Content curation is invaluable to winning social media marketing. To leverage the power of content curation, you must explore, discover, curate and share relevant, industry-leading content across at least the big four social networks—Facebook, Twitter, Google+ and LinkedIn. If you have committed to going social, a company presence on these major social networks is required. However, it is important to note that just having social media profiles does not amount to effective social media marketing. High-quality content curation is valuable to others, will grow your social audience, and increases social lead generation.How Much Content Should You Curate?
Curate and share six pieces of content on Twitter daily. For Facebook, LinkedIn and Google+, two is enough, since over-sharing on these social networks could get your shared content branded as spam. Ensure that you always include the content creator’s name—using his or her Twitter handle or a link to the author’s page on Facebook, LinkedIn or Google+. Your content curation should be spaced out throughout the day between 9 am and 6 pm. Using a social media management dashboard like HootSuite lets you schedule your posts ahead of time once a day, which greatly simplifies the sharing of your curated content. Share curated content across all your social networks Monday through Friday.