Big Data & Digital Marketing

Another great way in which Data Integration can help improving our life quality: help in telling legitimate reviews from fake ones.

A question rises, should intermediaries offer their data?

I believe that the final goal should always be providing a better service, or product, to customers.

Knowledge is THE key to success and an integrated strategy is what you need to get there.

Listen to your customers, on every channel they are using

Look at them and understand what they are doing

Interpret the data to gain insights

Deliver the product that best matches those needs or conditions

Web Signage (www.websignage.eu/en/) is a web platform that can do just what is described in this article: "offer special deals on a screen based on whether the person standing in front of it is a child, adult, male, female, ..."