Public Relations & Social Marketing Insight

Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business?

It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes.

In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately....

From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage? 

According to Hubspot’s State of Inbound survey 2016, 80% of marketers use LinkedIn professionally. LinkedIn is also the most used social media channel for professional purposes across the globe (with the exception of Latin America).

LinkedIn is an invaluable marketing asset, and achieves best results when activity is aligned with wider marketing goals. So from content promotion to prospecting, to advertising and engagement, here’s how to take your LinkedIn activity to the next stage....

LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.

For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in.

My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio -- our comprehensive index of the most popular content and influencers on the web -- and includes insights from the third quarter of 2016. 

Want to build these trends into your LinkedIn strategy? I'll walk you through them below....

Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.

There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.

Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free.  For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....

What do you do when you meet someone in a business setting and you want to find out more about their career?

You look them up on LinkedIn, of course.

LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It's the place your business contacts go to see what you've accomplished, where you've worked, and which parts of the industry you're most interested in and engaged with.That's why it's so important to continually update and optimize your LinkedIn profile and use the platform to engage with others.

Is your LinkedIn profile up to par? Here are five things you should be doing on LinkedIn -- and the best part is, they only take a few minutes out of your day....

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts?

LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.

In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn....

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page?

LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed.

While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward.

Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively....

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network.

Still, there are reasons why you might not be making the connections you are hoping for....

Looking for a way to promote your business to a professional audience?

Have you considered LinkedIn Publisher?

Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales.

In this article you’ll discover five ways LinkedIn Publisher can help you grow your business....

When LinkedIn announced that they'd be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned into a more interesting destination for marketers to explore. 

What does my mom's tomato sauce have to do with this? Well, while many were quick to see results from the new platform, others felt hesitant about whether or not they should give it a go. And without a clear formula for how to approach the unfamiliar territory, many continue to remain sidelined today.

Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn Pulse. From topics, to structure, to timing, this post will have you up to speed in no time....

If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation. 

I’d like to give you a complete strategy filled with effective tactics that complement each other.

But to do that, I need to focus on one particular social network: LinkedIn.

I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....