Instagram has been crowned the most effective social marketing tool, overtaking Twitter, Facebook and YouTube. The site delivers more sales and consumer actions than other other social platform, according to a study which documented the 15 biggest biggest influencers on consumer behaviour.  

Top 15 Biggest Influencers on Consumer Behaviour 

1. Friends

2. Family

3. Partner

4. Customer reviews

5. Television

6. Instagram

7. Facebook

8. An advert

9. Colleagues

10. Newspapers & magazines

11. YouTube

12. Twitter

13. Radio

14. Celebrities

15. Blogs

Millennials were found to be the group most responsive to posts on the image sharing app, with 68 per cent of 18-24 year-olds saying they more likely to purchase an item if someone they followed on Instagram shared it. 54 per cent of respondents said they bought products after spotting them on the channel....

Via Jeff Domansky