05 AM
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Content curation certainly has its supporters and detractors. Some suggest that it’s no different than aggregation, while advocates contend that it’s another way to share timely information and insights that support a brand and its corporate marketing goals.
Content Marketing Institute has covered the topic extensively from a number of angles. The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.
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Brian Yanish - MarketingHits.com
October 26, 2013 12:43 PM
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Rescooped by
Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
October 1, 2013 9:03 AM
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After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me...
Want easy answers then consider this ...
Va falloir que j'étudie ces outils dans le détail...
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Rescooped by
Brian Yanish - MarketingHits.com
from visualizing social media
September 29, 2013 12:50 AM
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Scoop.it!
Curation of online content that is relevant to your business can be an excellent way to drive SEO. Here is an infographic guide.
I'm almost sick of Infographics already but this one is worth the read. Nice work.
Content curation is key to build a community and maintain brand awareness. This short infographic presents the major tools and how to use them.
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Rescooped by
Brian Yanish - MarketingHits.com
from Lean content marketing
September 28, 2013 12:17 PM
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Scoop.it!
Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013.
Content Marketing Automation and 10 Techniques You Should Know
We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!
Fantastic resource here. The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!
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Brian Yanish - MarketingHits.com
September 28, 2013 9:26 AM
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Scoop.it!
Imagine this. You’re the editor of a newspaper…. but you work on an island in the middle of the South Pacific. No internet access to help with research. No team of reporters. Not even a phone, smart or otherwise.
Just a naked desk, stuck in the middle of an empty beach.
Forget about what happens when your laptop battery dies, where to get a decent cup of coffee to get your creative juices flowing or how to get paid without advertisers or subscribers.
How can you possibly create a newspaper?! Write about where the crabs scuttling across the sand are headed? Do a trends piece about the tides coming and going? Without outside stimulus to keep things interesting and newsworthy, your newspaper is bound to get very dreary, very quickly.
Social media and brand journalism are no different. Without a blend of outside information to keep things lively and timely, it gets predictable, boring and ineffective FAST.
Enter content curation.
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Rescooped by
Brian Yanish - MarketingHits.com
from Lean content marketing
September 28, 2013 9:17 AM
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Scoop.it!
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple
How to Build a Content Marketing System so you can curate and syndicate (share) your creative content to your social connections.
Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.
Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!
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Rescooped by
Brian Yanish - MarketingHits.com
from Content Marketing and Curation for Small Business
September 22, 2013 3:22 PM
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See several good examples of VIDEO STORYTELLING to expand your content marketing.
If you like this scoop, please consider a thumbs up or share.
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Rescooped by
Brian Yanish - MarketingHits.com
from MarketingHits
September 21, 2013 9:37 AM
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75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns.
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Rescooped by
Brian Yanish - MarketingHits.com
from Content Curation World
September 21, 2013 9:36 AM
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Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.
Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".
and
"...the ability to create value through curation is uncommon."
And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.
"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."
Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.
This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".
He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.
But if you build an audience first—if you are known for something—then your curation has meaning."
The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).
A good reading for anyone interested in better understanding what content curation is all about.
Rightful. 8/10
Full article: http://brandsavant.com/brandsavant/curation
(Image credit: Guy choosing a place to go by Shutterstock)
Robin Good's insight:
Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.
Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".
and "...the ability to create value through curation is uncommon."
And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.
"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."
Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.
This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".
He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.
But if you build an audience first—if you are known for something—then your curation has meaning."
The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).
A good reading for anyone interested in better understanding what content curation is all about.
Rightful. 8/10
Full article: http://brandsavant.com/brandsavant/curation
A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)
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Scooped by
Brian Yanish - MarketingHits.com
September 20, 2013 11:50 PM
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The good news is that most marketers have adopted content marketing as a key part of their marketing strategy. 87% to be exact according to Curata’s most recent content marketing research. No longer are we telling buyers about our own products.
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Brian Yanish - MarketingHits.com
September 7, 2013 11:55 PM
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A small Portland, Oregon music agency called Marmoset is becoming a solution for Hollywood producers to find indie bands with real grassroots cred. Here’s how they’ve turned their musical taste into a $2 million-a-year business.
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Rescooped by
Brian Yanish - MarketingHits.com
from MarketingHits
August 2, 2013 9:15 AM
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![How To Create A Perfect Tweet [INFOGRAPHIC] | Power of Content Curation | Scoop.it](https://img.scoop.it/C2h5colySJtRM11hHd2rIjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
Great Brian Yanish share (as always).
Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.
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Rescooped by
Brian Yanish - MarketingHits.com
from Video Marketing for Small Business Owners
June 1, 2013 2:33 PM
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Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Original Presentation on SlideShare:
http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing
Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.
Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda.
The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy
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Rescooped by
Brian Yanish - MarketingHits.com
from Digital and Social
May 30, 2013 5:44 PM
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Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center.... Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do. Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content. Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...
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Rescooped by
Brian Yanish - MarketingHits.com
from Social Media | Apps, Tools and more...
May 4, 2013 10:51 AM
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![The State of Flipboard and Rise of Mobile Curation [INFOGRAPHIC] | Power of Content Curation | Scoop.it](https://img.scoop.it/fmsLzS8Op-eDnVmBQP6NiDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.
Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!
The awesome Flipboard app is showcased in this infographic.
compelling reason to for content curation it brands you .
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Rescooped by
Brian Yanish - MarketingHits.com
from MarketingHits
April 9, 2013 11:34 AM
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At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation defined
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations.
3 Reasons your content marketing strategy needs content curation
As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. Content curation is a core content marketing element for the following three reasons:
Are you a content curator, if so this article for you? It covers many points on to develop a successful content curation strategy.
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Rescooped by
Brian Yanish - MarketingHits.com
from MarketingHits
April 5, 2013 9:10 AM
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Though tablets and ebook readers are now mainstream, the revolution in the way they display content – and how that content will be generated dynamically – is yet to come.
With the introduction of analytics into the visual design of written content, we are on the cusp of an era of incredible evolution: one where the design of information changes in real time in response to data about the readers consuming it. New technologies from Amazon, Apple, Google, WordPress and Tumblr already provide a preview of Intelligent Content. In essence, it won’t be long before the media we consume knows us better than we know ourselves.
Content that reacts to being read
Around 1952, computer scientist Grace Hopper introduced new thinking about compilers –machine-independent software that would translate code written in human language into computer friendly binary ones. John Von Nuemann took Dr. Hopper’s work to a new level in his unfinished masterpiece “The Computer and the Brain,” which theorized that massive versions of compilers would eventually result in computers so intelligent that no human mind could keep up with them.
In a way, books and magazines of the future will act as sort of human compilers, translating your reading desires into pure machine language that tells the publisher how to present the material for faster and more pleasurable absorption. It’s difficult to comprehend what these experiences will be like once machines themselves begin creating material for humans. The content itself will be designed to gather information about the reader, mash it up with data about others interested in related subjects, authors, or publishers, then decide what content to present to you next. This is what we mean by Intelligent Content
The future of content curation ,soon we are all going to be replaced by an algorithm.
"New technologies from Amazon, Apple, Google, WordPress and Tumblr already provide a preview of Intelligent Content. In essence, it won’t be long before the media we consume knows us better than we know ourselves"
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Brian Yanish - MarketingHits.com
April 4, 2013 10:44 PM
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Do you have a content marketing strategy in place for your business? If your answer is yes, how effective has your content been in establishing a connect with the target audience?
If you manage to communicate well through content, then you are among the elite few who know how to handle their content marketing strategies efficiently. But the reality is that several business owners fail when it comes to deploying content to attract customers.
In this article, I will focus on some of the common and simple mistakes committed while deploying content as a marketing tool.
Great article if you write your own content or curate content on a topic.
Key points:
Mistake #1: Forgetting the main objective behind creating content
Mistake #2: Creating content that suits your liking and not that of your audience
Mistake #3: Creating content that is boring and non-engaging
Mistake #4: Not judging your content
Mistake #5: Focusing only on a blog
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Brian Yanish - MarketingHits.com
March 30, 2013 9:35 PM
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Using computer algorithms to predict the success of online publications enables choosing the right articles for digital content curation.
With the internet it’s easier and more cost effective to get ideas published than ever before. It has changed the traditional rules of competition for public attention. But as this is a very competitive world it gets harder and harder to get ideas noticed and propagated. This blog post explores which factors predict which ideas will be successful. It then goes on to the factors that come into play when publishing articles that must get noticed. Understanding these factors will help getting your own ideas noticed and select the right articles for content curation. Curating content helps to grow your reach, sent more traffic to your website, improve your position as an expert and generate more leads.
Building blocks of successful ideasHow can you know in advance which articles will get noticed? It's not enough for your information to be informative. It must trigger the right hemisphere of your brain too. Let's see what is needed for this trigger. In their book "Made to Stick" the authors Dan Heath and Chip Heath explained why some ideas work and others don't. In short there are 6 factors, that can easily be remembered. Just think of success as:
One could argue the same factors apply not only to ideas but also to articles and news stories in which the ideas are communicated.
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Brian Yanish - MarketingHits.com
March 30, 2013 9:07 PM
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WHAT IS A KING IN THE CONTENT MARKETING GAME?
When we think about this, something being king, right? That means it’s the top of the heap. It’s the ultimate ruler. It’s the thing you should really focus on. And a lot of, I guess, when I hear this phrase, especially around content marketing, I always wonder, why do we have to place this strategy above all else? Because increasingly today – and this is something probably that will go beyond curation – increasingly today you have to kind of look at your full marketing as your ability to reach out and garner attention with your target market in as many platforms as possible.
Be it social, your blog, other content platforms, any other platform that’s is coming up. Mobile, tablets, you know however people want to interact with you, your brand, your company, you have to be to interact with them in those platforms, right?
CONTENT VS CURATION
So when we talk about content versus curation and whether one or the other is the king, I think we have to really dial it back a little bit and say that all forms of marketing is in the kingdom so to say. Is in the castle. And is content, the act of creating content to connect with your target market, be it if you are a B2B – business to business marketer, or a B2C – business to consumer marketer, does content play a role? Yes. Because if you are engaging in social media, you can always curate stuff and curate stuff from other sources, but ultimately that’s someone else’s idea, that’s someone else’s product, it’s always better to be able to find ways to connect your product and to curate, to create stuff around your product I should say.
IS CURATION ON A HIGHER LEVEL?
So, I don’t think curation is on a higher level. In some forms, curation is kind of like the prince. Not the queen. Cause I don’t know what the queen does. It depends on each dynasty obviously, some queens are more powerful than others. But I think that curation is more like a prince. And what I mean by that is you’ve got content marketing, which is creating content, creating unique content, is really a lot of times the driving source and what really creates authority and creates persuasion with your marketing.
IS CONTENT CURATION KING?
But when you add curation onto that and let’s say the prince, the prince if you think about it, typically if you’ve got a very strong king that has accomplished a lot, the prince is always trying to find ways that he can live up to the name of the king. Live up to the accomplishments of the king. And that’s really where curation is placed, because curation, in it’s essence is a great strategy if you’re just getting started. It’s a great strategy to capture traffic. It’s a great strategy if you’re a content marketer to add on top of. Especially if you own the platform.
But, it will never, unless you – and I will add a caveat to this – curation will dominate the king, will essentially assassinate the king and become king if you do a really good job of it and you become a platform that is known to curate the best in your market. Then, a lot of times it will become king. You look at the way The Huffington Post got to it’s rise. Now they are obviously focusing a lot on unique content, but a lot of it was curated content, aggregated content.
CURATION PLATFORM EXAMPLES
Techmeme is another good example, that’s a straight curation platform. They don’t do any unique content. BuzzFeed is another good example. BuzzFeed started just curating stuff and even now they do a lot of curation but they are starting with unique content.
So you can do it but you have to do it in a very focused fashion and so the prince, in some ways, can outshine the king, but that prince better be good and better be ruthless, and eventually that prince will have to adopt the strategies of a king. And I believe if you do look at this – if we want to use this kind of analogy – content creation, when done right with a voice, with authority, with heart, with a why, always will win out above curation, because it’s your own ideas. It’s something people can connect with. It’s an emotional aspect done right.
ULTIMATELY YOU’RE CITING EXTERNAL SOURCES
Curation, ultimately you’re always pulling from someone else’s source. I still feel, even if you’ve mastered content marketing, you’ve master creation, you’ll notice everybody who has, they still curate. And they still curate on their own platform because it’s more traffic. It’s more eyeballs on their stuff. And in some aspects, when you get known as a content marketer, as a person who can create content I should say, and you put the strategy of curation on top if that, you’ve built authority, ultimately you’re looking for more eyeballs. You’re looking for more traffic. And that’s what curation delivers to you.
So that’s another interesting aspect to this.
So is content curation king? No, I don’t even think its queen. Possibly it’s a prince. I definitely don’t think it’s a peasant. But it’s somewhere in the upper echelons of the court – the king and queen’s court. So it’s somewhere in there.
And I’ll say one other thing, if you’re new to the show, if you’re new to curation, number one if you’re new to content, start with curation. Because it teaches you how to be a good content marketer. So I would suggest start with curation. We have a tool called Curation Traffic that allows you to really easily do that.
Great and podcast about content curation. The article has a good point, that if you are new to content marketing starting with content curation can help you get a feel for the content your audience likes.
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Rescooped by
Brian Yanish - MarketingHits.com
from MarketingHits
March 20, 2013 7:29 PM
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From a "Adapting Journalism to the Web," a conversation between Jay Rosen and Ethan Zuckerman held April 5, 2012.
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Rescooped by
Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
January 21, 2013 12:19 AM
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Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
If we missed any tools please leave a comment down below and we will add it to the list....
Can't add more than "awesome" list for curators
A fantastic list of curation tools; extremely comprehensive with an explanation of what each tool does. Very helpful - and many thanks. A list to keep and refer to.
A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne Weisgerber. Not recent (2011) but still totally relevant.
I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :)
I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector.
This is why content curation is so beautifuly correlated to demonstrating thought leadership.
Want to learn how to Build Thought Leadership Through Content Curation? Check out this presentation and learn the difference between content curation vs. aggregation. Good stuff here!