Public Relations & Social Marketing Insight

People often ask me how much time I spend on LinkedIn every day. Now, I think you might have guessed that it’s more than 5 minutes per day… But LinkedIn wins me my bread and butter, so of course I need to spend more time on it researching, engaging, sharing, publishing, connecting etc.

In this post I’m sharing a simple list of activities on LinkedIn I recommend to all my clients. Some of them are daily and you can limit your time to only 5 minutes, some of them are weekly or even monthly.

Implementing these simple tasks and only 5 minutes a day you will soon be receiving more connection requests, more engagement...

While LinkedIn has a unique focus compared to other social platforms, you can still incorporate it into your social media marketing strategy. You should realize, however, that you won’t necessarily be able to approach LinkedIn with the same strategy you use for your Facebook, Twitter, Instagram, or Pinterest marketing.

In addition to serving as an online job networking space, LinkedIn serves as a business-focused social network. In particular, LinkedIn groups function as networking opportunities between professionals across a huge spectrum of industries. This means that your content should be focused on things pertaining to your specific industry, and should help build your business’s presence as a thought leader in your specific industry.

While the content you curate for other social platforms can (and arguably should) have a lifestyle focus, your LinkedIn strategy should center around your industry, and what your business can contribute to that space....

LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.

For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in.

My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio -- our comprehensive index of the most popular content and influencers on the web -- and includes insights from the third quarter of 2016. 

Want to build these trends into your LinkedIn strategy? I'll walk you through them below....

Considering that marketing is an effort intensive process that involves multitasking, it is useful to have technology to organize and streamline the job. There are very select tools available to aid marketing on LinkedIn, but the functionality that they offer can help you create a dramatic difference in your marketing performance. This article highlights 6 such tools and what you can do with them....

With its acquisition by Microsoft still several months from closing, LinkedIn is wasting no time revamping the Web site and adding new features to help bolster user engagement. The new features include an “Interest Feed,” aggregating content relevant to individual users, a new platform for its online education service Lynda, and of course the inevitable chat bot.

The Web site redesign gives LinkedIn’s desktop profile pages a sleek new look and layout, bringing it up to date with the network’s mobile app, which got an overhaul at the beginning of the year. The new format includes easier navigation from the main feed, with buttons for things like profiles, messages, and updates from their professional connections, all appearing in the top left homepage.

Like similar features on Facebook and other social platforms, the new LinkedIn “Interest Feed” brings together updates with new content from other users including posts, links to articles, and commentary from thought leaders on the site. Content appearing in the Interest Feed will be chosen partly by algorithms and partly by editors, guided by factors like the users’ profession, industry, and location....

So if and when LinkedIn makes a necessary change it is important that organizations make a note.

LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups.

The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.

Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.

Here are the eight changes to LinkedIn groups that B2B marketers need to be aware of....

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network.

Still, there are reasons why you might not be making the connections you are hoping for....

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.

Right?

But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.

Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.

So is LinkedIn even worth your time? Isn’t it just for job-seekers?

As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....

From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage? 

According to Hubspot’s State of Inbound survey 2016, 80% of marketers use LinkedIn professionally. LinkedIn is also the most used social media channel for professional purposes across the globe (with the exception of Latin America).

LinkedIn is an invaluable marketing asset, and achieves best results when activity is aligned with wider marketing goals. So from content promotion to prospecting, to advertising and engagement, here’s how to take your LinkedIn activity to the next stage....

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page?

LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed.

While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward.

Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively....

Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more time for high-value activities like calling people or giving demos.

Whether you’re new to Sales Navigator or a veteran of the tool, these 12 tips will help you take your social selling game to the next level....

LinkedIn is on a mission to change your mind.

"You may think of LinkedIn as primarily a site where people upload their digital résumé," the company notes in a new eBook. "But nine billion content impressions per week are delivered in the LinkedIn feed -- more than 15 times the job postings in the feed.

"These stats reveal that LinkedIn has become a destination where professionals consume high-quality content from professional publishers like The Wall Street Journal and The Economist, and even from peers who are sharing content in the feed."...

As LinkedIn regulars know, LinkedIn isn’t just for job searches – it’s for news.

Over the last few years, it has become clear that people are posting – and reading – more news on the platform. In fact, according to a recent Pew Research survey, nearly 20 percent of LinkedIn’s audience uses it to access news.

At Business Insider, we’re seeing this translate into a growing audience, increased referral traffic and an opportunity to interact with users who are among our most loyal and engaged.

For us, LinkedIn is part of a multi-platform (distributed) approach to content. It is no surprise given the makeup of our readership – the “next generation of business leaders” – that LinkedIn is among our top sources of social referral traffic.

Furthermore, each of our three brands, Business Insider, Tech Insider and Insider, has developed a strong presence on the platform.

Here are a few of the key reasons why Business Insider performs so well on LinkedIn...

I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts.

Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email.

Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second.

This notion – win customers by selling less – is counter-intuitive. Let me explain….