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Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.... 
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Every person reading this article has undoubtedly heard of LinkedIn before, and considering that the social networking site now has more than 450 million users, chances are, everyone reading this has a LinkedIn profile as well. The efficacy and frequency of using LinkedIn, however, can vary drastically from person to person and company to company. While the popularity of LinkedIn marketing has increased steadily over the years, it can still be a difficult channel to navigate for those who are unfamiliar with the platform.
This article will break down some best practices for each topic, as well as some tips and tricks to help you get the most out of your LinkedIn efforts....
Jeff Domansky's insight:
These LinkedIn marketing best practices and tips will help you get results.
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A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Quick look at the benefits of a company LinkedIn page.
2DiFore Marketing Solutions's curator insight,
October 17, 2016 7:50 AM
If your company is not on LinkedIn you are missing potential clients and valuable contacts!
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The basics of using LinkedIn for business: The goal with LinkedIn should almost always be to generate leads (and subsequently sales). To do this, you start with your network on the site. The larger your network, the more potential you have to engage with someone in your network, who might become your customer. That’s why I’ve dedicated this post specifically to strategies that will help you build the most effective network possible, both in size and quality....
Jeff Domansky's insight:
Neil Patel provides smart tips to build better business connections on LinkedIn.
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I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a "Clean Up Your LinkedIn Profile In 5 Minutes" kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates. Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that business and reach more of their nearly 200 million active monthly users....
Jeff Domansky's insight:
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Rachel Wild's curator insight,
August 10, 2015 4:12 AM
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success. 
Olivier Grondal's curator insight,
August 11, 2015 3:05 AM
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
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As the Internet buzzes with social media activity, knowing where to network can be a challenge.
Jeff Domansky's insight:
Lots of practical LinkedIn tips from Rebekah Radice.
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When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before.
Jeff Domansky's insight:
LinkedIn stats that matter. Suggested reading 9/10
sarah kozlowski's curator insight,
February 24, 2015 12:37 AM
I personally find that LinkedIn updates provided with hyperlinks/articles grabs my attention more strongly as a learner rather than glancing through a text heavy status update. The lure of LinkedIn singles itself out/away from personal social media avenues such as Facebook or twitter as it markets itself to young professionals. The highest demographic of LinkedIn users are currently labeled as recent college graduates. This social media platform presents itself as a perceived tool that assists in professional development networking. This could definitely run as a parallel benefit between invested professional learners wanting to connect with Communities of Practice.
Kristie's curator insight,
March 10, 2015 9:38 AM
LinkedIn is a good tool to use within business and professional development for the community of practices. |
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From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage?
Jeff Domansky's insight:
Six practical tips to get LinkedIn working for your business.
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![Most Shared Phrases and Topics on LinkedIn [New Q3 Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/WR_oXRvKkweNgClN1wEB2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.
For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in.
My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio -- our comprehensive index of the most popular content and influencers on the web -- and includes insights from the third quarter of 2016.
Want to build these trends into your LinkedIn strategy? I'll walk you through them below....
Jeff Domansky's insight:
Joe Griffin shares the top shared phrases and topics on LinkedIn for Q3 of 2016 and how to use them for marketing.
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When LinkedIn announced that they'd be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned into a more interesting destination for marketers to explore. What does my mom's tomato sauce have to do with this? Well, while many were quick to see results from the new platform, others felt hesitant about whether or not they should give it a go. And without a clear formula for how to approach the unfamiliar territory, many continue to remain sidelined today. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn Pulse. From topics, to structure, to timing, this post will have you up to speed in no time....
Jeff Domansky's insight:
HubSpot shows how to plan, execute, and publish content on LinkedIn Pulse to expand your reach. Recommended reading. 9/10
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![5 Tips for Improving Your Presence on LinkedIn [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/uRc9jV9L5eSaiN2s8nl7Zjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What do you do when you meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It's the place your business contacts go to see what you've accomplished, where you've worked, and which parts of the industry you're most interested in and engaged with.That's why it's so important to continually update and optimize your LinkedIn profile and use the platform to engage with others. Is your LinkedIn profile up to par? Here are five things you should be doing on LinkedIn -- and the best part is, they only take a few minutes out of your day....
Jeff Domansky's insight:
LinkedIn is a network for showing off your career successes, rewards, and goals. Is your profile up-to-par? Learn the five things you should be doing.
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Salespeople are well acquainted with the power of LinkedIn for prospect research, trigger event tracking, and customer engagement. But what about generating new sales leads (read: a lot of them)? If your pipeline is looking a bit empty, peruse the following SlideShare from LinkedSelling. You'll discover how to whip up a long list of hot sales leads ripe for the contacting. If you're like most salespeople, you're on LinkedIn all day for work anyway. Now learn how to make it work for you. P.S. Looking for even more LinkedIn sales tips? If you're not too busy researching and calling your wealth of new prospects, you might want to check out our guide to hidden LinkedIn hacks...
Jeff Domansky's insight:
Generate sales leads at scale with these LinkedIn tips from HubSpot. Recommended viewing. 9/10
Marco Favero's curator insight,
August 4, 2015 3:08 AM
Generate sales leads at scale with these LinkedIn tips from HubSpot. Recommended viewing. 9/10
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A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.
Jeff Domansky's insight:
Dmitry Dragilev offers an excellent 8-step blueprint for LinkedIn business development success.
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We’ve written before about some of the best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and stats about the social network, particularly about making the most of your LinkedIn Company Page.
Jeff Domansky's insight:
Terrific tips for effective LinkedIn company pages. Recommended reading. 9.5/10
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Want to retarget website visitors and reach non-responsive email contacts on LinkedIn? Discover how to use Matched Audiences to target your LinkedIn ads.