Follow these tips to spark your creativity, transform the way you brainstorm, and come up with content marketing ideas that work.

How your business is perceived online is something that should be important to you. This is especially true as the internet is now where you can probably find the majority of your target audience. You...read more

Marketing strategist and speaker Dorie Clark leads an online class on building your personal presence and portfolio.

Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone. To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may be something new and not something they’re right now ready…Read more ›

You often hear of the positive power of a smile.  A recent business trip brought this to light to me, as well as the negative power that is portrayed when it is missing. 

If you need to write a value proposition but feel overwhelmed, don't worry. Follow this step-by-step guide to write a value prop that really grabs attention.

When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal tra…

Every day, millions of LinkedIn members have conversations about their work, career and interests. We’ve seen countless examples of how these conversations help members get ahead in their careers and find their way in to new opportunities. This is why we continue to invest in new ways for you to discover great content and contribute to the conversations that matter most to you.

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do…

7 Tips to spark creativity and help you build a sensational personal brand that is strategically and thoughtfully designed.

Employers recognize the importance of investing in the employees who make up their work team. The continued education and training of the team through

In today's economy, you should always be looking for a job, when you don’t have a job, and when you do have a job. I know it can be draining, but at least be

When it comes to getting reporters in your corner,how do you spark an everlasting connection with the perfect email pitch?

The evolution of the consumer journey has led to brands adapting to the changing times, and it's become critical to get the most out of a social media marketing strategy.

Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro.

I can remember sitting in Ms. Brooker’s high school AP English class back in 1988 like it was yesterday. Who …

What does Facebook’s latest algorithm change mean for brands, businesses and marketers? It means that influencer “stock prices” will soar, so now is the time to add it to your marketing mix.

A professional website for your personal brand is important in building a professional reputation and attracting the visitors. The graphics and content are also the point of reference from which all…

Want to get started with video marketing, but not sure where to start? Here are 7 video marketing content ideas to get you started.

To build a stellar facebook group is no walk in the park. However, it can be a rich source of community-based engagement group for brand awareness.

The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence. But What Just Is Personal Branding? In a nutshell, it’s the way of marketing yourself together with your skills – you become the product itself. The objective is to gain people’s trust that you are an individual

You may have heard it as a child, or had it fall on deaf ears during those precarious teen years. It’s the age-old adage, “it doesn’t matter what other people think of you, but only what you th…