Public Relations & Social Marketing Insight

The internet is overloaded with content. Even if you only set out to read the most important articles and watch the top videos, you'll never get done.

Just staying up-to-date and informed is a challenge. You have news to read, blogs to check, and YouTube hits you've got to watch. But instead of opening each site a half-dozen times a day, you can use an RSS app to curate your content automatically.

RSS stands for Really Simple Syndication. It's a file that most websites update with their newest blog posts, videos, deals and more, so you can "subscribe" to sites and have new content automatically pushed to you. Instead of checking the 40 websites you follow, you can just open an RSS reader app and see what's new on all of those sites together.

In the years since Google Reader died, a wide range of RSS feed reader apps have come and gone. Today, there are still a number of great RSS tools that are actively being improved, apps you can use to follow your favorite sites—from powerful crowd favorites like Feedly to simple Chrome extensions like Feeder. Whether you want a simple app for consuming news on the go, or a powerful tool that archives the best content from hundreds of sites, there's an app here for you.

To grow your sphere of influence in social media, you need to be vigilant whenever your brand gets mentioned. Apart from users who share their thoughts on your brand, mentions may also come from competitors who spread misinformation or potential buyers who make serious enquiries.

Whoever it’s from, you need to respond to brand mentions as quickly as possible. People out there are talking about your brand, and below are the tools that will help you listen...

TransparentMetric is a free Google Chrome browser extension which allows you to track all of the updates and changes to major news online articles.

The extension notifies you when news articles on BBC- AlJazeera- NYTimes- Reuters- The Guardian-The Telegraph (more to be supported) you are reading have been modified by way of a small colored icon. In any article that has been modified after publication you can see exactly what was added or removed. 

100% free.

My comment: Useful tool to track changes and revisions to published news articles....

Monitoring social media is hard. The person monitoring your social media must have a balance of industry knowledge, customer aptitude, resourcefulness and marketing/diplomacy skills. As a one to one interaction, monitoring can also be a patience game.

Monitoring, however, is one of themost important things you can do on social media. This is especially important, since 70% of Twitter users surveyed by Search Engine Watch  expect a brand to respond to a question on Twitter. Of those folks, 53% of those want a response within an hour. Yikes.

There is good news: it IS possible to monitor social media with limited time and resources. I know this from experience here at HubSpot. People are often surprised to hear HubSpot has such a small social media team (right now a team of one!). In this post, I'll give an overview of who, what and how we monitor on social media using Social Inbox....

So how can you keep up-to-date with all the latest and breaking social media news without sacrificing too much of your time?

In this post, we’ll share some tools, tips, and tricks to help you stay up to date with social media news in just 10 minutes a day.

These days you tend to hear about Russia in terms of its government hacking the US election. But some canny Russian developers have put their skills to something more productive: monitoring the TV appearances of world leaders.

A team of Russian developers have released an AI powered algorithm that tracks all world leaders activities in all media. Based on the information the Verso service analyzes the impact of each President/Prime Minister and shows a rating for them in real-time.

Verso is an experiment to utilise algorithms designed to rapidly recognise faces (even blurry ones) which were developed at Moscow State University,

Once a second the Verso platform takes a screenshot of a set of monitored TC channels. All the faces it detects are run through the computer vision processing, to see if there is one which matches the person the researchers are searching for.

The algorithms it uses are able to tell in milliseconds if a person is at least a 99% match, even with blurred or turned heads. The data it delivers to its site is in real-time....

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.

From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....