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Scooped by
Brian Yanish - MarketingHits.com
December 26, 2012 4:56 PM
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What is content curation? Co-Author of Content Rules, Ann Handley, discusses how content curation can be a valuable tool for your corporate blog.
Companies need to look at all avenues of content building, content curation can play a major part in the development of a content strategy. A site like Scoop.it can be used for the curation of content and to engage customers on topics related to the business.
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Brian Yanish - MarketingHits.com
from Content and Curation for Nonprofits
December 10, 2012 12:20 PM
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Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.
While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.
Useful. Resourceful. 8/10
Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/
If you are serious about your job search or developing your career, you cannot ignore content curation. Not only you need to read a lot of articles in your field to stay up to date but you also need to add some analysis and offer your opinion if you want to build and keep your reputation as an expert. 99% of recruiters are using internet to search for candidates.
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Brian Yanish - MarketingHits.com
December 10, 2012 6:23 AM
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Brian Yanish - MarketingHits.com
December 1, 2012 6:21 PM
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Social Media & Content Marketing Predictions for 2013.
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Brian Yanish - MarketingHits.com
from Content Curation World
November 25, 2012 1:02 PM
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Robin Good: If you are new to it, here is a good 30-minute video introduction to content curation by Donna Papacosta. Why to do it, how to do it, what tools you can use to do it. All explained in clear, simple language.
She says: "...the objective is not to find as much information as possible and to dump it on people... it is to find the best, most relevant content and to be discerning.
People will trust you if you are discerning."
Useful for beginners. 8/10
Original video: http://youtu.be/scrhXBLvH2w
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Brian Yanish - MarketingHits.com
November 21, 2012 1:47 PM
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An infographic illustrating the path to building brand via content marketing.
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Brian Yanish - MarketingHits.com
from Digital Delights
November 17, 2012 9:52 AM
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Digital curation involves selection and appraisal by creators and archivists; evolving provision of intellectual access; redundant storage; data transformations; and, for some materials, a commitment to long-term preservation. Digital curation is stewardship that provides for the reproducibility and re-use of authentic digital data and other digital assets. Development of trustworthy and durable digital repositories; principles of sound metadata creation and capture; use of open standards for file formats and data encoding; and the promotion of information management literacy are all essential to the longevity of digital resources and the success of curation efforts.
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Brian Yanish - MarketingHits.com
from MarketingHits
November 11, 2012 10:14 AM
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Brian Yanish - MarketingHits.com
from MarketingHits
October 30, 2012 10:56 AM
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*** Brian Yanish's comments - If you are a content curator this is a must watch "Curation is now King" This is the why! ***
t’s no news flash that there’s a lot of video online — far too much in any one area for interested viewers to tackle. That’s where a well-planned curation strategy comes in.
Curation can solve the problem of abundance online, Steven Rosenbaum, author of Curation Nation, explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it’s a way for site owners to present strong material to site visitors and cut through the clutter.
“Content curators are distributors of collections,” explained Rosenbaum. “One of the reasons why this is a difficult talk to give to this audience is creators tend to see curation as stealing their soul. So, when you talk to people who make content for a living, whether it’s writers or photographers or videographers, it’s all, ‘Yeah, I used to have a great business back when all of this aggregation didn’t exist and now it’s hard for me to make a living.’ That’s not the curator’s fault. That’s the abundance problem. If you went ahead and made all the curators in the world go away, you’d still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation.”
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Brian Yanish - MarketingHits.com
October 29, 2012 11:44 PM
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Brian Yanish - MarketingHits.com
October 29, 2012 2:41 PM
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Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent study by BtoB Magazine concludes that 28% of content marketers focus on content marketing simply to boost lead generation.
This is conceivable as content marketing drives three times the sales of digital advertising (Nielson). Leads generated from marketing spend passes leads in paid search after nineteen months (Heidi Cohen) Furthermore, “content marketing leads generated per $1,000 of marketing spend is three times greater after three years (or thirty-six months),” writes Cohen.
If that isn’t convincing enough, both Kapost and Eloqua found that content marketing’s cost per lead drops 80% after the first five months.
So how does content curation fit into this?
As a form of content marketing, content curation plays a driving factor in generating leads and sales for brands. In a previous post titled How Content Curation Enhances SEO, we established that backlinks, social signals and traffic are methods to cultivating better search engine results.
It is precisely through SEO and traffic does content curation attract and cultivate prospects.
An example of this is Greg Bardwell, who performed a ROI analysis on a three-year-old website that updates sporadically. “The purpose of this ROI analysis,” Bardwell writes, “is to show how a curation and content marketing strategy can grow your organic [website] traffic.”
In just four months (June through September 2012), Bardwell saw the website’s traffic grow by 464%. “This fast growth is achieved using content curation to accelerate traditional content marketing traffic generating tactics.” More importantly, this growth in traffic led to significant leads.
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Brian Yanish - MarketingHits.com
October 29, 2012 1:58 PM
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Roger Parker shares 7 simple content curation tips for personal branding success.
7 tips for content curation done right
I’ve been studying this series since it began; here are some of the lessons and tips that set it apart from the everyday.
1. Purposeful. The essence of successful project lies in its description and purpose statement. In this case, the series is described as, “a weekly collection of cool discoveries from around the Web.” Most of the time, it’s mission is described as, “Most times the goal is to get you thinking differently about communication, collaboration, culture, and life in general.“
2. Relevance. People don’t read high-tech blogs for comic relief, however. For a blog, or a business, to survive, it has to value to customers and readers in terms of practical assistance, entertainment, or inspiration. This calls for a level of curation that goes beyond checking out the most popular blogs on the Internet. It requires an intimate understanding of your intended reader’s interests and values combined with a bloodhound’s tenacity following a clue.
3. Surprise. Given the wealth of daily compiled content curation publications on the Internet, serendipity–the ability to search out and discover previous unknown resources–becomes more and more essential. If your compilations merely echo the information that’s available elsewhere, the value of your brand quickly declines. The game is over when your recommendations fail to be pleasant discoveries. (I find these are almost always fresh discoveries on topics I do not normally follow–but am glad I’ve been introduced to.)
4. Annotation. The care you take in introducing and “selling the value” of the resources you’re recommending plays a big role in the success of your content curation efforts. You have to provide a context that relates the resource you’re recommending to your readers interests in as concise and entertaining a way as possible.
5. Engaging. Engagement, as practiced in the Mindjet blog’s Super Fun Friday Link Time takes forms. One is the over-the-top, tongue-in-cheek title, which promises a lighthearted end-of-the-week approach. A second approach is hinted at by the second part of the feature’s mission statement, that follows the “Most of the time” sentence above. The second sentence reads, just 4 words, reads; “Other times, LOLCAT ATTACK!” The sentence engages because promise to provoke.
6. Scarcity. Small, but crucial point; once a week is the perfect frequency for curated content. The Super Happy Fun Friday Link Time would quickly lose its appeal the more days of the week it appeared. As it is, the Friday-only schedule not only provides enough time to search out on-target, undiscovered relevant posts, it avoids reader burnout while providing a welcome change from the other daily blog post topics.
7. Consistency. The other side of scarcity, of course, is consistency. Having made a commitment to a fresh feature each Friday, it soon becomes a habit for readers who look forward to it each week…and will probably check back the next week if they were traveling or busy over the weekend.
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Brian Yanish - MarketingHits.com
October 29, 2012 1:12 PM
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Online, it seems that everyone wants to be an expert and content marketers encouraging businesses to become thought leader in their field will primarily suggest that if necessary, they hire a content writer to write the company’s own unique content.
But did you know that by curating content, you can still become an expert or thought leader in your field by using other people’s content?
You can be the content creator (original content) and/or the content curator (the reporter) and still be a thought leader in your industry.
What is Content Curation?
Curation is nothing new, really. Historically, “curators” have been associated with museums and art galleries. They pick out what to put up for display.
Radio stations are also curators if you think about it. They hand pick what genre of music will be played, what the individual songs will be, and what order they will be played in.
But never has the ability to curate content (be it visual, audio or text) been so available for the general public.
In fact, most people that have any sort of online presence have curated content at one point or another. Most curation doesn’t happen with marketing in mind, though. I’ll mention more on this later.
Content curation is really just the sharing of other people’s information.
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Brian Yanish - MarketingHits.com
October 29, 2012 12:47 AM
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Brian Yanish - MarketingHits.com
October 28, 2012 6:47 PM
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Brian Yanish - MarketingHits.com
October 28, 2012 12:41 PM
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Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.”
However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation.
The reason that the majority of marketing content is an #Epicfail can be explained by the lack of vision and imagination that too many marketing professionals and their empty suit senior managers sadly share.
But I hear you there saying, “What the heck? My team and I are smarter than the average bear, what can we do to give us the edge of our competition? I am glad you asked.
To get the answers from two well respected pros I spoke to Alex Conroy and Bill Grunau of Esotech. They are both digital marketing experts who work with midsized and B2B companies.
Bill says the key is to keep the content focus on solving your customer’s problem. Customer’s don’t care about your product. They care about how they can make more money, do their job better, or grow their business.
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Brian Yanish - MarketingHits.com
from Content Curation World
October 28, 2012 9:58 AM
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Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.
From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.
These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.
In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."
Informative. Good introductory text. 7/10
ePUB: http://www.educause.edu/ir/library/epub/ELI7089.epub
PDF: http://www.educause.edu/ir/library/pdf/ELI7089.pdf
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Brian Yanish - MarketingHits.com
October 26, 2012 11:11 AM
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Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
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Brian Yanish - MarketingHits.com
October 26, 2012 11:00 AM
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Using Content Curation To Find New Customers.
Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.
As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.
Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.
Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.
In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.
*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com ***
Contet IS king - almost always has been, probably always will.
Good basic info for anyone not familiar with the concept of curation.
Scott: Very helpful to see the subtlty of variations on curation
Robin:This is an oustandingly good video about "curation". After nine months from its first appearance, it undoubtedly deserves a second pass on my newsradar here, as I think this is a clip that, in less than three minutes, can do a good job to explain what curation really is to anyone not familiar with it.
I find this video clip such a marvellous piece of inspiring content that I have decided to post it again, giving the opportunity to you - if you haven't seen it yet - to look at curation with eyes distant light-years from those of the content marketer looking for easy shortcuts to produce more content in less time, - and if you have seen it already - to look at it again and to pause and think about how you are going to take up and make yours some of the inspiring ideas shared in this clip.
Asking yourself more questions about how you curate and for what final purpose you do it, can only be a healthy exercise in refining this much in-demand skill.
To be watched by anyone interested in curation. 8/10
Original clip: http://vimeo.com/38524181
Great video that does a great job framing the definition of curation.