Power of Content Curation
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Scooped by Brian Yanish - MarketingHits.com
onto Power of Content Curation
September 27, 2014 7:43 PM

Is Content Curation Creating Duplicate Content?

Is Content Curation Creating Duplicate Content? | Power of Content Curation | Scoop.it
#content curation is not duplicating content as long as it is focused on content creation and not automation.

It’s important to realize that if you look at content on the web, something like 25 or 30 percent of all of the web’s content is duplicate content. … People will quote a paragraph of a blog and then link to the blog, that sort of thing. So it’s not the case that every single time there’s duplicate content it’s spam, and if we made that assumption the changes that happened as a result would end up probably hurting our search #quality rather than helping our search quality.  – Matt Cutts, Google
donhornsby's curator insight, September 28, 2014 10:53 AM

(From the article): In conclusion, generating high quality content through curation isn’t about automation, aggregation, or duplication of content. If you use the right tools and methodology, you can generate original content with a high frequency that should help you improve organic search results and conversion rates.