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Scoop.it!
78% of mobile activity is data, and not voice. 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate. These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.
Luca Naso's insight:
Infographic produced by McKinsey & Co.
Facts: 1. Better marketing analytics can improve returns by 10-20% 2. Big Data leaders are 5% more productive and make 6% higher profit
Do you really need to know more before making your company a data-driven one? 
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Pour de meilleures analyses des data conduisant à un meilleur ROI. Pour de plus petites campagnes, plus ciblées donc plus efficaces
Mc Kinsey