Users might feel a knee-jerk suspicion at the idea of self-correcting algorithms mining their photos and thoughts for insights, but surely they’ll be happier when they see ads that they’re actually interested in, rather than spammy banner ads for weight-loss programs and random online learning courses.
Great piece with lots of information and links about Big Data's new frontiers on images.
Takeaways:
1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data
2. IDC predicts data tidal ways keeps increasing, with social media being leaders
3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images
4. Targeted advertisement is expected to benefit the most out of data mining