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It’s my impression that communications and marketing teams are undergoing a significant transformation, and should draw inspiration from transitions taking place in the realm of computer science. Specifically, the shift to cognitive computing.
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Scooped by Luca Naso |
Scoop.it!
Luca Naso's insight:
We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.
This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:
1. Build independent, entrepreneurial teams around issues.
2. Create systems of engagement that generate enormous sets of data.
3. Compete for engagement with constituencies, not attention from audiences.
We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.
This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:
1. Build independent, entrepreneurial teams around issues.
2. Create systems of engagement that generate enormous sets of data.
3. Compete for engagement with constituencies, not attention from audiences.