Power of Content Curation
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Understanding Content Curation & How It Applies to Social Media

Understanding Content Curation & How It Applies to Social Media | Power of Content Curation | Scoop.it

Imagine this. You’re the editor of a newspaper…. but you work on an island in the middle of the South Pacific. No internet access to help with research. No team of reporters. Not even a phone, smart or otherwise.

Just a naked desk, stuck in the middle of an empty beach.

Forget about what happens when your laptop battery dies, where to get a decent cup of coffee to get your creative juices flowing or how to get paid without advertisers or subscribers.

How can you possibly create a newspaper?! Write about where the crabs scuttling across the sand are headed? Do a trends piece about the tides coming and going? Without outside stimulus to keep things interesting and newsworthy, your newspaper is bound to get very dreary, very quickly.

Social media and brand journalism are no different. Without a blend of outside information to keep things lively and timely, it gets predictable, boring and ineffective FAST.

Enter content curation.

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